Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
LINKS
Software
Languages
Interests
Additional Information
Hi, I’m

Kavya Srivastava

Content Strategist
Noida,UP

Summary

Knowledgeable Content Strategist with a strong background in developing and executing content strategies that align with business objectives. Demonstrated ability to create engaging content and manage cross-functional teams to drive brand growth. Proven skills in content creation and digital marketing.

Overview

7
years of professional experience
4
Certificates

Work History

Kaarwan

Content Manager
02.2025 - Current

Job overview

  • Managed a content calendar to boost engagement and drive lead generation through targeted content.
  • Led the rebranding initiative from a content perspective, ensuring all materials reflected the updated brand identity and values.
  • Initiated successful email marketing campaign, significantly increasing open and click-through rates.
  • Elevated brand visibility by designing and implementing a comprehensive content strategy across multiple digital platforms.
  • Collaborated with developers to deliver dynamic websites, shaping UI/UX content, building branding kits, and creating new product assets.
  • Developed video content for ads and product homepages to drive engagement and conversions.
  • Owned the full webinar lifecycle, from strategy and outreach to content creation, distribution across platforms, and live hosting.

Novatr

Content Writer | Strategist
06.2023 - 02.2025

Job overview

  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Completed thorough research into assigned topics.
  • Developed and executed a YouTube strategy with Shorts and community posts. This resulted in a 267% increase in views.
  • Collaborated with the CEO, CMO, and teams to develop brand strategies and integrate community insights into product roadmaps.
  • Identified trends and created a social brand identity for Instagram, boosting engagement by 3.2%, and followers by 34.6%.
  • Authored and optimised blog content, managed product launches, and created scripts and ads.
  • Led a team of four, developing research-driven briefs and strategies.
  • Led webinars, online events, and Q&A sessions; developed community engagement strategies, leading to a 20% increase in registrations.
  • Managed online reputation, driving a 22.5% increase in positive reviews.

To The New

Marketing Executive
12.2021 - 06.2023

Job overview

  • Executed creative campaigns for clients like CERA, Hilti, Amaron, and Zeiss.
  • Developed and executed marketing and branding programs aimed at increasing qualified lead generation.
  • Developed brand content, managed social media, and led creative direction for CERA, driving a 617% increase in views.
  • Cross-collaborated with designers and other teams for a cohesive campaign execution.

Square Yards

SEO Content Writer
06.2021 - 12.2021

Job overview

  • Created and optimised SEO content for the company’s website, boosting lead generation and brand visibility.
  • Improved organic search results by employing white-hat SEO techniques and best practices.
  • Managed social media content, including taglines, and push notifications.
  • Produced Instagram videos and led the interior column for the website (InCo.).
  • Cross-collaborated with designers and other teams for a cohesive campaign execution.

Self-employed

Freelancer Writer + Strategist
01.2019 - 01.2021

Job overview

  • Developed end-to-end content for the AVS agency and a newly launched sports brand, Spokeherd.
  • Executed content development projects for multiple clients via Pepper Content, Quillbridge, and Upwork.
  • Collaborated with international clients across Germany, the US, and the UK, managing cross-time-zone communication.
  • Freelance writer for Shiprocket, a top eCommerce and logistics brand. Created CLM communications, blogs, and copy for social media and landing pages.
  • Utilised exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Brainstormed ideas to create useful content for clients.

Education

Institute of Marketing Communications, Delhi

PGDM from Media Management
01-2025

University Overview

Asian Academy of Film and Television, Noida

PGD from Journalism and Mass Communication
01-2022

University Overview

GNDU, Amritsar

B.Arch
01-2021

University Overview

Skills

Writing and Editing

Accomplishments

Accomplishments
  • Published in anthologies and on editorial platforms such as RTF (2018–2021).
  • Led cross-functional teams to improve content output and delivery timelines.
  • Developed marketing strategies for Novatr, increasing followers by 100%+ and driving lead generation (2023–2024).
  • Developed inbound and outbound strategies to secure client collaborations and partnerships.
  • Drove community growth through brand-focused content and engagement strategies.

Certification

Introduction to Branding, Udemy, 2024

Timeline

Content Manager
Kaarwan
02.2025 - Current
Content Writer | Strategist
Novatr
06.2023 - 02.2025
Marketing Executive
To The New
12.2021 - 06.2023
SEO Content Writer
Square Yards
06.2021 - 12.2021
Freelancer Writer + Strategist
Self-employed
01.2019 - 01.2021
Asian Academy of Film and Television, Noida
PGD from Journalism and Mass Communication
GNDU, Amritsar
B.Arch
Institute of Marketing Communications, Delhi
PGDM from Media Management

LINKS

LINKS
  • Medium Blog - rb.gy/guwrrg
  • Best pieces - rb.gy/zwav85

Software

Notion

Google Docs

Wordpress

Google Slides

Canva

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Interests

Reading

Research

Copywriting

Content Production

Additional Information

Additional Information

I’m a content strategist with 5 years of experience and a deep love for creative storytelling. I don’t just create content—I question it, refine it, and push it until it feels right.

Across roles, I’ve been known for bringing fresh ideas to the table and finding new ways to make content more engaging and meaningful. I’m always learning, always experimenting, and always up for a challenge.

Because the best work usually starts with one.

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Kavya SrivastavaContent Strategist