Kesari Saisree
Hyderabad
Summary
Senior Performance Marketing Specialist with over 8 years of experience, including 6.7 years managing large-scale, multi-channel campaigns across Paid Search and Paid Social platforms. Proven track record of handling budgets exceeding $100M, driving measurable ROI improvements, and leading cross-functional teams across EMEA, APAC, and North America. Strong expertise in stakeholder management, campaign strategy, and scaling global performance marketing initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Digital Marketer (Account Manager - Paid Media)
Cybage Software
04.2022 - Current
- Led end-to-end execution and optimization of multi-channel paid media campaigns across Meta, Snapchat, Pinterest, LinkedIn, and TikTok for global markets (EMEA, APAC, NA)
- Managed advertising budgets exceeding $100M, driving efficient spend allocation and consistent performance improvements
- Improved campaign performance through data-driven optimizations, achieving: 15-25% increase in ROAS, 20-35% reduction in CPA, 20-30% YoY growth in campaign scale and conversions
- Led and mentored a team of 8+ members across regions, ensuring high-quality delivery, process adherence, and performance consistency
- Acted as primary client contact, driving performance reviews, strategic discussions, and growth planning initiatives
- Delivered detailed weekly, bi-weekly, and monthly reports with actionable insights and forward-looking recommendations
- Conducted post-campaign analysis (PCA) for large-scale activations (Black Friday, Ramadan), identifying key performance drivers and scaling opportunities
- Contributed to media planning and forecasting discussions, supporting budget allocation and campaign strategy development
- Utilized tools such as RTB House, Criteo, AppsFlyer, TikTok Ads Manager, and Adobe Analytics for performance tracking and attribution
- Ensured strict quality assurance and governance across campaign execution and reporting processes
Google Ads Consultant
Regalix
10.2019 - 04.2022
- Managed and optimized Google Ads campaigns (Search, Display, YouTube, Shopping) for US-based clients across multiple industries
- Developed and executed performance-driven strategies aligned with advertiser goals, improving campaign efficiency and ROI
- Achieved measurable improvements in account performance, including: 15-25% increase in CTR and conversion rates, 20-30% improvement in cost efficiency (CPA/CPC)
- Partnered closely with clients to provide strategic recommendations, performance insights, and upsell opportunities
- Consistently exceeded quarterly targets and delivered strong business impact
- Recognized as Outstanding Performer (Q4 2020 & Q1 2021)
- Received multiple client appreciations for driving performance improvements
Senior Process Executive
Tech Mahindra
09.2017 - 09.2019
- Provided technical troubleshooting and customer support across systems and network configurations
- Documented and implemented SOPs to improve operational efficiency and consistency
- Trained and onboarded new hires, ensuring smooth transition into live processes
Education
BBA -
Anish College of Commerce
HyderabadSkills
- Performance Marketing
- Global Campaign Management
- Budget Ownership
- Campaign Strategy
- Client Management
- Stakeholder Management
- Team Leadership
- Mentoring
- Data Analysis
- Reporting
- Insights
- Conversion Optimizations
- Performance Scaling
Certification
- Google Search Ads Certification
- Google Display Ads Certification
- LinkedIn Marketing Fundamentals
- Snapchat Ads Manager Certification
- Display & Video 360
- AI-Powered Performance ads certification
Platforms And Tools
- Google Ads
- Meta Ads
- LinkedIn Ads
- Snapchat Ads
- TikTok Ads
- RTB House
- Criteo
- AppsFlyer
- Adobe Analytics
- Campaign Management (Client Owned)
Timeline
Senior Digital Marketer (Account Manager - Paid Media)
Cybage Software
04.2022 - Current
Google Ads Consultant
Regalix
10.2019 - 04.2022
Senior Process Executive
Tech Mahindra
09.2017 - 09.2019
BBA -
Anish College of Commerce