Kavita Seth
Gurugram
Summary
Results-driven Data Scientist with 5+ experience in developing and implementing data-driven solutions to complex business problems. Proficient in statistical modelling, machine learning algorithms, and data visualization. Strong ability to communicate technical concepts to non-technical stakeholders and drive actionable insights.
Overview
6
6
years of professional experience
Work History
Senior Applied Data Scientist
Dunnhumby
09.2023 - Current
- Designed and executed targeted marketing campaigns through Direct Mailing, Email Coupons, and Onsite Channels, improving customer engagement and conversion rates.
- Conducted campaign performance analysis, measuring incremental sales, redemption rates, and repeat purchases, leading to optimized marketing spend.
- Developed customer segmentation models using RFM analysis, clustering, and behavioural data, enabling personalized marketing strategies.
- Built predictive models to forecast customer lifetime value (CLV) and churn, enhancing retention strategies.
- Optimized pricing strategies through demand forecasting and elasticity modelling, increasing profitability.
- Designed dashboard visualizations in Power BI/Tableau to track key retail KPIs, including sales performance, footfall analysis, and inventory trends.
Business Analyst
EXL Services
12.2021 - 09.2023
- Performed statistical analysis and developed predictive models to enhance marketing strategies for clients, driving data-driven decision-making.
- Built and deployed machine learning algorithms to uncover patterns and insights from large datasets, improving business outcomes.
- Designed and maintained interactive dashboards using Tableau and Power BI to support data-driven storytelling for stakeholders.
- Partnered with cross-functional teams to develop data-driven solutions addressing key business challenges.
- Translated complex technical insights into clear, actionable recommendations for non-technical stakeholders.
Data Scientist
Pinnacle Digital Analytics Pvt. Ltd.
10.2019 - 12.2021
- Conducted EDA and built ML models to optimize product pricing, improving revenue.
- Collaborated with cross-functional teams to derive customer insights for strategic decisions.
- Created interactive dashboards using Power BI, Tableau, and Python for stakeholders.
- Developed and maintained ETL pipelines for seamless data integration.
Education
Master of Business Administration - Data Science
Manipal University
Master of Science - Statistics & Computing
Banaras Hindu University (BHU)
Skills
- Programming: Pyspark, Python, SQL, Macros, VBA
- ML & Modeling: Regression, Classification, Clustering, XGBoost, Time Series, Model Tuning
- Big Data & Cloud: ETL Pipelines (Processed 5TB datasets), Multi-threading, REST APIs, Azure
- Visualization: Power BI, Tableau, Seaborn, Plotly
- Soft Skills: Business acumen, stakeholder communication, project leadership, mentoring
Timeline
Senior Applied Data Scientist
Dunnhumby
09.2023 - Current
Business Analyst
EXL Services
12.2021 - 09.2023
Data Scientist
Pinnacle Digital Analytics Pvt. Ltd.
10.2019 - 12.2021
Master of Business Administration - Data Science
Manipal University
Master of Science - Statistics & Computing
Banaras Hindu University (BHU)
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