Kavitha Simha
Content Writer
Bangalore
Summary
I hold a PG degree in Mass Communication and have 8 years of experience as a full-time digital marketing content and copywriter. I create impactful inbound marketing content and web copy across various domains and for global target audiences. I take pride in writing impactful B2B SEO copy that aligns with the client’s specifications, achieves top search engine ranking, and resonates with the target audience.
Overview
18
18
years of professional experience
1
1
Certification
3
3
Languages
Work History
Freelance Content Writer
Tipalti
08.2025 - Current
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Improved content quality by conducting thorough research and incorporating industry trends.
Ghostwriter - books
Rolling Authors
04.2024 - Current
- Developing complete manuscripts for both fiction and nonfiction genres.
- Creating structured outlines, detailed plotlines, and character arcs.
- Developmental editing involving refining the story structure, pacing, and character development.
- Writing across various genres, from thought-provoking nonfiction to immersive fiction, adapting tone and style as needed.
- Collaboration & Revisions – Working closely with clients and editors to incorporate feedback, fine-tune narratives, and deliver polished, high-quality manuscripts.
Content writer
Airbase
04.2024 - 10.2024
- Developing long-form SEO content in fintech/accounts payable niche for Airbase’s website using tools, such as Semrush and SurferSEO.
- Writing email copy for PR campaigns.
- Developing social media posts.
- Achieved top ranking for blogs, leading to client enquiries and bookings.
Freelance content writer
Clockify (Cake.com)
06.2023 - 02.2024
- Writing well-researched long form blog posts and LinkedIn articles for Clockify’s website.
- Adhering to SEO specifications and deadlines.
- Contacting and nurturing subject matter experts for enriching the quality of blog posts.
- Coordinating with team members spread across the globe to optimize content.
- Achieved top rankings (U.S.) for blog posts: Manufacturing costs: #1, Back charges: #5, Absenteeism (What is absenteeism
- Causes and consequences) - #2, Cost accounting essentials: #1, Best work from home apps to enhance productivity: #1
Senior content writer
Attrock
04.2022 - 05.2023
- Writing engaging and informative web copy, long form blog posts, and articles.
- Following SEO best practices (meta titles, meta description, internal links, formatting) to optimize content for search engines.
- Using tools, such as SurferSEO, Grammarly, and Hemingway to improve SEO score and readability.
- Adhering to client specifications and stringent deadlines, managing multiple high-priority tasks.
- Positive feedback from clients.
Senior content writer
Godot Media
02.2017 - 04.2022
- Writing SEO content and creative copy (landing pages, product descriptions, promotional materials) for clients across the U.S., U.K, Australia, Singapore, and India.
- Adhering to client specifications and stringent deadlines.
- Well-versed in different forms of content including emails, newsletters, press release, scientific/academic content, brochures, e-books, web copy, and blogs.
- Positive feedback from numerous clients.
Lead Dietitian
Manipal Hospital
06.2015 - 04.2017
- As the lead dietitian, I was in charge of developing patient education materials and outreach programmes that involved creating content for banners, posters, and handouts.
- I also wrote articles and research papers in clinical nutrition domain.
Lead Dietitian
1 to 1 Help
11.2014 - 05.2015
- Developed content for email newsletters, corporate wellness programmes, and patient handouts.
Lead nutritionist and writer - Medical Communications
Bioquest
05.2013 - 11.2014
- Developed medical communication for pharma and nutraceutical clients.
- A major project that I handled was for Nestle Nutrition that involved developing educational modules for pediatricians. I coordinated with subject matter experts at Boston Children’s Hospital and other doctors in India to create detailed slide decks.
Diabetes educator
Surya Endocrine Clinic
07.2011 - 04.2013
- Developed articles, patient handouts, protocols, and other marketing collaterals for patients and clinicians.
Dietitian
Manipal Hospital
05.2008 - 06.2011
- Developed articles and promotional materials (brochures, whitepapers, and web copy) for pharmaceuticals and nutraceuticals including Tetrapak, Nestle, IMS Health, Onco.com, Lowkal, Calorie Care, and L’l Critters.
Education
Master of Science - Dietetics
Mount Carmel College, IGNOU
01.2010
B.S. - Mass Communication and Journalism
Central College, Bangalore University
Bangalore01.1991
B.Sc - Nutrition and Dietetics
VHD Institute of Home Science, Bangalore University
Bangalore01.1990
Skills
- Expert in creating B2B SEO content that achieves top rankings on Google At Airbase, as a SEO writer, I was instrumental in delivering these results:
- 75% increase in organic traffic within two months
- Doubled organic keyword growth (1 to 3 positions)
- Double (or 2X) the number of unique monthly users from Organic Non-Brand
- Increase in monthly marketing qualified leads (MQL) from Organic Non-Brand by 40%
- 56 original articles complete with briefs and strategy for bottom-of-funnel targets
- Excellent research skills and ability to gather and analyse complex information
- Proficient in writing clear, concise, and engaging content for various platforms
- Experience in writing for different audiences across the globe and well-versed in wide-ranging B2B niches, including construction, law, real-estate, finance, SaaS, HR, payroll, compliance, and healthcare
- Ability to meet tight deadlines and manage multiple projects simultaneously
- Proficient in using Grammarly, Semrush, and Surfer SEO to boost readability and ranking
- Proficient in Microsoft Office, Asana, and Google Suite
- Well-versed in SEO best practices (keyword research, internal linking, meta-descriptions, meta-title, tags)
- Experienced in working and coordinating with globally dispersed teams
Certification
Certificate in Digital Marketing HubSpot 2023
Work samples/portfolio
- Multiple niches (AI, cybersecurity, HR, payroll, digital marketing, etc)
- Https://drive.google.com/drive/folders/1r0QgieS8owrEn82vh5x8-L7vHK8H4Frt
- B2B/fintech/SaaS
- Https://drive.google.com/drive/u/0/folders/18xiHfuaQzLf_1B6dTZqMRilrEwTWzNe
Timeline
Freelance Content Writer
Tipalti
08.2025 - Current
Ghostwriter - books
Rolling Authors
04.2024 - Current
Content writer
Airbase
04.2024 - 10.2024
Freelance content writer
Clockify (Cake.com)
06.2023 - 02.2024
Senior content writer
Attrock
04.2022 - 05.2023
Senior content writer
Godot Media
02.2017 - 04.2022
Lead Dietitian
Manipal Hospital
06.2015 - 04.2017
Lead Dietitian
1 to 1 Help
11.2014 - 05.2015
Lead nutritionist and writer - Medical Communications
Bioquest
05.2013 - 11.2014
Diabetes educator
Surya Endocrine Clinic
07.2011 - 04.2013
Dietitian
Manipal Hospital
05.2008 - 06.2011
B.S. - Mass Communication and Journalism
Central College, Bangalore University
B.Sc - Nutrition and Dietetics
VHD Institute of Home Science, Bangalore University
Master of Science - Dietetics
Mount Carmel College, IGNOU