Kedar Pendse

• Currently working as Media Lead on P&G Healthcare portfolio - Vicks
• Building a positive partnership with the client which also helped us win recognition & awards within P&G eco-system.
• Seamlessly integrating Media strategy to meet Brands Business objective & Facilitating successful T&L initiatives for the brand
• Led cross-functional teams by effectively addressing potential roadblocks & successfully deliver complex projects with timeline constraints.

• Client Lead on Bajaj Electricals, JLL,YRF & Vicco. My role as CL was to Build Outcome based Offline+Digital Media Strategies for brands in my Portfolio
• Facilitating strategic associations & integrations to uplift the brand & media attributes basis specific requirements of respective brands.
• Introduced and executed platform Agnostic Video+ Planning approach across my Clients. Pivotal Role in Developing industry’s 1st Box office to Media Conversion for YRF.
• I ntegral part of New Business Development with Strike rate of 80%

Client lead on key HUL brands like LUX, Liril, Hamam & Rexona (Skin Cleansing Portfolio), with major role in strategizing and recommending Multimedia deployment for respective brands basis Media objectives, Analyzing Sales and Market prioritization trends.

Curated and crafted one of the biggest brand led IPR – LUX Golden Rose Awards.Build Media campaign for LUX Revamp, Hamam All India launch & Liril Relaunch

Key custodian of media planning & client servicing for Marico on the Foods and Youth Portfolio(Saffola Oils/Masala Oats/Multi Grain Flakes/Aura,Parachute Men, Set Wet Gels/Beard/Deos.

Designed and executed IMC's for brands responsible including the iconic World Heart Day Campaign for Saffola and the relaunch of Parachute Men.