Keerthi Sri V

•Content & Website Management: Authoring webpages, and published high-quality digital content using Content Management Systems (multiple global web domains) and for other platforms.
•Web Design: Designed web pages and components for e-commerce with HTML & CSS.
•Website Performance Optimization (WPO): Skilled in optimizing website speed and performance using techniques such as image optimization, lazy loading, caching strategies, minification, and reducing server response time to enhance user experience and SEO rankings.
•Testing: Led and performed UAT (validating all page elements) A/B tests ensuring cross-browser compatibility and responsive design for website launches.
•Collaboration: Teamed with backend teams to integrate new features and received feedback.
•Project Leadership: Managed multiple ad hoc projects for e-commerce websites.
•Stakeholder Coordination: Collaborated with global marketing teams, website stakeholders, and agencies to develop custom landing pages and review web traffic metrics.
•Content Localization: Coordinated content translations and addressed alignment issues & deploy website content across various markets based on English master content.
•Content Review: Ensured content accuracy, relevance, and adherence to standards.
•Performance Analysis: Reviewed Analytics test results, shared insights to improve customer experience, and helped shape digital plans.
•Internal Audits: Conducted Jira ticket audits and generated insights using Power BI.
•Documentation & Training: Produced and documented content on Confluence and engaged in training programs for skill enhancement.

Project 1

• Web Development: Built web pages using components and templates adhering to WC3 standards.
• Content Management: Collaborated with the content team and translators for multilingual content.
• Quality Assurance: Ensured content was free from grammatical errors.
• Localization: Worked with the Digital Marketing Team to create country-specific pages.
• SEO Optimization: Reviewed and optimized content using SEO strategies (keyword research, meta content, inbound links).
• Content Maintenance: Regularly checked for broken links and content expiration.
• Translation Coordination: Created translation jobs and followed up with the localization team.

Project 2

• Web Design: Collaborated with CMG and agency teams to enhance user engagement.
• UI Development: Created custom UI components for B2B applications, improving interactivity.
• Reusable Components: Developed and maintained reusable UI components and libraries.
• Responsive Design: Applied responsive design principles for optimal cross-device user experiences.
• Integration: Worked with back-end developers to ensure seamless integration with server-side logic.

• Content Management: Performed monthly content refresh on CMS websites.
• SEO Optimization: Analyzed keywords, optimized title/meta-tags, and built keyword links.
• Support: Provided administrative and operational support to Digital Marketing, Content Writers, Translators, and Campaign Creators.
• Performance Optimization: Optimized image and video sizes for faster page load times.
• Product Updates: Updated product details in Product Catalog tool.
• Website Monitoring: Configured alerts in Pingdom to monitor website performance and coordinated with teams during site downtimes.
• Training: Trained new joiners and digital marketing team members on CMS functionalities.
• Jira Administration: Managed project workflows and collaborated with teams to resolve issues.