Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Keerthana Pushpala

Keerthana Pushpala

Digital Marketing
Hyderabad,TG

Summary

To pursue a challenging career in the field of digital marketing and contribute maximum through commitment, knowledge and hard work. My objective is to be an expert in the field of Campaign management and Online Advertising technology. JOB SUMMARY A Digital Marketing accomplished mission focused management professional with a rich experience in Digital Marketing, Pre sales, sales & Marketing Operations, Account Management with several reputed companies in service industry. Thorough knowledge of Marketing, Market Research, Customer Relationship Management, Competitor Analysis, Brand Management, Product Promotion etc. Hands on experience in platforms such as Salesforce, Power BI, Sugar CRM among others has enabled me to take on challenging marketing campaigns successfully. Both a leader and team member, who through a participative approach will create robust strategies and solutions to build vision into achievement, my strong analytical, problem solving and decision-making skills have been demonstrated across many areas. Excellent communication and networking skills have been used extensively to benefit organizations. My experience has seen me seconded to work on strategic projects in the past. I have led global work streams focused on digital marketing strategy, process and training. My current role is to support and nurture the relationship with clients and facilitate business growth.

Overview

7
7
years of professional experience

Work History

Community Manager

Google Operation Center
Hyderabad
09.2020 - Current
  • ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Engage with the online community and respond to comments and requests
  • Analyze web traffic and relevant community metrics
  • Relay community feedback to relevant internal stakeholders
  • Devise and implement community communication initiatives
  • Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency
  • Attend networking events or relevant industry workshops.

Paid Social Specialist

Gus Education India pvt Ltd
Hyderabad
05.2019 - 08.2020
  • Develop Social Media strategies, and implement and monitor campaigns
  • Monitored the entire campaign process and ensured client demands are met and maintained quality services
  • Developed sales qualified leads through the creation of targeted marketing lists
  • Worked with the Paid Search, Product, and Design teams to conduct A/B test on ads and landing pages
  • Applied analysis to guide the Paid Social Media team on efficient budget allocation and fulfillment
  • Extensively created insightful dashboards, trackers, a monthly report in all appreciations for the leadership
  • Participated in the sales process to support prospecting and sales meetings
  • Handle escalations,facilitate mitigation plans and lead negotiations with the client team for deliverables
  • Developed client strategies and engagement programs to maximize revenue and client return on investment
  • Ensured that service implementations exceed client expectations through constant communication, prompt issue, resolution, and detailed project planning and execution
  • Generated weekly/monthly reports to track the progress of campaigns using Excel.

Associate

YuppTV India Pvt
Hyderabad
06.2015 - 04.2019
  • Having 3.9 year of experience in the field of Ad trafficking, Campaign management, Campaign reporting
  • Setting up campaigns aligned with Insertion order
  • Delivering to client with accurate and error free work with good turnaround time
  • Generate reports on Daily, Weekly, Monthly basis and track the campaign pacing
  • Client servicing (i.e
  • Working with partner teams to escalate and resolve issues
  • Following up with other teams to ensure items are closed out successfully)
  • Help clients in capturing the screenshot of the ads to show the proof of ads running on live sites
  • Video analysis with reference to Creative ID’s and checking the video ads
  • Building and sharing of Network Delivery Report and Line item Audit Report to have glance of campaign performance
  • Monitor, analyze and optimize keywords and ads based on performance by continuous A/B testing
  • Recommend changes to minimize cost per click and improve clickthrough rate
  • A complete hand on understanding of Facebook advertising and AdWords Campaigns
  • Create & manage relationships with influencers within the industry
  • Create/find the right content daily to engage the communities
  • Track metrics and monitor relevant conversations
  • Creating campaigns for new products/product categories from scratch
  • Understanding of various features and strategies used to do bid optimizations at behaviors/Interests/Audience targeting level.

Education

CBSE -

Central Board of Secondary Education

Intermediate - undefined

Board of Intermediate

B.tech - undefined

Malla Reddy of Engineering and Technology

MA - Literature (English

Indira Gandhi Open University (IGNOU)

Skills

TECHNICAL SKILLSundefined

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Community Manager

Google Operation Center
09.2020 - Current

Paid Social Specialist

Gus Education India pvt Ltd
05.2019 - 08.2020

Associate

YuppTV India Pvt
06.2015 - 04.2019

CBSE -

Central Board of Secondary Education

Intermediate - undefined

Board of Intermediate

B.tech - undefined

Malla Reddy of Engineering and Technology

MA - Literature (English

Indira Gandhi Open University (IGNOU)
Keerthana PushpalaDigital Marketing