Kavyapriya Sethu
Product Marketing Manager
Bengaluru
Summary
I’ve always loved stories. I thought I’d be a writer one day, but like many of us, I took the “practical” route and landed in engineering. Somewhere along the way, I stumbled into marketing, and it just clicked. It’s the perfect mix of storytelling, creativity, and problem-solving.
I’ve been in the field for nearly six years now and hold a Master’s in Marketing Management from ESIC. Whether it’s building brand awareness, driving product adoption, or figuring out why something isn’t working, I’m the kind of person who rolls up their sleeves and gets it done.
Maybe it’s the oldest daughter in me (IYKYK).
Overview
7
7
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Product Marketing Manager | Founding Team
SuprSend
02.2025 - Current
- Shaped brand presence across channels — managed social content, wrote thought leadership pieces, and crafted testimonials, case studies, and newsletters.
- Drove lead generation by creating landing pages, feature launch messaging, and lead nurture sequences.
- Partnered closely with founders, product, and sales to translate product value into clear positioning, customer-facing content, and web strategy.
Content Strategist Consultant
TOGAI
11.2022 - 07.2023
- Led cross-functional brainstorming sessions to generate creative ideas for new content initiatives targeting specific audience segments.
- Created and optimized content — from SEO-driven blog posts, thought leadership articles to documentation.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
Product / Content Marketing Manager
ORAH
06.2021 - 11.2022
- Produced case studies showcasing client success stories, providing potential leads with tangible evidence of product value.
- Created and distributed a range of content — including newsletters, blogs, social posts, and landing pages — to build brand visibility and audience trust.
- Increased newsletter subscribers by producing valuable insights for readers.
Content Specialist, Product Marketing
FRESHWORKS
06.2018 - 06.2021
- Supported GTM planning for new feature launches, including creating targeted landing pages, support articles, and in-product copy.
- Built a centralized repository of sales collateral, increasing sales efficiency.
- Enhanced customer onboarding processes, reducing the need for extensive training and improving time-to-value for users.
Employer Branding Associate
FRESHWORKS
06.2018 - 06.2021
- Crafted engaging brand narratives that highlighted team culture, values, and people — supporting talent attraction and employer branding efforts.
- Supported Ops team with streamline new hire onboarding and improve early employee experience.
- Wrote the policy documents, Employee Handbook and Employee Value Proposition guide to help new team members navigate culture, processes, and expectations.
Education
Master's - Marketing Management
ESIC BUSINESS AND MARKETING SCHOOL
09.2023 - 08.2024
B.Tech - Computer Science and Engineering
SASTRA DEEMED UNIVERSITY
Thanjavur, Tamil Nadu 07.2014 - 07.2018
Skills
Go-to-market plans
Certification
The Fundamentals of Digital Marketing (Google Certification)
Timeline
Product Marketing Manager | Founding Team
SuprSend
02.2025 - Current
Master's - Marketing Management
ESIC BUSINESS AND MARKETING SCHOOL
09.2023 - 08.2024
Content Strategist Consultant
TOGAI
11.2022 - 07.2023
Product / Content Marketing Manager
ORAH
06.2021 - 11.2022
Content Specialist, Product Marketing
FRESHWORKS
06.2018 - 06.2021
Employer Branding Associate
FRESHWORKS
06.2018 - 06.2021
B.Tech - Computer Science and Engineering
SASTRA DEEMED UNIVERSITY
07.2014 - 07.2018
Similar Profiles
Suresh Kumar BSuresh Kumar B
Workshop Manager at Bhatia InteriorsWorkshop Manager at Bhatia Interiors
Revanasiddappa ARevanasiddappa A
Senior Security Analyst at Joyson Safety SystemSenior Security Analyst at Joyson Safety System
Madhuri KonduruMadhuri Konduru
Assistant Manager at VodafoneAssistant Manager at Vodafone
Sandhya CSandhya C
Assistant Manager – People Advisory Services at Ernst and YoungAssistant Manager – People Advisory Services at Ernst and Young
Shivraj NadarShivraj Nadar
Founding Team Member - Senior Product Manager at ALWRITEFounding Team Member - Senior Product Manager at ALWRITE