Keerthi S
Digital marketer | Performance marketing
Bengaluru,Karnataka
Summary
Believe in Learning & Growth
Engineer Turned Digital Marketer
I hold an engineering degree from Visvesvaraya Technological University and a digital marketing certification from Digital Academy 360. My interest in data, creativity, and strategy led me to switch careers—and I’ve never looked back. From producing over 70 YouTube videos to consulting for local businesses, I quickly built a foundation in digital content and performance marketing.
Performance Marketing | Google & Meta Ads | B2B & B2C
I’ve worked across healthcare, Automation Machinery Manufacturing, and edutech. At CEJN, I ran paid campaigns across India, the Middle East, and Southeast Asia—achieving a 3X boost in email performance and strong results in niche B2B ads. Currently, at Cloudnine, I manage paid acquisition and remarketing strategies across Google, Meta, and more. I focus on optimizing CAC, improving user funnels, and using analytics to drive results. I also support clients as a freelancer, offering custom strategies for social media, email, and PPC.
What’s Next
I aim to grow into a strategic performance marketing lead—combining data, automation, and creativity to scale campaigns that drive impact. I enjoy testing, learning, and building systems that turn insights into growth.
Overview
7
7
years of professional experience
3
3
Certification
Skills
- Social Media Marketing, Google Ads, LinkedIn Ads, meta ads, performance marketing campaigns , Marketing Campaign
- Management, Email Marketing, CRM Marketing Automation, Marketing report Presentations, Event-Based Marketing
- Marketing Communications, Business insights & Application
- Google Ads, Facebook Ads, LinkedIn Ads, Campaign management, Reporting, Performance Marketing, A/B Testing, Tag manager , Reporting, Media Plan , Google Analytics, Google tag manager, ZOHO CRM , Lead Squared CRM, Campaign Optimization , Landing page Optimization, Meta Ads , Microsoft dynamics 365 , Integration, Proficiency in Excel, Smart bidding strategies
Work History
Digital Marketer
CEJN
Bengaluru, Karnataka
07.2022 - Current
- Collaboratively leading Performance marketing and event functionality with the sales team (India, Australia, UAE, Singapore, Indonesia, Taiwan)
- Planning and executing end-to-end social media campaigns, email campaigns, and pay-per-click campaigns for stakeholders within and outside the organization
- Executing marketing automation campaigns to assure smooth marketing process execution and ensure sales objectives
- Owning the leads for marketing creative and reports to inspect the data and optimize it
- Enhancing existing marketing reports and extracting insights from them
- Leverage the insights to improve the marketing organization, e.g., Google Ads seasonal reports, LinkedIn Ads reports, CRM email and automation marketing reports, and social media seasonal reports
- Closely collaborating with the different functionalities of the marketing, sales, and business intelligence teams, e.g., market researchers, business intelligence teams, regional marketers, managing directors, head office marketing teams, regional, national, and internal sales
- Leading to optimizing LinkedIn InMail’s sales campaigns foster personal branding for the sales team
- Delivered 3X growth in email campaign stats (CTOR and open rate)
- Ran a Google search ad campaign for neich B2B products to achieve 8.26 % CTR
- Led a LinkedIn brand awareness campaign for India, Australia, the Middle East, and the Far East
- Developed lead generation activity from LinkedIn ads and collaborated with the business intelligence team to support sales activity.
Digital Marketing Freelancer
Bee Brando
Bangalore, Karnataka
01.2021 - Current
- Crafting tailored digital marketing strategies to meet client objectives and drive online growth
- Leveraging various digital channels, including social media, PPC advertising, & email marketing, to maximize reach and engagement
- Conducting thorough audience research and analysis to target the right demographics and optimize campaign performance
- Creating basic marketing content, graphics, and ad copies to enhance brand visibility and generate leads
- Basic skills that were used to foster the Bee Brando objective
- Educating and Consulting on Digital Marketing Modules: Social Media Marketing, LinkedIn Marketing, and LinkedIn Ads
- Facebook Ads / Meta ads, SEO Content Writing, Email Marketing, and SM Portfolio Building
Content Creator/Social Media Manager
YouTube
Bangalore, Karnataka
11.2021 - 04.2023
- Applying practical approaches to foster content creation and deliver objective-based results for social media platforms
- Vlogging: 70 YouTube videos have been executed.
- Analytical monitoring and decision-making on the new trend.
- Consulting on digital marketing activities for hotel service providers.
- Basic video editing
Senior Digital Marketing Specialist
Cloudnine
09.2024 - 09.2025
- Develop & execute customer acquisition & re-marketing strategy for Cloudnine using channels such as meta, Google &desirable digital means.
- Plan & project costs, traffic & conversions for the channels per monthly, quarterly & annual new registration targets.
Working closely with business teams to ensure successful business delivery. - Continuously strive to optimize the landing page & user funnel with the help of the technology & product team.
Visualizing & building required analytics dashboards & insights. - Owning the consumer journey from impression to final conversion for targeted channels.
- Experimenting with new platform features & optimization methods with clear success or failure metrics.
- Using analytics & reporting tools to identify marketing opportunities & track and optimize campaigns while keeping CAC in check.
- Collaborating with the brand/design team to optimize & experiment creative to improve campaign performance.
- Collaborating with a third-party organization for setting up tracking & optimizing landing pages for new & existing
campaigns
Digital Marketing Intern
Digital Academy 360
Bangalore, Karnataka
11.2021 - 07.2022
- Assisted in developing and executing digital marketing campaigns across various platforms to enhance brand visibility and engagement
- Proficient in utilizing social media channels, email marketing, and SEO techniques to drive website traffic
- Supported in analyzing campaign performance metrics and preparing insightful reports to optimize marketing strategies
- Collaborated with cross-functional teams to brainstorm creative ideas and contribute to the overall marketing objectives
- Committed to continuous learning and professional development to stay abreast of the latest digital marketing trends and best practices.
Engineer
Mitsubishi Electric Elevators & Escalators
Bangalore, Karnataka
05.2019 - 11.2020
- I basically worked as an engineer, where I closely worked with the IE, QA, QC, and PPC teams to implement and develop the processes.
Education
BTech - Engineering
08.2022
SMM | SEM/PPC | SEO | EM - Digital Marketing
07.2017
Digital Marketing & Analytics
Associate of Science - PCMC
07.2013
School -
Websites
Certification
PGD Certified in Digital marketing | Google Search & Display ads | AI in Digital marketing | Fundamentals of digital marketing google certificate | Semrush Social Media Toolkit Exam | Awards Certificate of Appreciation by Mitsubishi | Certificate of Achievement by Youtube
Timeline
Senior Digital Marketing Specialist - Cloudnine
09.2024 - 09.2025
Digital Marketer - CEJN
07.2022 - Current
Content Creator/Social Media Manager - YouTube
11.2021 - 04.2023
Digital Marketing Intern - Digital Academy 360
11.2021 - 07.2022
Digital Marketing Freelancer - Bee Brando
01.2021 - Current
Engineer - Mitsubishi Electric Elevators & Escalators
05.2019 - 11.2020
Visvesvaraya Technological University - BTech, Engineering
Digital Academy 360 - SMM | SEM/PPC | SEO | EM, Digital Marketing
Sarvodaya Pre-University College - Associate of Science, PCMC
Kendriya Vidyalaya - School,