KESHAV S. KARVE
Co - Production, Content Sales, Media Sales - Linear & Digital
Summary
EXECUTIVE SUMMERY
A dedicated Media professional with 25 years of experience in India & the Middle East with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. A Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
23
23
years of professional experience
Work History
Head: Business Affairs
Zee Plus - Zee Entertainment Enterprises Ltd
Mumbai
02.2023 - Current
- Seeking International Joint Ventures for Co – Productions projects
- Liaison with Broadcasters / Production houses for Adaptations and Format sales
- Meeting relevant Ministries for extending partnerships in exploring various options promoting ‘India’ stories for Global audiences
- Distribution of existing content to ‘Broadcasters’ across geographies for the two successful projects - 'Spice Trails: LATAM' https://vimeo.com/606372430/5db2ddcfe8?share=copy & 'Lions: Now or Never'https://vimeo.com/826133397/6b3d3ccc74?share=copy
- Acquiring content through different financial models.
Head: India International Business
Zee Entertainment Enterprises Ltd
Mumbai
04.2019 - 01.2023
- Responsible for growing the India International Business for linear channels & Digital business with P&L responsibilities. Strategizing on identifying growth opportunities for the Business to continue the growth trajectory.
- Developing alternate revenue stream through Content syndication
National Sales Head
Zee Entertainment Enterprises Ltd
Mumbai
01.2011 - 03.2019
- Conceptualize, implement & manage the Television Business (Air Time Sales), Activations, Media Sales Representation Business to achieve a targeted budget of USD 10 million for the year
- Led a team of 18 people to develop campaigns and sales strategies for linear channels from India Clients for International territories like US, Europe, MENAP, APAC & Africa
- Expanded business relationships with corporate, retail and government clients and departments to establish ZEEL as a preferred partner by giving customized solutions for international markets
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Introduced new streams of generating revenue which added additional 7% of the division’s growth
Head of Sales
Real Media FZ LLC / Zee Middle East FZ LLC.
Dubai
11.2005 - 12.2010
- Was responsible for Revenue generation on the Arabic movie channel – Zee Aflam
- Was the integral part of the core team who launched - Zee Aflam’
- Managing the pricing and margin to ensure strong bottom-line
- Managing clients of various nationalities & meeting their expectation in conjunction with the respective Business team
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Met with clients, delivering presentations, and educating on product and Brand Solutions ideas to convert clients from No 1 Arabic movie channel to Zee Aflam
- Grew the business consistently with a CAGR of 110% over 3 years and client base by 300%
Area Manager Sales - Sony Entertainment Television
Integrated Advertising Services Fz LLC.
Dubai
06.2003 - 10.2005
- To drive revenue advertising revenue for a leading Asian Entertainment channel – Sony Television
- Worked closely with the senior leadership team (SET – India) in support of performance objectives
- Managed inventory, developed and implements pricing strategy and played a key role in mentoring the Account Executives in business development efforts
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Capitalized on new sales and business opportunities when developing partnerships with other companies, successfully increasing sales volume 120%.
Senior Manager - Ad Sales
Zee Telefilms Limited
Mumbai
04.2000 - 05.2003
- Responsible for generating revenues on the Alpha (Marathi, Gujarati, Bangla & Punjabi) cluster channels
- In Charge of agency & direct client business.
- Generated revenue from corporate, retail clients
- Generated 50% from New Business Development
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
Education
MMM -
Principle L. N. Welingkar Institute Of Management Studies, Mumbai University
B. A - Economics
R. Ruia College of Science & Economics, Mumbai University
Google Certification: Fundamentals of Digital Marketing - undefined
Skills
Sales and marketing
Territories Covered
Middle East
UK
Interest
Reading,
Sports
Travel
Cooking
Theatre
Timeline
Head: Business Affairs
Zee Plus - Zee Entertainment Enterprises Ltd
02.2023 - Current
Head: India International Business
Zee Entertainment Enterprises Ltd
04.2019 - 01.2023
National Sales Head
Zee Entertainment Enterprises Ltd
01.2011 - 03.2019
Head of Sales
Real Media FZ LLC / Zee Middle East FZ LLC.
11.2005 - 12.2010
Area Manager Sales - Sony Entertainment Television
Integrated Advertising Services Fz LLC.
06.2003 - 10.2005
Senior Manager - Ad Sales
Zee Telefilms Limited
04.2000 - 05.2003
MMM -
Principle L. N. Welingkar Institute Of Management Studies, Mumbai University
B. A - Economics
R. Ruia College of Science & Economics, Mumbai University
Google Certification: Fundamentals of Digital Marketing - undefined
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