Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Interests
Generic
KENNET RAJAN K J

KENNET RAJAN K J

YouTube Marketing Manager
CHENNAI,TAMIL NADU

Summary

Experienced Digital Marketer offering almost 4.5 year background planning, developing, managing and implementing digital marketing strategies in YouTube Marketing. In-depth knowledge of SEO, YouTube Analytics, and Google Analytics paired with deep familiarity of digital marketing channels. Also, Proficient in Google Ads, Facebook Ads, CRM tools, Social Media Tools and Excel.

Overview

5
5
years of professional experience
6
6
years of post-secondary education
3
3
Certificates
2
2
Languages

Work History

YouTube Marketing Manager

KodeKloud
Singapore
04.2022 - Current
  • Owning the entire YouTube strategy and its implementation on KodeKloud YouTube channel to achieve sustained growth in views and subscribers.
  • Managing content creators, editors, and overall production of videos that'll go on the channel.
  • Extracted and interpreted data patterns to translate findings into actionable outcomes from YouTube Analytics.
  • Incorporated analytics tag management systems such as Rebrandly and LinkTree.

Digital Marketing Executive

Simplilearn
Banglore, KA
04.2018 - 04.2022
  • Responsible for managing Simplilearn YouTube channel and creating brand awareness through YouTube ads.
  • Planning and executing various strategies to improve YouTube views and subscribers which led to 300% YoY growth in subscribers.
  • Creating new video contents for the YouTube channel every week and maintain SEO score more than 95% for all videos.
  • Preparing YouTube media calendar & also generate organic leads through YT Community, Stories and Shorts.
  • Utilized YouTube Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.

Social Media Marketing Intern

Skillingly
Chennai, TN
03.2017 - 05.2017
  • Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms mainly on Instagram, Facebook and LinkedIn.
  • Assisted with capturing and analyzing social media metrics.
  • Designed and presented social media campaign ideas which resulted in good growth on channel by 10% month over month.

Education

PGDM - Marketing and Business

Indus Business School
Bengaluru, KA
05.2016 - 04.2018

B. Tech - Electronics and Communications

Karunya University
Coimbatore
04.2012 - 04.2016

Skills

    Strategic planning

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Accomplishments

  • Achieved 300% Year-Over-Year growth in YouTube Subscribers at Simplilearn. Also, played a major role in getting 2 million subscribers for Simplilearn YouTube channel
  • Supervised team of 6 Research Analysts to create new video contents.
  • Automating tasks by introducing ClickUp for Project Management at KodeKloud

Certification

Google Ads Certification

Timeline

YouTube Marketing Manager

KodeKloud
04.2022 - Current

Digital Marketing Executive

Simplilearn
04.2018 - 04.2022

Social Media Marketing Intern

Skillingly
03.2017 - 05.2017

PGDM - Marketing and Business

Indus Business School
05.2016 - 04.2018

B. Tech - Electronics and Communications

Karunya University
04.2012 - 04.2016

Interests

Magic

Music

Soccer

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KENNET RAJAN K JYouTube Marketing Manager