Keshav Bindra

· Developed and executed comprehensive digital marketing strategies with monthly budgets exceeding 3cr+ on paid performance platforms viz. Meta, Google, Twitter, Quora and Linkedin

· Hands on experience in running both paid app and web campaigns optimizing for upper and lower funnel metric goals. Scaled FB account by 50% in 2 months with 20% better CPI & 10% better CAC

· Scaled campaigns to 4x budgets, with continuous A/B testing and data analysis to optimize creatives, landing pages and lead forms with different audience buckets, leading to a 15% improvement in conversion rates & CTRs leading to 25% lower CAC for diagnostics and aligner business

· Used both MMP and analytics tools viz. Clevertap, Appsflyer, GA, Zapier etc. to analyze performance better, understand & transfer data between platforms to deliver personalized communication to users

• Involved in direct sales and on spot closing of the company's K12 application in the B2C segment.
• Analyzing performance reports of the team using Lead Squared CRM and suggesting the inclusion of new filter in the CRM to increase the conversion ratios of closing a client.

· Being a part of the Client Success Team entailed regular client communication and strategizing with the internal Performance Team, to improve and scale the ongoing campaigns on FB and Google

· Worked on BFSI, Gaming, Real Estate, Food Delivery and E-com clients with monthly media spends exceeding 2cr+ on Facebook & Google while providing both a managed service and consultancy using a SAAS in-house proprietary tool to bring in cost efficiency and scalability to their current setup

· Heading a team of 4 people involving people from different internal teams, viz. execution, performance and reporting to meet the client expectations and bring in innovation for the running accounts

• Hands on experience in managing performance & branding campaigns for clients across various verticals viz. OTT, BFSI and E-commerce and managing social media spends exceeding 1.5 cr monthly
• Involved in strategizing and executing acquisition and retention campaigns for clients while maintaining key KPIs and costs intact.
• Certified Facebook Media Buying & Planning Professional with experience in handling performance campaigns on other social media platforms like Snapchat, Tiktok and Twitter too for expansion