KEERTHI RAJA
SEM Specialist
Colony, Chennai
Summary
Analytical Digital Marketing Executive with 1 years of extensive experience planning, developing, managing and implementing digital marketing strategies. Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics and Ads to drive results. Establish dynamic relationships to drive future business opportunities.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
DIGITAL MARKETING EXECUTIVE
COAL HOSPITALITY LIMITED
Chennai
01.2020 - Current
- Promoted brand awareness through Google Ads campaign optimization and attractive web design
- Improved landing pages and marketing descriptions by utilizing writing skills and SEM tools
- Developed marketing campaigns to maximize traffic
- Developed social media content and scheduled posts to coincide with target audience usage
- Tracked and analyzed social media and online marketing initiatives
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement
- Developed targeted strategies and project plans to drive vision and enhance business value.
ASSISTANT STORE MANAGER
ADITYA BIRLA FASHION AND RETAIL LIMITED
02.2020 - 11.2020
- Coached and developed store associates through formal and informal interactions
- Assisted in continuous development of effective store associates to achieve desired sales and results
- Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism
- Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity
- Oversaw aspects of maintenance, inventory and daily activity management.
Education
MASTERS OF BUSINESS ADMINISTRATION - Management
Sri Krishna College of Technology
07.2018 - 12.2020
BACHELOR OF ENGINEERING - Mechanical Engineering
KSR College of Technology
01.2014 - 04.2018
DOB - undefined
Skills
PROJECTSundefined
Accomplishments
- Undertook my MBA final internship at Group specialized in Allen Junior, Chennai over a period of 10 February 2020 to 20
- March 2020
- Undertook my MBA summer internship at Steel Authority of
- India Limited, Salem over a period of 8 June 2019 to 8 July 2019.
Certification
GOOGLE ANALYTICS EXPERTISE
Timeline
ASSISTANT STORE MANAGER
ADITYA BIRLA FASHION AND RETAIL LIMITED
02.2020 - 11.2020
DIGITAL MARKETING EXECUTIVE
COAL HOSPITALITY LIMITED
01.2020 - Current
MASTERS OF BUSINESS ADMINISTRATION - Management
Sri Krishna College of Technology
07.2018 - 12.2020
BACHELOR OF ENGINEERING - Mechanical Engineering
KSR College of Technology
01.2014 - 04.2018
DOB - undefined
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