Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kavitha S Reddy

Summary

Results oriented professional with 17+ years in ecommerce and Banking sectors. Results-driven Brand Manager with proven success in managing client relationships, driving revenue growth, and implementing strategic initiatives. Strong skillset includes problem-solving, negotiation, and communication. In previous roles, made significant impact by improving processes for increased efficiency and customer satisfaction. Demonstrated ability to lead teams towards common goals while maintaining focus on bottom line results.

Overview

17
17
years of professional experience

Work History

Account Manager

Amazon
01.2024 - Current
  • Currently serving as an Account Manager for premium seller Dawntech Electronics, which operates in the Large Appliances and Home Entertainment categories
  • Collaborate with sellers and Amazon’s Category, Program, Operations, and Tech teams to support the delivery of the sellers' business plans
  • Work with sellers to ensure their infrastructure, technology, and processes are ready for both business-as-usual operations and peak Amazon events
  • Partner with internal Amazon teams to educate sellers on adopting automation and process improvements to provide a best-in-class customer experience
  • Facilitate the long-term capability development of sellers
  • Act as the voice of the seller in internal discussions to inform product development and process enhancements aimed at improving the seller experience
  • Collaborating with multiple stakeholders to reduce the volume of unsellable inventory at fulfillment centers by closely working with seller partners and brands to facilitate the return of these units or obtain approval for liquidation

Brand Manager

Amazon
03.2020 - 01.2024
  • Served as a Senior Retail Vendor Manager (Senior Brand Manager) with extensive experience collaborating with FMCG giants such as Reckitt Benckiser, Hindustan Unilever Limited, Godrej, Mondelez, Colgate, PeeSafe, Mankind, and Kimberly-Clarke
  • Independently managed work streams with minimal guidance from leadership, showcasing expertise in program management, business advisory, negotiation, strategic thinking, customer insights, and stakeholder management
  • Collaborated effectively with peers across different levels, as well as with Category Managers, Planning and Forecasting Managers, Marketing Managers, Finance teams, and Category Leaders to drive Joint Business Plan (JBP) closures, successfully closing JBPs with seven major FMCG brands
  • Implemented automation in the MRP correction process, resulting in a 65% reduction in losses, decreasing from approximately ~2.3 million in April 2021 to ~0.8 million by October 2021
  • This automation also saved 300 person-hours over five months and earned the Einstein Award for innovation
  • Took ownership of transitioning the operational workload for over 250 brand specialists to the RBS team by creating Standard Operating Procedures (SOPs) for 24 identified tasks, leading to a 30% increase in bandwidth savings for the SBS pool
  • Developed an inventory tracking and suppression macro to monitor product status during the seller transition in April 2022
  • This macro is now utilized across Amazon.in business teams for tracking live inventory and SKU suppression status
  • Led the pricing charter (P0 Metric) for the Pets GL, successfully meeting all deliverables
  • Managed Coop negotiations with leading brands in the Air Freshener, Personal Care, and Sexual Wellness sub-categories, effectively acting as the category manager for these three segments
  • Oversaw the Fresh HPC Business as a category manager, responsible for key metrics such as selection and merchandising

Program Manager

Amazon
01.2018 - 01.2020
  • Managed end-to-end operations for the 'Amazon India - Subscribe & Save (SnS) and Coupons' programs, including vendor management and campaign oversight
  • Played a key role on the pilot team that launched Amazon Coupons in the Indian marketplace
  • Successfully onboarded nearly 250 vendors and 5,000 sellers to the Coupons program during the launch year (2018)
  • Published weekly scorecards for Amazon.in Leadership, premium sellers (Cloudtail, Appario), and 3P teams, highlighting key insights and successes
  • Collaborated regularly with Category Managers, Vendor Managers, and the Mass Vendor Recruitment Team to plan coupon and Subscribe & Save selections, driving process improvements
  • Partnered with Account Managers in 3P teams to enhance selection for approximately 10,000 SKUs
  • Drove automation of Weekly mails (budget expiry notification) sent to Vendors by creating a macro which resulted in man hours saving of ~30 hours per month
  • Automated the weekly budget expiry notification emails sent to vendors by creating a macro, resulting in a time savings of around 30 hours per month
  • Worked with internal teams and external agencies to produce a video tutorial on the coupon creation process, enabling new vendors and sellers to create coupons independently without relying on the program team
  • Developed Standard Operating Procedures (SOPs), data reports, Business Requirement Documents (BRDs), and user stories to address customer frustrations
  • Engaged with brands to assess the in-stock status of products in the 'missed promise' bucket, successfully reducing the missed promise rate for the Subscribe & Save program
  • Awarded the Day 1 Champ Award for driving this initiative

Subject Matter Expert

Amazon
01.2014 - 01.2017
  • Provided support to the media retail team (Movies, Music, Video Games, Books) with pre-order tasks, catalog management, IDQ, replenishments, deal creation, and deal sourcing
  • Introduced the concept of vendor scorecards across media categories
  • Contributed to the pilot team that launched the Software category on Amazon.in, successfully onboarding 15 brands within the Software GL
  • Played a key role in training over 100 new associates in the Business Operations team

Senior Associate

Amazon
01.2011 - 01.2013
  • As a Senior Associate on the Inbound Support Services team (Defect Reduction Program), my role focused on addressing defects identified by both warehouse associates during the inbound process and the Customer Service team, which removed SKUs from the website following customer complaints about product defects
  • This required close collaboration with internal stakeholders, including Retail Vendor Managers, as well as external stakeholders, such as vendors, to quickly resolve these issues

Customer Service Analyst

HSBC India
06.2007 - 02.2011
  • Worked as a Customer Service Analyst in the Technical Helpdesk team for 3.8 years
  • My role involved troubleshooting faulty credit card terminals at merchant locations in the UK and addressing their account-related queries
  • This position was entirely voice-based

Education

Bachelor of Commerce - Finance

Bangalore University
Bangalore

12th -

Adarsha College
Bangalore

10th -

CBSE Board

Skills

  • Project Management
  • Brand Management
  • Product Management
  • Strategic Planning
  • Operational Excellence
  • Vendor Management
  • Brand Advisory
  • Team Management
  • Analytical Approach
  • Account Management
  • Business Development
  • Client Relationship Management

Accomplishments

  • Recognized as Performer of the Quarter in the Retail Business Team in 2013.
  • Awarded Top Performer in Q4 2023 for contributions to Brand HUL.
  • Received the Einstein Award in 2022 for automating the MRP correction process, resulting in a savings of 300 man-hours over five months.
  • Won the Co-Op Gladiator Award in 2022 for successfully onboarding seven brands onto the Co-Op program for the first time and generated 1.7 MM revenue
  • Received day 1 award for bringing down the missed promise % in Subscribe and Save

Timeline

Account Manager

Amazon
01.2024 - Current

Brand Manager

Amazon
03.2020 - 01.2024

Program Manager

Amazon
01.2018 - 01.2020

Subject Matter Expert

Amazon
01.2014 - 01.2017

Senior Associate

Amazon
01.2011 - 01.2013

Customer Service Analyst

HSBC India
06.2007 - 02.2011

Bachelor of Commerce - Finance

Bangalore University

12th -

Adarsha College

10th -

CBSE Board

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Kavitha S Reddy