Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Timeline
BusinessAnalyst

KAVYANJALI YADAV

Summary

Experienced communication strategist with a passion for building strong brand identities and relationships. skilled in developing and executing effective communication plans, managing social media content, and driving thought leadership in the Saas segment. strong ability to collaborate with cross-functional teams, manage PR queries, and handle interviews. proven track record of monitoring user engagement and optimizing content for maximum impact, resulting in significant growth metrics.

Overview

9
9
years of professional experience
5
5
years of post-secondary education

Work History

Brand Manager

Skit.ai
Bengaluru
06.2022 - Current
  • Developed and executed internal communication strategies, resulting in increased employee engagement and satisfaction.
  • Coordinate and organize town halls and other employee engagement programs to support employee engagement and build a positive culture.
  • Support the generation of content that engages audience segments and leads to measurable action.
  • Engage and align key messages with different internal and external stakeholders to ensure consistent communication.
  • Support the team in various engagements, from developing speaking points to FAQs and pre/post communication.
  • Evaluated brand emotions among employees and implemented initiatives to improve brand perception.
  • Built a solid brand presence and identity in the B2B and B2C segments, resulting in increased market share and customer loyalty.
  • Managed PR queries and created press releases, resulting in increased media coverage and brand recognition. Drove 3 major client-related press stories with 900 million + impressions.
  • Drove thought leadership in the SaaS segment, converting technical jargon into engaging content that resonated with target audiences.
  • Developed and managed social media strategies for the US and Indian markets, resulting in increased engagement and brand awareness. Increased social media engagement by 15%.
  • Collaborated with copywriters and designers to create informative and appealing content.
  • Worked closely with Marketing, Sales, and Tech teams to ensure alignment and consistency across all communication channels. Broke into the US market with targeted ads and campaigns in micro-segments.
  • Monitored user engagement and suggested content optimization, resulting in increased engagement and conversions.
  • Design actionable metrics and ensure outcomes are used for strategic analytics.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Built long-term relationships with industry professionals and influencers, resulting in increased brand recognition and market share

Manager

GAIL (India) Limited
New Delhi
04.2018 - 06.2022
  • Transformed GAIL's brand communication strategy by creating an updated brand manual and collateral, resulting in a cohesive and impactful brand identity.
  • Spearheaded the highly successful campaign #EnergisingPossibilities, which generated over 900 million impressions across print, social media, advertising, and events.
  • Formulated communication strategies for B2B and B2C, while also liaising with government bodies to ensure alignment with regulatory requirements.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Drove digital transformation by leveraging digital media, social media pages, blogs, and a campaign micro-site to increase brand visibility and engagement.
  • Orchestrated and drove the highly acclaimed social advocacy program, Hawa Badlo, which raised awareness of natural gas and the #EnergyTransition through multimedia channels such as anthems, songs, and web series "Hawabadle Hassu" on the OTT platform, earning over 100 million digital impressions.
  • Conceptualized and visualized corporate movies, TVCs, photoshoots, and short campaign movies for social media and events, enhancing brand storytelling and engagement.
  • Optimized the corporate website by implementing SEO strategies and increasing optimization of keywords and content, resulting in increased organic visibility.
  • Authored media relations materials such as press releases, press conferences, and opinion pieces, while also creating and adapting data visualizations for GAIL's first Integrated Annual Report and various printing and publishing projects, showcasing creative designs and themes for in-house journals, reports, sustainability reports, and corporate coffee table books.
  • Demonstrated thought leadership by writing speeches, opinion pieces, and making presentations for GAIL and MoPNG leadership, while also participating in various events and conferences like CERAWEEK and World Economic Forums, finding speaker opportunities for GAIL leadership and MoPNG.
  • Developed a comprehensive data visualization dashboard for MoPNG, providing updated and interactive information on all Indian and international assets.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Leveraged data and analytics to make informed decisions and drive business improvements.

Executive PR&Marketing

Kemin Industries
Chennai
08.2015 - 03.2018
  • Managed internal communications, including production and management of print and electronic newsletters
  • Evaluated advertising and promotion programs for compatibility with public relations efforts and secured exclusive features in Trade Journals
  • Authored and designed effective sales communications collateral like product booklets, brochures, advertisements, and campaigns
  • Designed and managed the company's CRM tool, HubSpot, to send communications to customers on offers, seminars, meets, newsletters, technical papers, and distribute various company news
  • Aided the sales team by planning and coordinating various customer engagement activities like customer testimonial videos, events, training, product launches, technical offline and online seminars
  • Identified customer needs through customer satisfaction surveys, market research, and analysis
  • Researched, negotiated, implemented, and tracked advertising of all public relations activities and conceptualized radio and video advertisements for various product campaigns in the Monogastric and Ruminant division
  • Designed product packaging and branding manual for new product launches
  • Aided the digital transformation of the company, setting up and managing the website, and building a social media presence
  • Managed and oversaw all social media programs, including internet forums, blogs, social networking applications, and message boards
  • Developed onsite body content, meta description, and page titles in support of SEO strategies and awarded Best SEO Product pages
  • Planned and executed successful events for the company, including customer appreciation events, product launches, trade shows, and conferences.

Managment Associate

H+K Stratergies
Chennai
01.2014 - 07.2015
  • Building Database and Maintaining Client Relationships
  • Formulating PR Strategy for Top 10 Clients of fortune 500 companies
  • Conducted market research and analysis to identify customer needs
  • Defined project and company vision, strategies, and tactics
  • Established and maintained cooperative relationships with community, consumer, employee, and public interest groups
  • Planned and organized corporate media and special events
  • Identified trends and developments that might influence PR decisions and strategies in collaboration with management
  • repared briefings for shareholder meetings
  • Coordinated product launches and exclusive interviews
  • Organized round table conferences for media
  • Wrote press releases and media advisories on a weekly basis
  • Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it
  • Managed all media, press, and public relations issues.

Education

MS - Communication

Manipal University
05.2011 - 07.2013

BA Journalism -

MOP Vaishnav College For Women
04.2008 - 04.2011

Skills

Business storytellingundefined

Additional Information

  • AWARDS AND ACHIEVEMENT , Honorary award for BEST SEO CAMPAIGN @ World Wide Scientific Meet 2017 Sep 2017 Honorary award for BEST SEO campaign for Product page ButiPEARL in annual World Wide Scientific Meet held at Des Moines, Iowa, USA. Best Social Media Campaign-Hawabadlo @ Kalidescope Award Best Innovative Stall Award @ GASTECH 2021, Dubai

Accomplishments


    Honorary award for BEST SEO CAMPAIGN @ World Wide Scientific Meet 2017 - Kemin Industries

    Best Innovative Stall Award @GASTECH 2021, Dubai - GAIL India Limited

Timeline

Brand Manager

Skit.ai
06.2022 - Current

Manager

GAIL (India) Limited
04.2018 - 06.2022

Executive PR&Marketing

Kemin Industries
08.2015 - 03.2018

Managment Associate

H+K Stratergies
01.2014 - 07.2015

MS - Communication

Manipal University
05.2011 - 07.2013

BA Journalism -

MOP Vaishnav College For Women
04.2008 - 04.2011

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