Summary
Overview
Work History
Education
Skills
Timeline
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Keerthana N

Hyderabad

Summary

Dedicated Marketing and E-commerce professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

6
6
years of professional experience
4
4
years of post-secondary education

Work History

Ecommerce Lead

Commercify360
05.2022 - Current


  • Developing and Optimizing Ad campaigns across Amazon, Flipkart, Facebook, Google, Meesho suggesting best Ad practices to advertisers
  • Responsible to deliver business goals against revenue, unit, margin, and customer satisfaction targets by developing end-to-end sales and marketing plans
  • Build relationship with online channels like Amazon, Flipkart, Myntra, Paytm etc to work hand in hand for strategizing, planning and executing it to push sales and marketing for each brand
  • Running and monitoring sponsored campaigns on Amazon, Flipkart and Myntra
  • Planning internal and external ads to improve Brand awareness
  • Marketing monetization and execution of plan as per budget and requirements of the brand
  • Structuring the Annual product launch pipeline plans based on Sales AOPs, Category & Customer needs and product trends
  • Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.

Advertising Specialist

Amazon
Bangalore
03.2019 - 02.2022
  • (WW sales- Advertiser Success Team (AST), , Amazon Business Development , Managed and Coordinated Amazon advertising and listings with sellers and vendors including PPC analytics, and plan data-focused strategy to increase return on investment
  • Serves as main point of contact for Advertisers of different marketplace and act as an enabler to their sales & marketing initiatives via 1:1 outreach program
  • Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis
  • Sending reports on a weekly/ monthly basis with updates, recommendations, and insights to Sellers
  • Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online trainings
  • Communicated campaign success and status reports to management by outlining progress and analyzing known performance indicators.

Business Development Executive

Akshar Wellness Center
Hyderabad
08.2015 - 03.2018
  • Attended conferences and training association meetings to represent centers and promote products
  • Research economic processing factors to determine best process and sales strategies
  • Generated new sales opportunities through direct and telephone selling and emails
  • Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
  • Contacted new and existing customers to discuss how specific products and treatments could meet needs
  • Created on spot market access strategies to drive substantial growth.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Communicated directly with customers and partners to build strong business networks and relationships.

Education

B.Com - commerce with taxation

Krishna University
06.2012 - 04.2015

Higher Secondary Education -

Sri Gayarti Academy
06.2010 - 01.2012

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Ravindhra Bharthi School

Skills

    A/B Testing

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Timeline

Ecommerce Lead

Commercify360
05.2022 - Current

Advertising Specialist

Amazon
03.2019 - 02.2022

Business Development Executive

Akshar Wellness Center
08.2015 - 03.2018

B.Com - commerce with taxation

Krishna University
06.2012 - 04.2015

Higher Secondary Education -

Sri Gayarti Academy
06.2010 - 01.2012

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Ravindhra Bharthi School

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Keerthana N