KEERTHI KUMAR R

• Team Building & Leadership: Established a high-performing team from the ground up, fostering a positive, high-performance organizational culture to drive business development.
• Market Expansion & Positioning: Spearheading SW Network’s presence in Bengaluru, strategically positioning the branch for long-term growth and success.

• Digital & Social Strategy Leadership: Led digital and social initiatives for key clients like IKEA and ITC Aashirvaad, driving impactful brand engagement.
• Business Growth & Development: Spearheaded the digital efforts on pitch that secured the ITC Aashirvaad account, contributing to the branch's expansion into a fully digital retainer
• Cross-Functional Collaboration: Partnered with diverse teams to execute multiple high-stakes pitches across locations and brands.
• Team Leadership & Innovation: Fostered a digital-first mindset within the team,

• Regional Leadership & Business Growth: Led business operations across South India, driving business development and contributing to the agency’s overall expansion.
• Brand & Team Scaling: Doubled the volume of brands while building a high-performing team at twice the size of the inherited branch, successfully stabilizing operations.
• Strategic Account Management: Managed over 60 professionals across two branches, overseeing the agency’s largest revenue-generating accounts in Media, ORM, and Social, achieving peak billings of 20cr+
• Integrated Marketing Expertise: Spearheaded the integration of media, tech, influencer strategies, production, and SEO for key accounts across the network.
• Specialized Team Development:
  - Built a dedicated language specific teams in Tamil and Telugu for Aha, a regional OTT platform, ensuring content execution in Tamil and Telugu.
  - Established a sports marketing team for Star Sports, driving year-round engagement across major tournaments like ICC Cricket World Cup 2023, IPL, Asia Cup, Pro Kabbadi league
  - Developed a 24x7 ORM practice for TVS Motors, enhancing brand reputation through real-time audience engagement.

Key Clients Managed: Star Sports, A. O. Smith, Aha, Wrangler, TVS iQube, Arrow, Bestseller brands, and more.

Led and managed Digital Communication

• Spearheaded all digital communication efforts across various platforms, ensuring consistency and engagement.
• Managed a diverse range of digital activities, from social media to website operations.

Driving Digital Innovation During COVID

• Led adoption on the brand and communication front for digitization of key services like Virtual Consult and Second Opinion, ensuring seamless patient access and interaction.
• Developed digital strategies to adapt to changing patient needs in a crisis-driven environment.

Social Media & Performance Marketing

• Oversaw SEO & SEM campaigns to enhance visibility and digital outreach.
• Managed social media presence, driving engagement and brand awareness.

Website Development & Revamp

• Led a comprehensive website revamp to optimize user experience and accessibility.
• Ensured alignment of digital assets with HCG’s corporate and regional branding.

Strategic Campaign & Agency Collaboration

• Planned communication and campaigns at both corporate and regional levels.
• Worked closely with creative & web development agencies, ensuring effective execution of digital initiatives.

Account Leadership & Growth

• Started as an Account Supervisor, rising to Account Director in three years.
• Led servicing for major accounts including Swiggy, TI Cycles, Eeken, and Quikr.
• Managed a billing portfolio worth INR 5cr, overseeing a team across 6 accounts.

Transforming Swiggy’s Digital Presence

• Elevated Swiggy’s social media strategy, leading to 3 Cannes Lions, 5 Spikes, and multiple Kyoorius wins.
• Key contributor and account lead on the Voice of Hunger campaign, one of Swiggy’s most celebrated initiatives.
• Played a role in various award-winning campaigns and social media excellence initiatives.

Expanding TI Cycles’ Brand Mandate

• Added mainline brand positioning to existing digital efforts.
• Revamped Hercules’ brand proposition, delivering multiple films including two TVCs.

Building Brand Eeken from the Ground Up

• Secured Eeken as a full-service account, shaping the brand’s name framework and identity.
• Led brand launch, production of TVC and strategic campaign execution.

Portfolio of Brands Handled

• Swiggy, Quikr, TI Cycles (including Hercules, Ladybird, Montra, Roadeo, Track and Trail, International Bikes), Eeken, Murugappa Group, Homely, and Bowl Company.

• Company Overview: Full-service advertising agency with a focus on generating compelling ideas that solve business problems.
• Handled all the Digital requirements across clients in the agency.
• Learned the trade of mainline and traditional advertising during my stint.
• Worked on brands like - Ajio, Aster hospitals, UCB, Nightingales Home Health, Travelyaari, Artoo, Cytecare, Phoenix Market City.
• Worked on building the brand identity for Artoo and Cytecare.
• Co-ordinated with various partners for Media management and website building.
• Full-service advertising agency with a focus on generating compelling ideas that solve business problems.

• Display trading for banner spaces on the Appnexus Platform.
• Creating new publishers and placements on a periodical basis, using these placements to ad tags and run campaigns on a partner's seat.
• Reporting and analyzing the performance of these placements and tags.
• Looking at strategies to improve the margins through in-depth analysis of daily performance.

• Handling all queries and service requests from our clients related to the online marketing requirements of their websites.
• Researching and product development on Social Media tools which finally lead to the launch of Mondovo.
• Admin functions of directory resource platform Directory Critic- Handling approvals of directories and banner advertisements.
• Worked for 4 years and grew to a team lead in my first professional work stint.
• Positions Held: Client Relations Executive, Senior Client Relations Executive.