Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kavita Vyas

Seasoned Banker
Mumbai

Summary

Progressive Senior Vice President with excellent skills in launching payment products and designing digital journeyscombined with more than 15 years of experience. Effective presenter to diverse audiences of customers and potential investors. Strong commitment to leveraging corporate culture to impact community and environment.

Overview

15
15
years of professional experience
7
7
years of post-secondary education

Work History

Senior Vice President

Kotak Mahindra Bank
Mumbai
12.2018 - Current
  • Digital Acquisition & 811 credit card, Manage 811 credit card vertical including product, technology, analytics & digital acquisition
  • Lead digital acquisition channel for all credit cards (unsecured, secured product offerings)
  • Design customer journeys and launch / enhance payment product offerings.
  • Manage customer experience across all digital channels & create roadmaps to improve net promoter score (NPS)
  • Lead restructuring and turnaround through development of new leadership team.
  • Define digital marketing framework to acquire new to bank customers across complete marketing funnel
  • Partner with online aggregators, ecommerce players such as Flipkart, Amazon for digital acquisition
  • Conceptualize and launch digital marketing/ remarketing campaigns (SEO, SCM, programmatic advertising) & work with partners to increase opportunity through social & search
  • Built data and digital business for consumer asset (loans/cards)business.
  • Develop and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.

Director

Standard Chartered Bank, SCB
Mumbai
08.2014 - 12.2018
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Directed work of lighting and sound crews to coordinate efficient production operations.
  • Documented processes and drafted SOPs to comply with regulations and company policies.
  • Monitored and coordinated workflows to optimize resources.
  • Launched payment products such as prepaid forex card, SC Digital Account, contactless debit card etc.

Senior Product Manager - Commercial Credit Cards

Axis Bank
Mumbai
12.2012 - 08.2014
  • Consulted with product development teams to enhance products based on customer interest data.
  • Oversaw internal product team employees and Original Equipment Manufacturer (OEM) partners.
  • Created product positioning strategies designed to achieve optimal market penetration.
  • Created production operating plans with concrete goals and clear timelines to predict manufacturing output.

Product Manager – Platinum Credit Cards

American Express Banking Corporation
Mumbai
11.2011 - 12.2012
  • Launched Platinum Travel credit card (for affluent clients) and Jet Airways American Express Platinum credit card (for premium frequent fliers).
  • Implemented business transformation initiatives: EMI on cards and cross-sell of payment solutions.
  • Monitored product performance for key destination goals within regulatory guidelines.
  • Managed ATL/BTL marketing campaigns for credit card acquisition.
  • Improved ROI, product profitability by working on key pillars of product management.

Product Manager

HDFC Bank
Mumbai
03.2007 - 11.2011
  • Launched Education Loans, a new product offering which became one of the Top 3 products in the industry within one year.
  • Turned around Gold loan portfolio to a profitable and scalable business.
  • Implemented direct marketing campaigns to increase product penetration in retail banking portfolio.
  • Managed marketing functions including product roadmaps, consultation and business development.
  • Designed programs to increase revenue and build market share including the 6-month Gold loan variant, and new surrogate programs for mortgages.
  • Spearheaded branch channel Pan-India with a network of ~2000 branches; defined strategy for retail business targets.
  • Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
  • Established criteria for each milestone within product roadmap as means to measure developmental progress.

Education

High School Diploma -

Columbia Business School | Executive Education
Mumbai, India
04.2020 - 05.2021

MBA - Management

L.N. Welingkar Institute of Management
Mumbai
04.2005 - 05.2007

High School Diploma -

NMIMS
Mumbai
04.2004 - 05.2005

Bachelor of Science - Microbiology

Mithibai College
Mumbai
02.2000 - 03.2003

Skills

Strategic planning

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Accomplishments

  • Kotak Infinity Award (given to top performers by the Chairman, CEO) in November 2020.
  • Exceptional contribution to Retail Banking business, Standard Chartered Bank, 2018.
  • Digital Star, Standard Chartered Bank, 2017.
  • Represented Consumer banking business for Women India Network at Standard Chartered Bank, India.
  • “Wizard” in the League of Champions awards at Standard Chartered Bank, 2016.
  • Process & Change Management Champion, Axis Bank, 2013.
  • Platinum award for best media campaign launch at American Express, 2012.
  • Certificate of Excellence by HDFC Ergo for stellar performance in Bancassurance.

Timeline

High School Diploma -

Columbia Business School | Executive Education
04.2020 - 05.2021

Senior Vice President

Kotak Mahindra Bank
12.2018 - Current

Director

Standard Chartered Bank, SCB
08.2014 - 12.2018

Senior Product Manager - Commercial Credit Cards

Axis Bank
12.2012 - 08.2014

Product Manager – Platinum Credit Cards

American Express Banking Corporation
11.2011 - 12.2012

Product Manager

HDFC Bank
03.2007 - 11.2011

MBA - Management

L.N. Welingkar Institute of Management
04.2005 - 05.2007

High School Diploma -

NMIMS
04.2004 - 05.2005

Bachelor of Science - Microbiology

Mithibai College
02.2000 - 03.2003

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