Kendra Lowe
Greensburg
Summary
Licensing Manager and consumer products professional with 15+ years of experience in apparel and lifestyle licensing, merchandising, and brand management. Proven success managing global licensing portfolios, soft goods categories (apparel, accessories, footwear), and external licensee partners to drive revenue growth and brand equity. Expertise in product development, assortment planning, royalty management, contract negotiation, and go-to-market strategy. Strong ability to translate consumer insights, cultural trends, and brand strategy into commercially successful licensed product programs.
Overview
22
22
years of professional experience
Work History
Licensing Manager
Jewel Branding & Licensing, Inc.
Greensburg, IN
11.2021 - Current
- Manage global licensing portfolio across apparel, footwear, accessories, and lifestyle categories, driving category growth and brand alignment.
- Lead licensee management, including onboarding, performance reviews, and ongoing business optimization.
- Facilitate product development lifecycle (concept through production), including approvals, compliance, and brand standards.
- Analyze market trends, consumer insights, and competitive landscape to inform assortment and distribution strategies.
- Partner with cross-functional teams (design, legal, finance) on contract execution, approvals, and licensing compliance.
- Manage multiple licensing programs simultaneously, ensuring on-time delivery, product quality, and commercial performance.
- Reviewed existing licensing contracts, identifying areas for improvement and renegotiation opportunities.
- Ensured timely payments from licensees by monitoring compliance with contractual obligations and following up on outstanding invoices.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Licensing Account Manager
ACCO Brands
Kettering, OH
05.2011 - 06.2015
- Managed and expanded licensed product lines across consumer goods categories, including home, back-to-school, and lifestyle products.
- Managed client relationships to ensure satisfaction and retention.
- Developed strategic account plans to drive revenue growth and market share.
- Drove 70%+ new business growth through strategic partner development and category expansion.
- Led contract negotiations, renewals, and licensing agreements, optimizing royalty structures and partner performance.
- Managed Licensing Account Coordinator who oversaw product approvals, development timelines, and hand-off to production.
- Conducted business reviews and performance analysis (sell-through, revenue, trends) to identify growth opportunities.
- Improved operational workflows for product approvals, sampling, and compliance, increasing efficiency across licensing programs.
Marketing & Licensing Manager
VTech Electronics N.A.
Arlington Heights, IL
01.2004 - 05.2010
- Managed global licensing partnerships and portfolio strategy, contributing to $58M+ revenue growth while ensuring compliance with contractual obligations and brand guidelines.
- Led licensing negotiations, compliance, and royalty forecasting, ensuring alignment with business objectives.
- Oversaw product development and approvals across licensed product lines, ensuring brand consistency and quality.
- Developed and executed e-commerce and merchandising strategies, including assortment planning and promotions.
- Delivered award-winning licensed product programs, driving sell-through and brand engagement.
- Conducted quarterly business reviews and performance reporting, identifying risks and opportunities for growth.
Education
Bachelor of Science - Agricultural Economics
Purdue University
West Lafayette, IndianaSkills
- Category Strategy & Assortment Planning
- Product Development (Concept to Commercialization)
- Licensee & Partner Management
- Global Licensing & Subagent Networks
- Contract Negotiation (Royalties, Guarantees, Territories)
- Royalty Reporting, Forecasting & Financial Planning
- Trend Analysis, Consumer Insights & Competitive Analysis
- Brand Management & Creative Stewardship
- Cross-Functional Collaboration (Design, Marketing, Legal, Finance)
- Go-to-Market Execution & Portfolio Growth
- Web portals and software-HIVE Project Management, Google, Microsoft Office, Mailchimp
- Customer service
- Problem-solving
- Operations management
Accomplishments
- Grew licensed business by 70%+ YoY through strategic partner expansion and category development at ACCO Brands.
- Contributed to $58M+ in licensed revenue growth by expanding global partnerships and optimizing portfolio performance at VTech.
- Managed global licensing programs across apparel, footwear, accessories, and home, coordinating domestic manufacturers and international subagents.
- Led end-to-end product development (concept → approvals → production) across multiple categories, ensuring brand compliance and on-time delivery.
- Improved operational workflows for product approvals and sampling, increasing speed to market and partner efficiency.
- Conducted business reviews and performance analysis (sell-through, forecasting, trends) to inform assortment, pricing, and distribution strategies.
ADDITIONAL EXPERIENCE
- Interim Student Services Coordinator, Wingate University, NC-2021
- Administrative Assistant, Marketing Support, The Villages, FL-2019–2021
- Sales Administrator, Meridian Title Corporation, IN-2017–2019
- Sales & Marketing Coordinator, Keter Environmental Services, IN- 2016–2017
Timeline
Licensing Manager
Jewel Branding & Licensing, Inc.
11.2021 - Current
Licensing Account Manager
ACCO Brands
05.2011 - 06.2015
Marketing & Licensing Manager
VTech Electronics N.A.
01.2004 - 05.2010
Bachelor of Science - Agricultural Economics
Purdue University