Hi, I’m
Kazol
Freelancer
Pune,Maharashtra
Summary
Driven and well-organized marketing freelancer with 2+ years of experience. Passionate about curating content for brands and planning marketing strategies. Helping brands emerge as market experts of their industry by creating integrated marketing communication for them across all platforms. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously.
Overview
2
years of professional experience
3
years of post-secondary education
Work History
Epigroww AdvertisingLucknow
Freelance Content Curator
08.2021 - Current
Job overview
- Helped B2B clients with LinkedIn Personal Branding to showcase them as a subject matter expert in his/her industry
- Brand Communication on various ATL (OOH, DIGITAL), Consumer Promotions as well as BTL (POS, Events, email marketing etc) ∙
- Strategize and curate content for Epigroww's personal accounts and improve social media presence
- Analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online for various brands
- Developed Integrated Marketing Communications for these brands (Pink Root, Zobha Life, Skiniska Glow, Anyahh Art, Vaidrishi) across all platforms.
SBI General Insurance CompanyPune
Senior Business Development Manager
06.2022 - 08.2023
Job overview
- Servicing Large and Mid-Corporate clients for their insurance needs and converted 2Cr of new and profitable business for the company
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Experience in creating strategic lead generations, sales presentations, effective liaising, and cross selling insurance portfolios.
- Marketing the brand of SBI to large and mid-corporate by relationship building and maintaining effective communication with the clients
Research Paper, Symbiosis UniversityHyderabad
Research Scholar
04.2021 - 04.2022
Job overview
- A study conducted on Marketing and Advertising strategies used by hyperlocal marketplaces in India like- Swiggy, Dunzo, Big Basket
- Researched the creative marketing strategies used by hyperlocal marketplaces to tap in local markets
- Identified the difference between niche dominated hyperlocal and other on-demand applications
- Determined the effectiveness of marketing techniques used by hyperlocals in India
- Collected survey of 200 respondents to understand the penetration of hyperlocals in India
Education
Symbiosis Institute of Business ManagementHyderabad, India
MBA from Marketing
06.2020 - 2022.04
Lucknow UniversityLucknow
Bachelor of Commerce
05.2016 - 04.2019
Skills
Marketing
Additional Information
SCEI Samarthya- Entrepreneurship Cell of SIBM Hyderabad |Social Media Head ∙
Curating and strategizing content for the social media platform of E-Cell.
Building relations with other colleges and inviting them to our college fests and events
Timeline
Senior Business Development Manager
SBI General Insurance Company
06.2022 - 08.2023
Freelance Content Curator
Epigroww Advertising
08.2021 - Current
Research Scholar
Research Paper, Symbiosis University
04.2021 - 04.2022
Symbiosis Institute of Business Management
MBA from Marketing
06.2020 - 2022.04
Lucknow University
Bachelor of Commerce
05.2016 - 04.2019
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