KEITH FERNANDES
Digital Marketing
Mumbai,MAHARASHTRA
Summary
I am a qualified as a Post Graduate in Public Relations & Advertising Digital, with 6.3 years of Online PR & Social Media – Digital and Influencer Marketing experience within the industry. I believe in continuous improvement and have a consultancy mindset when working with all of my clients, focusing predominantly on service delivery and customer satisfaction. Job Objective To work in an organization where I can nurture & exploit my talents so as to enhance the organization’s image and be a vital asset to it. Soft Skills Interpersonal & Presentation skills Ability to apply a academic knowledge to real life situations Motivation Result oriented Meeting deadlines Flexibility to perform various tasks.
Overview
10
10
years of professional experience
Work History
Infosys
Godrej Group
- ISB ( Indian School of Business).
Vedanta
Latest One
•Times Network, Premier Futsal, Andra Pradesh Tourism
- Buddiez (ZOOM TV) #BuddiesSeason3.
N. A. Shah Associates LLP
- SVF Entertainemnt.
- Naya Raipur Development Authority.
- TransUnion CIBIL.
- Titian Wikipedia Page updating.
- BFIL - Bharat Financial Inclusion Limited crisis Management.
- Audi – Digital PR & Influencer collaboration.
- Skoda – Digital PR & Influencer Collaboration.
- 5Paisa – Digital PR & Influencer collaboration (YouTube Campaign.
Soch Foods LLP – Munchilicious – Social Media Management
•Ramky Foundation – Social Media & Digital PR
- Independently garnered Coverage and visibility for brand by collaborating with Entertainment Influencer and identifying Micro-Influencer to generate content and enhance brand recognition in India.
- Overcame the challenges of bringing visibility of the brand in PAN India (As this was Kolkata based).
- Collaborated with celebrities in the Bollywood industry to further amplify the brand in the country.
- This campaign was nominated for several awards Max – Wall of Kindness -.
- Tied-up with relevant influencer/micro-Influencer to converse about the brand on the initiative of the brand on different Social platforms.
- Ensured Twitter trending PAN India Linode –.
- Collaborated with influencer/micro-Influencer/YouTubers to spread brand awareness and amplify its presence in the country.
- Godrej –.
- Collaborated with Influencer/bloggers for new product launches and events Kapiva –.
- Invited and collaborated with Influencers/micro-influencer in the fitness/health industry to spread the Initiative of the brand.
Building media/Influencer relationship
Radiance Realty
- As this brand is demo-graphically niche, the challenge and hassle for garnering coverage/blogpost were garnered to develop a good reputation of the spokesperson Key Responsibilities:.
- Online media coverage analysis, Enhancing industry and competition knowledge.
- Creating and garnering brand awareness by tying up with relevant influencer and bloggers to amplify.
- Assisting in preparation of quarter plans.
- Assisting in preparation of quarterly/monthly reviews.
Senior Account Executive
VFS Global
03.2015 - Current
- Art Line.
- Goa Tourism.
Adfactors PR Pvt. Ltd
12.2014 - 03.2015
- Carried out day-day-day duties accurately and efficiently.
- Resolved problems, improved operations and provided exceptional service.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Assisted in garnering new business and retention of current clients by providing overall client satisfaction
- Single handedly took care of Influencer Marketing and Online PR projects, delivering best results
Education
Post graduate diploma - Advertising & Public Relations
Somaiya Institute of Management Studies & Research
BA - English Literature
Kelkar College
Higher Secondary Certificate - undefined
Kelkar College
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St. John the Baptist High School
Skills
Detail-oriented
Timeline
Senior Account Executive
VFS Global
03.2015 - Current
Adfactors PR Pvt. Ltd
12.2014 - 03.2015
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St. John the Baptist High School
Higher Secondary Certificate - undefined
Kelkar College
BA - English Literature
Kelkar College
Post graduate diploma - Advertising & Public Relations
Somaiya Institute of Management Studies & Research
Building media/Influencer relationship
Radiance Realty
Soch Foods LLP – Munchilicious – Social Media Management
•Ramky Foundation – Social Media & Digital PR
N. A. Shah Associates LLP
Vedanta
Latest One
•Times Network, Premier Futsal, Andra Pradesh Tourism
Infosys
Godrej Group
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