KEERTMALA

Responsibilities:

• Designed and implemented automated email campaigns using Email Studio.
• Developed complex SQL queries for segmentation and data extensions.
• Built Journey Builder campaigns to automate multi-channel communications.
• Implemented AMPscript and SSJS for dynamic content personalization.
• Collaborated with marketing teams to optimize campaign performance and reporting.
• Conducted A/B testing and performance analysis to improve engagement rates.

Key Achievements:

• Successfully deployed 50+ automated email campaigns, increasing customer engagement by 25%.
• Built optimized Journey Builder campaigns, reducing manual campaign effort by 30%.
• Enhanced email personalization with AMPscript & SSJS, increasing click-through rates by 15%.
• Recognized for delivering campaigns on time with high quality through collaboration with marketing

Responsibilities:

• Leading multi-channel marketing automation, integrating email, SMS, and WhatsApp to deliver personalized experiences for customers.
• Configured Engagement Scoring and Send Time Optimization, ensuring campaigns reach the right audience at the optimal time for better results.
• Developed Cloud Pages for personalized, responsive landing pages that enhance customer engagement.
• Ensured real-time data synchronization between CRM and SFMC for accurate and up-to-date segmentation.
• Implemented GDPR & CCPA-compliant data retention policies to ensure data security and legal compliance.

Key Achievements:

• Increased customer engagement by 25% and boosted conversions by 15% through the design and implementation of a multi-channel marketing automation strategy integrating email, SMS, and WhatsApp.
• Improved email open rates by 20% using Engagement Scoring and Send Time Optimization.
• Achieved full GDPR and CCPA compliance, passing all internal data privacy audits.
• Raised marketing ROI by 25% through cross-functional collaboration and data-driven strategy alignment.

Responsibilities:

• Designed and executed Journey Builder campaigns with dynamic content, leading to better customer engagement and higher conversions.
• Developed automated workflows in Automation Studio, streamlining campaign triggers and enhancing efficiency.
• Conducted A/B testing to optimize email campaigns, improving open rates, engagement, and conversion rates.
• Created complex SQL queries for advanced audience segmentation and accurate reporting.
• Contributed to establishing marketing automation best practices, constantly optimizing campaigns for maximum performance.

Key Achievements:

• Enhanced campaign conversions by 30% by developing personalized, responsive CloudPages landing pages.
• Increased targeting accuracy by 18% through real-time CRM–SFMC data synchronization.
• Uplifted conversions by 12% via A/B testing initiatives and optimized campaign engagement by 10%.
• Improved campaign performance by 20% through advanced audience segmentation using optimized SQL queries.