Kavita Soni

• Worked closely with Global Sector Executives, lead partners and teams for business development, as well as advising advising clients on thier growth strategies for business expansion and other potential opportunities
• Worked with the government of Dubai on economic advisory for benchmarking city cost competitiveness
• Executed multiple commercial due diligence projects for PE clients in the consumer products and retail sectors
• Gained extensive experience in proposal development and business pitch presentations for strategic consumer sector clients in the MENA region
• Worked on MSA documents and supported the creation of a consumer sector community, expanding client relationships

Key Achievements:

• Developed and delivered successful proposals for Social Media Governance, Promotion ROI, and eCommerce projects, significantly contributing to potential sales growth
• Assisted a PE firm in acquiring shares of a major player in the billiard equipment market, successfully completing the transaction
• Assisted in creating M&A strategy and further due diligence for a large FMCG client in APAC

• Conducted market studies on the penetration of electric vehicles in Europe, providing insights on UK vehicle category schemes
• Created monthly newsletters on pharmaceutical digital innovation for a major pharmaceutical client.
• Responsible for project scoping, end-to-end project delivery, client communication, expert interviews, and project research/analysis.
• Engaged with clients to understand their research needs, set the scope of study, manage expectations, and present research findings.
• Conducted industry research, including value chain analysis, trends and drivers, growth inhibitors and challenges, competitive landscape, and market size.
• Conducted company research, including sourcing/procurement strategy, background research, business models, revenue streams, M&A history, and organization structure.
• Performed competitive intelligence and supplier intelligence, assessing capabilities and risks based on financial statements and product assessments.
• Worked across sectors such as FMCG, retail, construction, pharmaceuticals, and industrials.

Key Achievements:

• Delivered comprehensive value chain analysis and market research, significantly aiding client decision-making processes.
• Developed competitive intelligence reports that provided clients with critical insights into market positioning and opportunities.

Project: “A Study on Voluntary Insurance Programme”

– Conducted in-depth interviews with industry veterans to identify the gap in the existing offering by Marsh for introduction of VIP

– Performed comprehensive secondary research to help senior management design marketing campaigns for VIP

– Created strategic marketing communication plans for launching VIP

Key Learnings:

– In depth knowledge of the insurance Industry dynamics

– Designing of client specific deliverables for communication