Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Keru Sharma

Growth and Digital Marketing Specialist
Ghaziabad,Uttar Pradesh

Summary

Passionate about driving business growth through digital marketing, I offer over 6 years of experience in boosting sales, elevating brand visibility, and leveraging digital channels for effective product market penetration. With a focus on managing digital communities in cutting-edge tech domains like Blockchain and web 3.0 for more than 2 years, I have successfully collaborated with internal and external stakeholders, fostering teamwork and problem-solving.

Overview

8
8
years of professional experience

Work History

Community Manager

Rario
02.2022 - Current
  • Drove the strategic development, engagement, and exponential growth of the Rario community
  • Witnessed a remarkable surge of 1818% in Discord membership, escalating from 1.1k to an impressive 20k, and a substantial 750% increase on Telegram, soaring from 2k to 15k members, all achieved under my leadership
  • Established, supervised, and provided guidance to a proficient team of 10 community moderators, ensuring 24x7 coverage to adeptly address the diverse needs, feedback, and concerns of the Rario community
  • Functioned as a vital liaison between the community and the organizational echelons, skillfully crafting a comprehensive content and communication strategy aligning with the company's vision
  • Facilitated a seamless flow of insights from valued community members to the CxO team.

Social Media Manager

Rario
02.2022 - Current
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.

Customer Relationship Management

Rario
02.2022 - Current
  • Navigated dynamic roles inherent in an early-stage startup, including a pivotal role in Customer Relationship Management (CRM)
  • Demonstrated adaptability, flexibility, and a rapid grasp of novel and innovative ideas
  • Leveraged tools such as Clevertap, Sendgrid, and Gupshup to establish and maintain a transparent and consistent communication conduit via email, WhatsApp, and SMS
  • Implemented inventive content strategies to engage and reignite interest among inactive users.

Performance / Influencer Marketing

Rario
02.2022 - Current
  • Strategically engaged an external agency to oversee performance marketing, encompassing Google and Facebook ads, for Rario
  • Orchestrated the recruitment and management of top-tier influencers, strategically aligning our brand with its target audience
  • This initiative propelled us beyond our marketing target for new user acquisition, surpassing the goal with a notable achievement of 109k users against the set target of 90k.

Social Media, Website Design, & Digital Campaign

Newgen Software Technologies
06.2017 - 02.2022
  • Worked as a digital marketing expert to run global marketing campaigns on all digital channels
  • Managed and created strategies for PPC campaigns on Rollworks, Google ads, LinkedIn ads, Facebook ads, Leadfeeder, etc
  • Managed business outreach campaigns to increase brand recognition and recall among our target audience
  • Prepared budget estimates, and managed content and creatives for campaigns
  • Run eMail marketing campaigns, LinkedIn campaigns, event promotions, etc, using a variety of tools such as HubSpot, ZoomInfo, DiscoverOrg, etc
  • Manage all components of tracking and marketing assets to ensure accuracy
  • Help identify and evaluate new technologies, channels, platforms, and trends in the growth marketing space
  • Handle reporting and analytics across channels and platforms
  • Create, update, and manage the corporate website using WordPress and Hubspot CMS
  • Perform SEO (search engine optimization) on-page, off-page (link building), and with the help of tools and agency
  • Manage SEM (search engine marketing) and content optimization for SEO
  • Tools used Ahrefs, Semrush, Similarweb, etc
  • Keywords analysis, keyword research, reporting and analysis, and account audit
  • Manage Google Analytics, Keyword Planner, Google Search Console, Google Merchant Centre & Google Editor
  • Run and manage all the social media accounts (LinkedIn, Facebook, and Instagram)

Marketing Research Analyst (Internship)

Axis Rooms
02.2016 - 07.2016
  • Understanding the factors that affect the hotel revenue management systems and the revenue management practices followed by the hotels in the Delhi region
  • Analyzing the hotel market space i.e., the hotel industry in different areas of Delhi and comprehend the nature of revenue management practices and its application in the hotel industry in Delhi/NCR region
  • Also, help create brand awareness and strategy for AxisRooms and its product catalogue and help sell their software solutions.

Education

PGDM (MBA) - Marketing and IT -

FORE School of Management
New Delhi, Delhi

B.Tech - Electronic and Communication Engineering -

B.Tech
Noida, Uttar Pradesh

High School - Science -

Delhi Public School Ghaziabad
Ghaziabad, Uttar Pradesh

Skills

  • Content Creation
  • Social Media Management
  • Google Analytics
  • Digital Marketing
  • Community Management
  • Performance Marketing
  • Content Management Systems
  • Discord
  • Telegram
  • Customer Relationship Management
  • HubSpot
  • CleverTap

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Community Manager

Rario
02.2022 - Current

Social Media Manager

Rario
02.2022 - Current

Customer Relationship Management

Rario
02.2022 - Current

Performance / Influencer Marketing

Rario
02.2022 - Current

Social Media, Website Design, & Digital Campaign

Newgen Software Technologies
06.2017 - 02.2022

Marketing Research Analyst (Internship)

Axis Rooms
02.2016 - 07.2016

PGDM (MBA) - Marketing and IT -

FORE School of Management

B.Tech - Electronic and Communication Engineering -

B.Tech

High School - Science -

Delhi Public School Ghaziabad

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Keru SharmaGrowth and Digital Marketing Specialist