Kedar Kulkarni

As the SEO , ASO & Digital Marketing Manager at FPL Technologies ( OneCard & OneScore ), I am responsible for the Organic growth strategy and the overall marketing strategy for the Website and App

I am responsible for promoting the brand, driving traffic, and increasing engagement to accelerate our growth organically. Key Responsibilities: Strategic Leadership - Develop and implement a cohesive marketing plan to increase brand awareness and market share.
Delivery Management: Build the marketing team both externally and internally, and execute the marketing strategy to lead growth.
Market Research: Conduct detailed market analysis to identify challenges and opportunities for growth, conduct detailed keyword research, and identify content gaps. Brand Management: Strengthen brand presence across all channels, ensuring consistency and high visibility.
Campaign Execution: Oversee the execution of marketing campaigns, adjusting strategies based on analytics and market trends.
Stakeholder Engagement: Collaborate with other departments and stakeholders to align marketing strategies with business goals.
Performance Analysis: Monitor all marketing campaigns and assess ROI and KPIs, using insights to refine strategies.

Digital marketing portfolio

Lead the team for fixed deposit digital performance marketing, managing a 1500 Cr portfolio for fixed deposit business through digital assets with 30% YOY growth.

• Manage various digital assets (Website, customer portal, app) and channel orchestration (SEO, SEM, Email, Chatbots) for optimizing cost • Collaborate with PR agencies and partners for content placements on high relevance platforms

Responsible for revenue planning, allocating budget, managing P&L, and supervising cost of acquisition incurred by various campaign lines. Digital strategies management.

Responsible for creating charters for all projects pertaining to digital platforms. Define key requirements, scoping, resources, and timelines for projects and supervise the execution with multiple project teams.

Create strategic GTM plans for different products for sales growth. Collaborate with business stakeholders to identify opportunities and integrate offline processes with digital journeys to create a seamless process. • Responsible for evaluating the profitability of identified projects for sponsorship and showcasing the performance of the live projects. Data-driven programs.

• Own and drive different data programs to understand customer behavior and utilize existing data to create remarketing strategies. • Designed and triggered digital KPI reports, dashboards, and tableau by creating singular data.

Digital marketing channels management.

Responsible for strategizing, coordinating, and implementing SEO for the website.

• Responsible for user base growth via digital mediums (majorly Website, iMobile, Pockets Wallet)

Data analysis and KPI Management. Responsible for creating actionable insights by analyzing customer behavior on various digital channels using Google Analytics data, funnel visualization, and Goals fulfillment. Perform A/B testing, Visitor Behavior Analysis, Form Analysis, and rendering actionable insights to respective stakeholders.

Responsible for creating actionable insights by analyzing customer behavior on various digital channels using Google Analytics data, funnel visualization, and Goals fulfillment. Perform A/B testing, Visitor Behavior Analysis, Form Analysis, and rendering actionable insights to respective stakeholders.

SEO strategies management

• Analysis of KPI, Web traffic, Voice of customer and eCommerce revenue

• Research and proposals of new SEO activities for Client • Provide all possible trends and reports to analyze variation from SLA’s • Create dashboards for client to facilitate business analysis

• Digital Marketing- SMM (Facebook & LinkedIn) for B2B Business
• Responsible for all aspects of SEO strategy management

• On Page and Off page SEO (Project Based On Ecommerce)
• Classified, Local business Listing, URL, Image, Social Media Postings