Kellie Hanna

Digital content writer, strategist and certified professional resume writer for three different brands over nearly five years.

10/21 – Present, Content Strategist, MyPerfectResume

https://www.myperfectresume.com/authors/kellie

Conduct keyword research and analyze web page traffic trends to identify content gaps.
Manage content team workflow and meetings.
Write and continuously optimize content to improve SERP rankings and conversions, averaging 20 web pages per week.
Track record of creating consistently high-ranking web pages that convert and generate revenue.
Collaborate with social media, design, email marketing, product and PR teams to evangelize brand.
7/20 – 10/21, Senior Writer and Content Strategist Resume Now
Elevated Resume Now from one of the lowest-performing of BOLD’s brands to one of the top three (of 32) brands in the company through continuous SEO improvements and new content creation.
Grew subscription rate for resume builder from 979 to 35,710 in one year.
Increased revenue 49% year over year.
3/20 – 7/20, Content Writer, Resume Now, MyPerfectResume and LiveCareer
Wrote career-focused feature stories for MyPerfectResume and LiveCareer.
Wrote in-depth articles for one of LiveCareer’s former feature sections, Women@Work.
10/19 -2/20, Temporary Writer, Resume Now
Revitalized lagging brand by honing voice, identifying audience needs, and writing informative copy.
Wrote original copy for 18 web pages two months ahead of project deadline.
Wrote pilots and created templates for career category and job title guides.

• Wrote features, articles, news stories, how-to pieces, a regular column and social media content covering the events industry, hospitality and travel for web and print magazine. Averaged 20 pieces per month.
  Edited 15+ stories per month from vendors, freelancers and other in-house editors and writers.
  Mentored and trained junior writers and social media associates.
  Redesigned and relaunched company website in collaboration with website manager.
• Collaborated with writers, designers and other editors to deliver content of highest quality.
• Researched topics to create accurate and engaging content.
• Adhered to Associated Press and internal style guidelines, educating staff on standards.
• Utilized SEO techniques to optimize content for search engine rankings.
• Posted and promoted articles on social media platforms to engage target audience.
• Provided concise and constructive editorial feedback to writers to improve article and story writing.
• Pitched content strategies and managed asset acquisition.
• Devised attention-grabbing headlines and summaries to increase clicks and engagement.
• Drove accuracy of content through careful proofreading and fact-checking.
• Mentored junior writers, fostering professional development and skill enhancement.
• Established strong relationships with freelancers, expanding the pool of available talent for various projects.
• Managed multiple projects concurrently, maintaining strict deadlines and high-quality output.

• Managed the strategic development of web properties across channels for Intuit Market.
• Spearheaded user experience initiatives in partnership with vendors and internal teams.
• Managed A/B and qualitative testing schedules and processes; tracked, analyzed, and reported on outcomes.
• Developed and updated tracking spreadsheets for process monitoring and reporting.
• Analyzed problematic areas to provide recommendations and solutions.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Collaborated with teams to define, strategize, and implement marketing and web strategies.

• Managed creation and updates of international web pages and landing pages for domestic and international campaigns, averaging 15 pages per week.
• Wrote and edited copy for landing and web pages, email campaigns and videos.
• Collaborated with SEO agency to ensure all web content met SEO best practices.
• Oversaw the overhaul of DocuSign’s online trust center.
• Increased website traffic by optimizing content for search engines and implementing targeted marketing campaigns.
• Streamlined website performance with regular audits, identifying areas for improvement and implementing necessary changes.
• Collaborated with cross-functional teams to develop cohesive digital marketing plans, ensuring consistency in messaging and strategy execution.
• Developed persuasive copywriting for various marketing materials, supporting brand recognition and driving consumer interest in products or services offered.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Improved website visibility through development and implementation of SEO strategies.
• Maximized lead generation through the implementation of effective landing pages and call-to-action buttons.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed website data using Google Analytics, providing actionable insights to improve overall site performance and conversions.

• Educated stakeholders in digital marketing best practices and recommended web page improvements.
• Proactively performed usability tests, analyzed metrics and reported results.
• Authored web pages in Adobe Experience Manager (AEM).
• Established and documented content best practices, AEM and web page component guidelines, web update request process, user guides, and AEM authoring guidelines.
• Implemented web analytics tools to track key performance indicators, informing data-driven decision-making processes.
• Conducted comprehensive usability testing to identify areas for improvement, resulting in a more intuitive user interface.
• Optimized on-page elements for improved search rankings, increasing organic traffic from major search engines.
• Conducted regular website audits to identify and fix broken links, outdated content, and other issues affecting user experience.
• Coded website using HTML and CSS.
• Implemented content management resource tutorials to train cross-functional teams in web content creation and analysis.
• Researched and proposed new solutions to make website more user-friendly.

• Managed redesign and content redevelopment for Equinix.com; completed in three months.
• Wrote brand and marketing copy and ensured correct localization of all content across site.
• Won Equinix Brand Excellence award.
• Created content templates for 50+ pages.
• Prioritized projects and developed cadence for page updates and creation of new assets.
• Wrote brand guidelines and created and managed a global content calendar.
• Managed editorial calendar to ensure timely publication of articles, blog posts, and social media updates.
• Collaborated with cross-functional teams for content creation, ensuring brand consistency across all platforms.
• Developed comprehensive style guides and templates to streamline content production processes.
• Increased conversions with compelling web copy that effectively communicated product benefits and features.
• Conducted regular site audits to identify areas for improvement and implement necessary changes for optimal performance.
• Managed freelance writers and designers, assigning tasks to ensure consistent output quality while meeting deadlines consistently.
• Coordinated with PR teams on press releases distribution to maximize online visibility for company news and announcements successfully.
• Monitored competitor websites closely for identifying potential opportunities or discovering gaps in current content offerings strategically.
• Approved, reviewed and edited content flowing to website.
• Conducted regular content audits to identify gaps and redundancies of content.
• Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.

• Created and maintained Web style guide.
• Created and maintained Web editorial calendar.
• Developed multi-channel content creation process that reduced duplicate work on legal and product marketing teams, streamlined content review cycles, ensured consistent brand messaging across SanDisk's online presences, reduced content development time by 50%, streamlined workflows and enhanced collaboration between teams and reduced vendor costs by over $15 K in 9 months.
• Developed and launched professional video solutions web page.
• Managed creation of SSD solutions pages; developed content for 3 new SSD pages and rebuilt all category pages.
• Managed product and campaigns promotions on SanDisk.com.
• Managed content creation and development processes for successful rollout of enterprise website.
• Extended SEO performance through continuous content improvements and collaboration with SEO marketing agency.
• Drove creation of consumer mobile solutions page.
• Analyzed website analytics data to determine the effectiveness of different types of content in driving traffic and achieving business goals.
• Directed content of website by gathering information and integrating data from other departments.
• Optimized web pages for improved conversion rates through A/B testing, effective CTAs, and persuasive messaging techniques.
• Increased conversions with compelling web copy that effectively communicated product benefits and features.
• Wrote online surveys and performed A/B testing for web and mobile sites.
• Wrote emails for targeted marketing campaigns.

• Maintained content for IBM ILOG BRMs, ILOG Optimization and Supply chain Applications; IBM ILOG Visualization and ILOG Tivoli brands.
• Collaborated with content creators for timely publication of engaging articles, videos, and graphics.
• Streamlined content management process to improve efficiency and reduce production time.
• Managed multiple projects simultaneously, ensuring on-time delivery without sacrificing quality or functionality.
• Reduced bounce rate by optimizing page load times and improving overall site speed.
• Monitored web page performance across brands, reported findings and suggested strategic improvements to upper management weekly.
• Managed collateral.
• Performed post-production assessment of content, including: copy editing and proofreading; offer placement; design consistency; and page layout.
• Identified product and resource offerings that increased traffic and conversions.
• Coordinated with social media team to promote content effectively and drive referral traffic back to the website.
• Facilitated communication between stakeholders during all stages of project development for smooth collaboration.
• Participated in ongoing professional development opportunities to stay current on the latest web technologies and best practices.
• Continuously assessed user feedback through surveys, focus groups, or usability studies in order to make iterative improvements to the website experience.
• Authored progress reports on user adoption of produced content for internal leadership and external stakeholders.
• Maintained cohesive branding across web-based and app-based properties to foster brand recognition.
• Researched and proposed new solutions to make website more user-friendly.
• Tested websites at different design and production stages to assess conformance with designs.
• Implemented strategies to increase web site traffic.