KEHA SAGAR
Brand Development Professional
Summary
I indulge in the art of 'Crafting brands' & ‘Narrating brand stories'
I like to follow 3Ps - People, Purpose and Profit (In that order)
Details & Emotions Matter!
Aesthetics Always
As they say ‘Brand is not a material sell but confidant Partnership'
Overview
7
7
years of professional experience
1
1
Language
Work History
Assistant Brand Manager
Hindustan Unilever
1 2022 - Current
- Core area of work are focused Brand development
- The brand development roles involves 6Ps - Product Design Thinking - Concept Ideation, Innovation of the New formulations, Crafting the packaging that represents respective brand world followed by SKU harmonization
- Execution of the New Launches/line extensions/ Improvements basis qualitative and quantitative research/data Production and Media - Ideation, Crafting and bringing alive communications that are true representations of the brand world both existing that are adaptive to changing market landscape, media consumption habits Promotional Tools Development - Creation and deployment-able accessories to target various consumer funnels
- This ranges from awareness to commerical and consideration ( Driving Persuasion ) People Understanding - Deep diving into consumer understanding of the product, consumption, behavior, hobbits to create a holistic approach from driving brand penetration, SOV ( Both SPONT and TOMA ) to capture high market shares Processing Data - for real time executional actions through strategies that drive both - mover advantage and competition market share
- This allows for a 360 degree outlook to create seamless amalgamation of market and the consumer Process creation - Having a married outlook to technology both on media front for consumers of back end for plant automation to target fast product deliveries and managing the dynamic market nature
Assistant Brand Manager
Hygienic Research Institute Pvt. Ltd.
01.2021 - 01.2022
- Research Compilation on Hairology New Product development both for technical retail and Soft commerce
- Planned, implemented and tracked sales and marketing strategies to promote brand products
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Developed, Launched and strategized webstore ( Direct to consumer store ) for expanding omnichannel prospects
- Monitored online advertising and social media campaigns to assess success of different strategies
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
- Regular operations over Digital strategy both performance marketing and GDNs
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Brand Management ( Sr.Executive )
Lotus Herbals Private Ltd
01.2019 - 01.2021
- New Product Research & Development Product Differentiation Framework Product Portfolio Management Product launch Campaign Strategy & Management Marketing research Brand & Product Promotion Awareness Campaigns Tracking Market advantages Established a New Brand under the Parent company Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation Achieved profitability goals by developing and implementing all commercial activities
Product Marketing Intern
L'Oreal Cosmetics
01.2018 - 01.2019
- Product strategy & Market Trend analysis
Digital Marketing Intern
Blossom Kochhar Beauty Products Private
01.2017 - 01.2018
- Communication strategy and network building learnings
Education
PG-Certification -
Indian Institute of Management Bangalore
01.2019 - 04.2020
PGDM – Marketing -
University of London
01.2018 - 04.2019
Bachelor of Arts: Economics - undefined
Miranda House
01.2015 - 04.2018
Senior School - undefined
Delhi Public School
01.2014 - 04.2015
Skills
New Product Development
Packaging Creative Direction
Competitor Analysis
Product Chemistry
Media Crafting
Consumer Insight
6Ps
Business Analysis
Extracurricular Activities
Former Student Union Vice President Miranda House Former 2016 Awarded with Best Speaker- Shashi Tharoor Talk Awarded with Miss DPS National Badminton (2013) Awarded with first position- District
Timeline
Assistant Brand Manager
Hygienic Research Institute Pvt. Ltd.
01.2021 - 01.2022
Brand Management ( Sr.Executive )
Lotus Herbals Private Ltd
01.2019 - 01.2021
PG-Certification -
Indian Institute of Management Bangalore
01.2019 - 04.2020
Product Marketing Intern
L'Oreal Cosmetics
01.2018 - 01.2019
PGDM – Marketing -
University of London
01.2018 - 04.2019
Digital Marketing Intern
Blossom Kochhar Beauty Products Private
01.2017 - 01.2018
Bachelor of Arts: Economics - undefined
Miranda House
01.2015 - 04.2018
Senior School - undefined
Delhi Public School
01.2014 - 04.2015
Assistant Brand Manager
Hindustan Unilever
1 2022 - Current