Kavitha Simha
Bangalore
Summary
I hold a Master’s degree in Nutrition & Dietetics in addition to a PG degree in Mass Communication and have 15 years of experience in developing healthcare and digital marketing content.
I take pride in writing compelling and empathetic content that aligns with the client’s specifications and provides value to the target readers. With in-depth research being my strong suite, I am passionate about creating impactful content that helps bring about a positive change in the health and well-being of target groups.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Content writer
Airbase
04.2024 - Current
- Developing long-form SEO content in fintech/accounts payable niche for Airbase’s website using tools, such as Semrush and SurferSEO.
- Writing email copy for PR campaigns.
- Developing social media posts.
- Achieved top ranking for blogs, leading to client enquiries and bookings.
Freelance content writer
Clockify (Cake.com)
06.2023 - 02.2024
- Writing well-researched long form blog posts and LinkedIn articles for Clockify’s website.
- Adhering to SEO specifications and deadlines.
- Contacting and nurturing subject matter experts for enriching the quality of blog posts.
- Coordinating with team members spread across the globe to optimize content.
- Achieved top rankings (U.S.) for blog posts: Manufacturing costs: #1, Back charges: #5, Absenteeism (What is absenteeism
- Causes and consequences) - #2, Cost accounting essentials: #1, Best work from home apps to enhance productivity: #1.
Senior content writer
Attrock
04.2022 - 05.2023
- Writing engaging and informative web copy, long form blog posts, and articles.
- Following SEO best practices (meta titles, meta description, internal links, formatting) to optimize content for search engines.
- Using tools, such as SurferSEO, Grammarly, and Hemingway to improve SEO score and readability.
- Adhering to client specifications and stringent deadlines, managing multiple high-priority tasks.
- Positive feedback from clients.
Senior content writer
Godot Media
02.2017 - 04.2022
- Writing SEO content and creative copy (landing pages, product descriptions, promotional materials) for clients across the U.S., U.K, Australia, Singapore, and India.
- Adhering to client specifications and stringent deadlines.
- Well-versed in different forms of content including emails, newsletters, press release, scientific/academic content, brochures, e-books, web copy, and blogs.
- Positive feedback from numerous clients.
Lead Dietitian
Manipal Hospital
06.2015 - 04.2017
- As the lead dietitian, I was in charge of developing patient education materials and outreach programmes that involved creating content for banners, posters, and handouts.
- I also wrote articles and research papers in clinical nutrition domain.
- Developed articles and promotional materials (brochures, whitepapers, and web copy) for pharmaceuticals and nutraceuticals including Tetrapak, Nestle, IMS Health, Onco.com, Lowkal, Calorie Care, and L’l Critters.
Lead Dietitian
1 to 1 Help
11.2014 - 05.2015
- Developed content for email newsletters, corporate wellness programmes, and patient handouts.
Lead nutritionist and writer - Medical Communications
Bioquest
05.2013 - 11.2014
- Wrote and edited medical and scientific documents such as investigator brochures, educational modules, study reports, and scientific publications (A major project that I handled was for Nestle Nutrition that involved developing educational modules for paediatricians. I coordinated with subject matter experts at Boston Children’s Hospital and other doctors in India to create slide decks on Pediatric Nutrition in Practice (https://cwar.nestlenutrition-institute.org/education/e-learning/pediatric-nutrition-in-practice-sl).
- Coordinated and managed the review and approval process for medical documents.
- Collaborated with cross-functional teams including clinical, regulatory, and biostatistics to ensure accuracy and completeness of medical documents.
- Conducted literature reviews and analysed data to support medical writing activities.
- Following SEO best practices (meta titles, meta description, internal links, formatting) to optimize content for search engines.
Diabetes educator
Surya Endocrine Clinic
07.2011 - 04.2013
- Developed articles, patient handouts, protocols, and other marketing collaterals for patients and clinicians.
Dietitian
Manipal Hospital
05.2008 - 06.2011
Education
B.Sc - Nutrition and Dietetics
VHD Institute of Home Science, Bangalore University
01.1990
B.S. - Mass Communication and Journalism
Central College, Bangalore University
01.1991
Master of Science - Dietetics
Mount Carmel College, IGNOU
01.2010
Skills
- Excellent research skills and ability to gather and analyse medical information
- Strong understanding of medical terminology, pathology, biochemistry, microbiology, physiology, nutrition science (including food science, food microbiology, nutrition labelling), and healthcare regulations (HIPAA, HITECH, Affordable Care Act, etc)
- Proficient in writing clear, concise, and engaging medical content for various platforms
- Experience in writing for different audiences including B2B, B2C, healthcare professionals, agencies, healthcare marketers, patients, and the general public
- Ability to meet tight deadlines and manage multiple projects simultaneously
- Proficient in using Grammarly and Surfer SEO to boost readability and ranking
- Familiar with keyword research tools, such as Semrush and Ubersuggest, and plagiarism detection tools, such as Copyscape
- Well-versed in SEO best practices (keyword research, internal linking, meta-descriptions, meta-title, tags)
- Familiar with design tools, such as Canva and experienced in integrating visual elements to enrich the copy
Websites
- https://www.nestlenutrition-institute.org/e-learning/pediatric-nutrition-in-practice-landing
- https://onco.com/blog/recent-advances-in-colon-cancer/
- https://onco.com/blog/immunotherapy-precision-medicine-lung-cancer-clinical-trial/
- https://onco.com/blog/fitness-tips-for-breast-cancer-survivors/
- https://drive.google.com/drive/u/0/folders/1UZ4IvuUDIk1LsjGz5YhcrIMq6vXqZu5R
- https://drive.google.com/drive/u/0/folders/1Vim7gfYw4RGlPPm7wX2G414TPBLY6EeQ
- https://www.airbase.com/author/kavitha-simha
- https://clockify.me/blog/author/kavitha/
Certification
- Certificate in Digital Marketing, HubSpot, 2023-01-01
- Fellowship in Applied Nutrition, Apollo Medvarsity, 2011-01-01
- Certificate in Renal Nutrition, Virginia University, 2012-01-01
- Certified Diabetes Educator, Eli Lily, 2009-01-01
Core Competency
- HEALTHCARE
- DIGITAL MARKETING
- CONTENT WRITING
Work Samples
- Nestle Nutrition in collaboration with Boston Children’s Hospital, Paediatric nutrition modules for paediatricians, https://www.nestlenutrition-institute.org/e-learning/pediatric-nutrition-in-practice-landing
- Onco.com, Recent advances in colon cancer treatment, https://onco.com/blog/recent-advances-in-colon-cancer/
- Onco.com, Immunotherapy and precision medicine are improving outcomes of lung cancer treatments, but can we do MORE?, https://onco.com/blog/immunotherapy-precision-medicine-lung-cancer-clinical-trial/
- Onco.com, 6 Fitness Tips for Breast Cancer Survivors, https://onco.com/blog/fitness-tips-for-breast-cancer-survivors/
- Various clients in the US, the UK, and Asia, Google Drive link to published articles with byline, https://drive.google.com/drive/u/0/folders/1UZ4IvuUDIk1LsjGz5YhcrIMq6vXqZu5R
- Airbase, Clockify, Omnisend and others, Top ranking blogs with byline, https://drive.google.com/drive/u/0/folders/1Vim7gfYw4RGlPPm7wX2G414TPBLY6EeQ
- B2B space, More published work, https://www.airbase.com/author/kavitha-simha
- Clockify, More published work, https://clockify.me/blog/author/kavitha/
Timeline
Content writer
Airbase
04.2024 - Current
Freelance content writer
Clockify (Cake.com)
06.2023 - 02.2024
Senior content writer
Attrock
04.2022 - 05.2023
Senior content writer
Godot Media
02.2017 - 04.2022
Lead Dietitian
Manipal Hospital
06.2015 - 04.2017
Lead Dietitian
1 to 1 Help
11.2014 - 05.2015
Lead nutritionist and writer - Medical Communications
Bioquest
05.2013 - 11.2014
Diabetes educator
Surya Endocrine Clinic
07.2011 - 04.2013
Dietitian
Manipal Hospital
05.2008 - 06.2011
B.Sc - Nutrition and Dietetics
VHD Institute of Home Science, Bangalore University
B.S. - Mass Communication and Journalism
Central College, Bangalore University
Master of Science - Dietetics
Mount Carmel College, IGNOU