Kennon Dlima

• Managed and optimized paid media campaigns across platforms like Google Ads, Facebook Ads Manager, Taboola, Outbrain, Revcontent, and Reddit. Daily ad spends ranged from $2,000 to $15,000.
• Worked with developers to build reporting dashboards, analytics tools, landing pages, and automation systems for better performance tracking.
• Created and executed data-driven ad strategies to bring in high-quality traffic, boost conversion rates, and maximize ROAS.
• Successfully hit goals (CPC, CPL, ROAS, Actions, Visits) for brands such as Pizza Hut, Norwegian Cruises, MotorTrend, Dermstore, Best Buy, Bed Bath & Beyond, Amazon, Choice Hotels, and more through effective paid media strategies and campaign optimization.
• Ensured that ad creatives, copy, and landing pages followed Conversion Rate Optimization best practices and complied with Google Ads and Meta guidelines to maintain high quality scores.

• Launched, analyzed, and optimized paid media campaigns across platforms like Google Ads, Facebook Ads, and Taboola.
• Worked with search feeds to improve advertising strategies and campaign performance.
• Provided insights on ad setup, keyword research, audience targeting, and bidding strategies.
  

• Ran and improved paid ad campaigns on platforms like Facebook Ads and Taboola
• Managed ads for different industries, including Automotive, Healthcare, Travel, Real Estate, Finance, and E-commerce.
• Consistently met monthly profit goals of $30,000+ by improving bidding, targeting, and conversion rates.
• Trained and guided junior team members on managing and optimizing ad campaigns.

• Conducted A/B tests to identify best strategies for long term business growth, sustainability and to displace methods affecting business profitability.
• Scaled Ads on native platforms to drive traffic to our advertisers.

Compliance - Worked on a ad compliance project for 6 months

• Ensured that our accounts were running in adherence to the policies of various platforms, local authorities and publishers.
• Created a handbook for campaign managers to follow, resulting in a lower ad rejection rate and account blocks.

• Conducted Keyword Research, Wrote Ad copies, Created blog articles & Feed mapping
• Initiated Market Research Studies and Analyzed findings
• Identified inconsistencies with the quality of content on publisher websites.
• Led projects to redesign web pages, landers, diversify strategies and increase revenue.