Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Keerthi Agnihotram

Keerthi Agnihotram

Hyderabad

Summary

Content Writer and Strategist with 18 years of experience, including over a decade in content development and strategic communication, and a proven track record of successful collaborations with 50+ clients across diverse industries. Skilled in creating engaging content across various formats and platforms, with a strong emphasis on storytelling that connects deeply with target audiences. Eager to leverage extensive background and storytelling expertise to meet the objectives of the Communications Manager role and deliver impactful results.

Overview

18
18
years of professional experience

Work History

Marketing Manager (Consultant)

Inspire Infosol
Hyderabad
06.2024 - Current
  • Spearheaded the marketing efforts for a diverse portfolio of SaaS products and solutions. Developed all necessary marketing materials including product brochures, detailed descriptions, white papers, and blogs to effectively communicate product value and drive engagement.
  • Led a major website revamp to give it a fresh, modern look with strong calls-to-action (CTAs). Improved user experience and conversion rates by ensuring the website was both visually appealing and functionally robust.
  • Revamped the existing email marketing strategy within a month by focusing on hyper-targeted campaigns with compelling content and subject lines. Achieved over 70% open and click-through rates and received significant responses from global aviation companies. Successfully maintained zero bounce and block rates, demonstrating the strategy's effectiveness.
  • Conducted competitor analysis to identify market trends and opportunities. Created a comprehensive competitor whiteboard to help the team track competitors and understand market gaps, enabling more informed decision-making.
  • Managed all communications with employees and stakeholders, ensuring clear, consistent, and aligned messaging throughout the organization.
  • Mentored and guided the marketing team to think differently and understand the importance of strategic planning which enhanced their skills, fostered collaboration, and boosted overall performance.

Content Writer and Strategist

My Home Park
Remote
06.2021 - 03.2024
  • Conducted thorough competitor gap analysis to identify market opportunities. Utilized insights to develop an effective content strategy that positioned the company favourably in the market.
  • Established and maintained a content bank and editorial calendar to ensure a steady flow of high-quality content aligned with business goals. This included detailed research and creation of brand personas to better target marketing efforts.
  • Performed keyword research and produced SEO-optimized blog posts, resulting in increased organic traffic and improved search engine rankings.
  • Designed and executed newsletters and marketing emails that boosted click-rates by 50%, enhancing customer engagement and driving conversions.
  • Leveraged Canva to create visually appealing and brand-consistent social media posts. Managed social media accounts, leading to a 74% increase in Instagram followers and an 80% increase on Facebook.
  • Strategically maximized the reach and engagement of Instagram Stories, achieving a 41% increase in viewership.
  • Regularly reviewed content performance metrics to refine strategies and ensure continuous improvement in engagement and conversion rates.

Content Writer

Styles At Life
Remote
06.2017 - 05.2024
  • Generated engaging and informative content covering a wide range of lifestyle topics including health, wellness, fashion, beauty, travel, home decor, and personal development.
  • Crafted compelling headlines and introductions to captivate readers and encourage click-throughs, enhancing reader engagement.
  • Wrote over 1000 articles tailored to the interests and preferences of the target audience, maintaining high standards of quality and relevance.
  • Employed SEO best practices to ensure content ranks highly in search engine results, driving consistent organic traffic to the website.
  • Ensured all content adhered to the brand’s voice and style guidelines, maintaining consistency across all published materials.
  • Conducted thorough research on emerging lifestyle trends to keep content fresh, relevant, and aligned with current audience interests.
  • Monitored and responded to reader feedback, fostering a strong connection with the audience and adapting content strategies based on user insights.

Content Writer and Trainer

Happy Deer
Hyderabad
05.2016 - 05.2024
  • Managed multiple client accounts, overseeing content strategy and delivery across diverse industries.
  • Supervised a team of junior content writers, providing training and guidance for skill development.
  • Acted as the main point of contact for clients, ensuring their needs and expectations were met.

Test Analyst

Infosys
Hyderabad
07.2006 - 10.2013
  • Worked in the testing space for 7 years, specializing in the banking domain, with assignments in both India and the USA.
  • Actively contributed to organizing internal events and authored numerous articles for the internal website. Maintained a dedicated blog page to share insights and experiences, and served as an active member of the company’s blogging committee.

Education

M.A (English Literature) -

English and Foreign Language University (EFLU)
05.2015

Bachelor of Science (MSCs) -

St.Francis Degree College for Women
05.2006

Skills

  • Content Writing & SEO
  • Storytelling
  • Content Strategy
  • Creative Design
  • Communications
  • Social Media Management

Languages

  • English Proficient
  • Telugu Proficient
  • Hindi Advanced

Timeline

Marketing Manager (Consultant)

Inspire Infosol
06.2024 - Current

Content Writer and Strategist

My Home Park
06.2021 - 03.2024

Content Writer

Styles At Life
06.2017 - 05.2024

Content Writer and Trainer

Happy Deer
05.2016 - 05.2024

Test Analyst

Infosys
07.2006 - 10.2013

M.A (English Literature) -

English and Foreign Language University (EFLU)

Bachelor of Science (MSCs) -

St.Francis Degree College for Women

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Keerthi Agnihotram