Keith Smith

• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
• Implemented marketing strategies to increase brand awareness and attract new customers.
• Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
• Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
• Trained and developed team members to build human capital.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
• Created a successful company that started with zero customer in 2020 to a company in 2024 with 6200 customers and on target to acheive 3.7 million in anticpated revenues.

• Supervise two locations to enforce high-quality standards of operation.
• Consolidated two operations in Central Alabama
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Implemented systems and procedures to increase sales.

• Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
• Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
• Produced four reports per week to analyze job performance against team goals.
• Served as a mentor to emerging leaders, sharing knowledge and expertise while fostering an environment of continuous learning and growth.
• Grew the Action revenues from 12.5 million to 16.5 million.
• Helped Trugreen/Scott's develop their mosquito offerings.
• Monitored staff performance by actively engaging in and observing day-to-day activities.
• Visited sites periodically to view service levels and adherence to global service standards.
• Attended weekly meetings to discuss and optimize strategies.
• Promoted a safety-first culture within the region, implementing best practices that reduced workplace incidents significantly.
• Lead all other divisions of the company with a NPS of 75 and safety rating of .08.

• Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
• Facilitated regular leadership meetings to discuss progress on strategic goals, identify opportunities for improvement, and address challenges proactively.
• Developed high-performing teams through effective hiring, training, and performance management strategies.
• Negotiated key partnerships with vendors, suppliers, and other stakeholders for improved collaboration and resource allocation.
• Grew revenues from 4.9 million to 12.5 million until the business was sold in 2014.
• Spearheaded strategic planning initiatives for long-term growth and profitability.

Sold and marketed domestically produced wild harvested American sourced caviar to buyers in New York and Chicago.

• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
• Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.

• Supervised four locations to enforce high-quality standards of operation.
• Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.
• Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.
• Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
• Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
• Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.

• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Maintained friendly and professional customer interactions.
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
• Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
• Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.