Summary
Overview
Skills
Work History
Education
Certification
Accomplishments
Timeline

Keerthi S

Digital Marketer
Bengaluru,Karnataka

Summary

I am a learner and dynamic digital marketing professional with a foundation in engineering and digital marketing. My journey began with a bachelor's degree, followed by roles ranging from engineer to digital marketer. I've developed expertise in content SEO, social media, and paid ads, consistently driving growth and engagement for brands. My data-driven approach allows me to optimize campaigns and deliver measurable results. Passionate about innovation, I continuously seek new ways to connect with audiences and enhance brand presence in the digital landscape, striving to make a significant impact in every role I undertake.

Overview

5
5
years of professional experience
3
3
Certification

Skills

  • Social Media Marketing, Google Ads, LinkedIn Ads, meta ads, performance marketing campaigns , Marketing Campaign
  • Management, Email Marketing, CRM Marketing Automation, Marketing report Presentations, Event-Based Marketing
  • Marketing Communications, Business insights & Application

Work History

Digital Marketer

CEJN
Bengaluru, Karnataka
07.2022 - Current
  • Collaboratively leading Performance marketing and event functionality with the sales team (India, Australia, UAE, Singapore, Indonesia, Taiwan)
  • Planning and executing end-to-end social media campaigns, email campaigns, and pay-per-click campaigns for stakeholders within and outside the organization
  • Executing marketing automation campaigns to assure smooth marketing process execution and ensure sales objectives
  • Owning the leads for marketing creative and reports to inspect the data and optimize it
  • Enhancing existing marketing reports and extracting insights from them
  • Leverage the insights to improve the marketing organization, e.g., Google Ads seasonal reports, LinkedIn Ads reports, CRM email and automation marketing reports, and social media seasonal reports
  • Closely collaborating with the different functionalities of the marketing, sales, and business intelligence teams, e.g., market researchers, business intelligence teams, regional marketers, managing directors, head office marketing teams, regional, national, and internal sales
  • Leading to optimizing LinkedIn InMail’s sales campaigns foster personal branding for the sales team
  • Delivered 3X growth in email campaign stats (CTOR and open rate)
  • Ran a Google search ad campaign for neich B2B products to achieve 8.26 % CTR
  • Led a LinkedIn brand awareness campaign for India, Australia, the Middle East, and the Far East
  • Developed lead generation activity from LinkedIn ads and collaborated with the business intelligence team to support sales activity.

Digital Marketing Freelancer

Bee Brando
Bangalore, Karnataka
01.2021 - Current
  • Crafting tailored digital marketing strategies to meet client objectives and drive online growth
  • Leveraging various digital channels, including social media, PPC advertising, & email marketing, to maximize reach and engagement
  • Conducting thorough audience research and analysis to target the right demographics and optimize campaign performance
  • Creating basic marketing content, graphics, and ad copies to enhance brand visibility and generate leads
  • Basic skills that were used to foster the Bee Brando objective
  • Educating and Consulting on Digital Marketing Modules: Social Media Marketing, LinkedIn Marketing, and LinkedIn Ads
  • Facebook Ads / Meta ads, SEO Content Writing, Email Marketing, and SM Portfolio Building

Content Creator/Social Media Manager

YouTube
Bangalore, Karnataka
11.2021 - 04.2023
  • Applying practical approaches to foster content creation and deliver objective-based results for social media platforms
  • Vlogging: 70 YouTube videos have been executed.
  • Analytical monitoring and decision-making on the new trend.
  • Consulting on digital marketing activities for hotel service providers.
  • Basic video editing

Digital Marketing Intern

Digital Academy 360
Bangalore, Karnataka
11.2021 - 07.2022
  • Assisted in developing and executing digital marketing campaigns across various platforms to enhance brand visibility and engagement
  • Proficient in utilizing social media channels, email marketing, and SEO techniques to drive website traffic
  • Supported in analyzing campaign performance metrics and preparing insightful reports to optimize marketing strategies
  • Collaborated with cross-functional teams to brainstorm creative ideas and contribute to the overall marketing objectives
  • Committed to continuous learning and professional development to stay abreast of the latest digital marketing trends and best practices.

Engineer

Mitsubishi Electric Elevators & Escalators
Bangalore, Karnataka
05.2019 - 11.2020
  • I basically worked as an engineer, where I closely worked with the IE, QA, QC, and PPC teams to implement and develop the processes.

Education

BTech - Engineering

Visvesvaraya Technological University, Karnataka
08.2022

SMM | SEM/PPC | SEO | EM - Digital Marketing

Digital Academy 360 , Bengaluru
07.2017

Digital Marketing & Analytics

Associate of Science - PCMC

Sarvodaya Pre-University College
07.2013

School -

Kendriya Vidyalaya

Certification

PGD Certified in Digital marketing | Google Search & Display ads | AI in Digital marketing | Fundamentals of digital marketing google certificate | Semrush Social Media Toolkit Exam | Awards Certificate of Appreciation by Mitsubishi | Certificate of Achievement by Youtube

Accomplishments

  • Associated with Mitsubishi Electric Elevators & Escalators: contribution for MFG support & on-time delivery to the customer.
  • Associated with Youtube: Certificate of achievement on completion of 1 Lakh views for the channel

Timeline

Digital Marketer - CEJN
07.2022 - Current
Content Creator/Social Media Manager - YouTube
11.2021 - 04.2023
Digital Marketing Intern - Digital Academy 360
11.2021 - 07.2022
Digital Marketing Freelancer - Bee Brando
01.2021 - Current
Engineer - Mitsubishi Electric Elevators & Escalators
05.2019 - 11.2020
Visvesvaraya Technological University - BTech, Engineering
Digital Academy 360 - SMM | SEM/PPC | SEO | EM, Digital Marketing
Sarvodaya Pre-University College - Associate of Science, PCMC
Kendriya Vidyalaya - School,

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