Summary
Overview
Work History
Education
Skills
Websites
Marketing Skills
Accomplishments
Certification
Timeline
Generic

Kavya Jayan

Bengaluru

Summary

A creatively bent marketing enthusiast with three years of experience in digital experience, content marketing, and content management. While working at Informatica, I honed my content development and marketing skills. Through trial and error, I learned how to understand what motivates people and how to create messages that resonate with them. Whether it's a blog post, newsletter, or email campaign, I always strive to produce content that is both educational and engaging.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Content Analyst

Informatica
Bengaluru
08.2020 - 08.2023
  • Maintained and authored content and managed operations on the Informatica Success Portal. The portal was pivotal in Informatica earning the certification under the esteemed J.D. Power Certified Technology Service & Support Program for two consecutive years.
  • Cultivated effective partnerships with product, marketing, sales, customer support, and other subject matter experts to build learning modules from strategy to production.
  • Created high-quality blog posts, articles, press releases, whitepapers, and other marketing materials.
  • Collaborated with designers and developers on digital projects such as website design and landing page development.
  • Implemented effective on-site SEO techniques like keywords, meta tags optimization, internal linking, keeping content up to date, and other SEO components to direct search engine traffic.
  • Organized events, including webinars and podcasts for customers.
  • Designed promotional materials such as website banners, newsletters, and emails to support new product launches and training.
  • Wrote original copy and edited content for various corporate marketing and communications materials.
  • Created user feedback surveys about product learning modules, new product launches, and website navigation to gain insights into customer experience.
  • Developed lead nurturing programs through email campaigns targeting potential customers.
  • Monitored web analytics dashboards to track the performance of content initiatives.

Management Trainee

Refinitiv
Bengaluru
06.2019 - 01.2020
  • Worked as part of the Key Strategic Accounts (KSA) Team in Customer Operations and assisted financial clients with the flagship product's order-to-cash operations.
  • Proposed and implemented a quality audit team to increase the efficiency and accuracy of the order management process.
  • Created a disability guide in partnership with NASSCOM to sensitize employees and make a disabled-friendly workplace.

Education

Master of Business Administration - Operations Management

Symbiosis Institute of Business Management Bengaluru
12.2019

Bachelor in Engineering - Electrical and Electronics Engineering

Birla Institute of Technology and Science, Pilani
12.2016

Skills

  • Adobe Experience Manager
  • Adobe Photoshop
  • Canva
  • Adobe Analytics
  • Adobe Experience Cloud
  • GetFeedback
  • SendGrid
  • Marketo
  • Articulate 360
  • ON24
  • Jira
  • Trello

Websites

Marketing Skills

  • Copywriting
  • Proofreading
  • Editing
  • Web Content Writing
  • Email Marketing
  • Company Newsletters
  • Creative Strategy
  • Search Engine Optimization (SEO)
  • Market Research
  • Marketing Communications
  • Webinar Hosting
  • Data Analysis

Accomplishments

  • Global Customer Support Excellence Award Q3'22 - Digital Experience, Informatica, Nov'22
  • Act as One Team, Informatica, Oct'22
  • Think Customer-First, Informatica, Mar'22, Jul'22, and Aug'23
  • Aspire and Innovate Award, Informatica, Sep'21

Certification

  • Create and Design Digital Products using Canva, Coursera, 2022
  • Brand Identity and Strategy, IE Business School, 2022
  • The Strategy of Content Marketing, UC Davis, 2022
  • Advanced Content and Social Tactics to Optimize SEO, UC Davis, 2022
  • Think Outside the Inbox: Email Marketing, Google, 2023
  • Attract and Engage Customers with Digital Marketing, Google, 2023
  • From Likes to Leads: Interact with Customers Online, Google, 2023
  • Foundations of User Experience (UX) Design, Google, 2023

Timeline

Content Analyst

Informatica
08.2020 - 08.2023

Management Trainee

Refinitiv
06.2019 - 01.2020

Master of Business Administration - Operations Management

Symbiosis Institute of Business Management Bengaluru

Bachelor in Engineering - Electrical and Electronics Engineering

Birla Institute of Technology and Science, Pilani

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Kavya Jayan