Keshav Kumar
Bangalore
Summary
Results-driven Digital Marketing and Web Strategy Professional with extensive experience in Digital Marketing, Web Analytics, SEO, and Digital Transformation. Delivered impactful data-driven strategies that enhanced online presence and achieved key business objectives across diverse sectors. Leveraged expertise in Adobe Analytics, Google Analytics, and Power BI to create actionable insights, optimise customer experiences, and drive ROI-focused campaigns.
Overview
9
9
years of professional experience
Work History
Senior Leads Analyst - Analytics Technology
Infosys Limited
03.2023 - Current
- Led the creation and submission of multiple RFPs (Request for Proposals) for SEO, Digital Marketing, Web Analytics, Generative AI, and Agentic AI initiatives, collaborating with cross-functional teams to develop solution strategies, project scope, resource plans, and implementation roadmaps.
- Partnered with business stakeholders and technical teams to define requirements, prepare technical documentation, and develop proposal responses aligned with client objectives and digital transformation goals.
- Developed SEO strategies aligned with evolving search technologies, including Search Generative Experience (SGE), AI-powered search, and Generative Engine Optimization (GEO), to enhance brand visibility across traditional and AI-driven search platforms.
- Implemented and recommended GEO (Generative Engine Optimization) best practices, optimizing content structures, entity relationships, schema markup, and AI-readable content formats to improve discoverability in AI-powered search experiences.
- Researched, evaluated, and proposed Agentic AI solutions for marketing automation, content generation, workflow orchestration, customer engagement, and operational efficiency improvements.
- Contributed to Agentic AI use-case development, solution design, and proof-of-concept initiatives, identifying opportunities to automate complex business processes using autonomous AI agents and intelligent workflows.
- Collaborated with SEO, Content, Analytics, and AI teams to develop integrated strategies combining SEO, GEO, web analytics, personalization, and AI-powered customer experiences.
- Created executive presentations and business cases outlining clear business value and implementation strategies for SEO, analytics, GenAI, and Agentic AI programmes.
- Supported pre-sales and consulting engagements through market research, competitor analysis, and digital maturity assessments, enhancing proposal responses and client recommendations.
Deputy Digital Marketing Manager
HDFC Life Insurance
08.2021 - 03.2023
- Optimised website performance, personalisation, and testing initiatives using Adobe Target, enhancing digital experiences and increasing conversion rates.
- Configured, administered, and optimized Adobe Target campaigns, partnering with analytics, development, and business teams to ensure successful execution and performance measurement.
- Identified funnel optimisation opportunities with stakeholders, delivering data-driven recommendations that enhanced customer experience.
- Executed performance marketing strategies across paid, organic, and owned media channels, driving lead generation and maximising ROI for customer acquisition.
- Planned and implemented comprehensive SEO strategies, including technical SEO, on-page optimization, content optimization, keyword research, schema implementation, and link-building initiatives.
- Monitored website performance, search visibility, competitor activities, and emerging SEO trends to improve rankings, traffic, and conversions.
- Leveraged Adobe Analytics, Google Analytics, and Power BI dashboards to track KPIs, analyze customer behavior, generate insights, and support strategic decision-making.
- Managed analytics implementation, tagging frameworks, tracking governance, data validation, and troubleshooting to ensure data accuracy and integrity across digital platforms.
- Delivered executive-level reports, performance dashboards, and actionable recommendations to leadership teams, driving continuous optimization and business growth.
- Collaborated with marketing, development, UX, and content teams to align digital initiatives with business objectives and customer experience goals.
- Managed vendor relationships, procurement activities, contract renewals, invoice processing, and coordination with finance teams to ensure smooth operational execution.
- Continuously evaluated emerging technologies, AI-driven solutions, Adobe Experience Cloud capabilities, and industry best practices to drive innovation and digital transformation initiatives.
- Received award for Increasing the Efficiency and ROI of Advertising spends and ensuing Quality Leads - JAS 2022
SEO Manager
TP Global Creations Pvt Ltd
12.2020 - 08.2021
- Developed and implemented targeted search engine optimization (SEO) strategies to enhance online visibility.
- Worked towards organic search optimisation and maximisation of return on investment (ROI) through strategic initiatives.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
- Review technical SEO issues and recommend fixes.
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
- Defined requirements, tasks, and resources for SEO strategy to align with business objectives.
- Identify key SEO KPIs and buyer persona to better target identified audiences.
- Stay up to date with the latest SEO and digital marketing latest trends and best practices.
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and development.
- Communication to clients, team, and management on strategy/project development, timelines, and results.
- Keep abreast of SEO and integrated marketing trends.
Sr. SEO Executive
Bitla Software Pvt Limited (Group Company: MakeMyTrip Limited)
06.2019 - 08.2020
- Planned, implemented, and updated SEO for webpages, while overseeing PPC campaigns to drive targeted traffic.
- Improve the organic traffic and conversion for the website.
- Implement effective tracking of all the web elements using GTM and other such tools.
- Executed digital campaigns across marketing channels, implementing strategies for effective B2B online promotions.
- Perform A/B test in the website and landing pages; and plan for effective lead generation advertising campaigns.
- Configured the marketing automation platform to streamline campaign management.
- Enable data driven marketing through marketing analytics; and track and record the KPI metrics.
- Managed online presence for TicketSimply, enhancing brand visibility and user engagement.
Sr. SEO Executive
Honeycomb Creative Support Pvt Ltd
Bangalore
05.2018 - 05.2019
- Increased revenue by qualified Lead Generation via SEO and blog content promotion.
- Analysed online competitors and developed strategic plans to foster sustained business growth.
- Executed digital marketing activities including Facebook promotions, email campaigns, and SMS campaigns to enhance brand visibility.
- Analysed & executed the advertising campaigns such Google AdWords campaigns, Facebook Advertising campaigns.
- Tracked organic and paid business listings of services.
- Generated leads & Increased business visibility in the Online space for the Training Service of the company in both B2B and B2C markets.
- Effective implementation of marketing automation tools for lead generation and nurturing the qualified leads.
- Implemented Drip Marketing with structured scenarios and automation.
- Achieved business targets via planning & strategizing the goals.
- Designed Marketing and Online resource solutions by assessing to various business requirements & goals.
- Price negotiation with the vendors for digital services & managing complete vendor portfolio.
- Campaign management and media planning for Applicant Tracking System (ATS) product of the company.
- Designed marketing presentations, banners, EDMs, and videos to support organisation of job fairs and HR events across India.
- Interfacing with B2C customers for online feedback, Increase relationship & online reputation of the organization.
- Promoted Information Security Training & Services for audiences across US Market.
- Managed operations in Bangalore
- Winner of Achiever’s Avenue Contest (Highest number of Leads Generated).
- Best Performing Employee Award – October 2018.
- Best Performing Employee Award – October 2018.
SEO Executive
Bitla Software Pvt Limited (Group Company: MakeMyTrip Limited)
07.2017 - 05.2018
- Implemented On-Page and Off-Page SEO strategies for prospective and existing client, ensuring extensive client engagement.
- Monitored primary and top keywords to optimise SERP results and improve search rankings.
- Researched website and promotional activities, including blog promotion and product landing pages, to enhance online visibility.
- Generated highest number of leads across under Search Engine Optimisation activity for TicketSimply.
- Generated new business leads from large and medium companies through targeted B2B SEO promotion.
- Looking after Search Engine Marketing (SEM) activities for clients using Google AdWords.
- Increased SEM website traffic for TicketSimply using an optimized budget.
- Successfully implemented promotional activities for TicketSimply that resulted in business growth.
- Coordinated closely with web designer & developer to ensure timely update and delivery of websites and digital assets.
- Tracking competition activities, and outgrow them in terms of SEO and Social Media.
- Promoted social handles and managed online business listings.
Education
B.E. -
Gopalan College of Engineering and Management
Bangalore01-2015
PUC -
CBSE, Kendriya Vidyalaya
Bangalore01-2011
Skills
- Digital marketing operations
- Digital marketing strategies
- Data-driven marketing initiatives
- Analytics and reporting
- Adobe Analytics management
- Personalisation and optimisation
- Marketing technology implementation
- Market research and analysis
- Cross-functional collaboration
- Customer engagement management
- Vendor management
- Team leadership and development
- Generative AI solutions
- Performance reporting and insights
Languages
English
Proficient
C2
Hindi
Proficient
C2
Gujarat
Upper Intermediate
B2
Professional Enhancements
- Google Ads (AdWords) Certified Professional – Successfully completed the Google Ads Certification Program from Google.
- Certified in Generative AI (GenAI) and Agentic AI, with expertise in AI-powered workflows, prompt engineering, automation, and intelligent agent frameworks.
- Google Digital Sales Certified Professional.
- Certified in Mobile Site Optimization and YouTube Essentials through Google’s Digital Marketing Certification Program.
Timeline
Senior Leads Analyst - Analytics Technology
Infosys Limited
03.2023 - Current
Deputy Digital Marketing Manager
HDFC Life Insurance
08.2021 - 03.2023
SEO Manager
TP Global Creations Pvt Ltd
12.2020 - 08.2021
Sr. SEO Executive
Bitla Software Pvt Limited (Group Company: MakeMyTrip Limited)
06.2019 - 08.2020
Sr. SEO Executive
Honeycomb Creative Support Pvt Ltd
05.2018 - 05.2019
SEO Executive
Bitla Software Pvt Limited (Group Company: MakeMyTrip Limited)
07.2017 - 05.2018
B.E. -
Gopalan College of Engineering and Management
PUC -
CBSE, Kendriya Vidyalaya