Keshoo Sharma

• Developed and implemented communication strategies aligned with business objectives.
• Crafted clear and concise messaging for internal and external stakeholders.
• Managed media marketing inquiries, ensuring finesse and alignment with brand messaging.
• Oversaw strategic submission strategy, resulting in increased visibility and recognition.
• Mentored junior resources in producing compelling content for internal platforms, corporate website, and social media channels.
• Collaborated closely with senior leadership to support key business initiatives.
• Played a pivotal role in crisis management communication and public notice requirements.
• Crafted Press Releases on Corporate Announcements, Product or Service Launch Mailers, EXL’s strategic alliances and business partnerships
• Drafting Announcement Mailers for Content for Marketing Campaigns, online E-mail Campaigns, Employee Surveys etc. in collaboration with the Marketing function
• Led all corporate PR and engagement exercises and promotional campaigns
• Designed a well-thought-out content and optimum outreach strategy and a comprehensive marketing and social media plan for each BU
• Researched and analysed content strategies and strengths of our competitors; packaging and presenting the information in an easy-to-read copy
• Close performance monitoring of content and channels, reporting on content KPIs and highlighting growth opportunities

• Determined readiness of written pieces, made changes, and approved final versions for publication.
• Advised on best practices regarding multimedia integration within digital articles for enhanced user experience.
• Managed team of writers and junior editors to deliver accurate and engaging content.
• Edited and reviewed content for grammar, spelling and punctuation.
• Developed editorial guidelines and style guides to maintain consistency across all published materials.
• Partnered with marketing teams to develop engaging promotional content for brand campaigns.
• Performed market analysis, competitor research, and target audience insights to develop a comprehensive content strategy for the e-commerce platform.
• Collaborated with category managers, business leads, SEO and SMO specialists to align content strategy with creative direction, key messaging construct, and create a robust content pipeline.
• Managed communication channels on Naaptol's products, hot deals, and promotional offers, driving inbound website traffic.

• Collaborated with parents to monitor students'' progress, providing updates on achievements and areas for improvement.
• Mentored and coached students with focus on developing independence and self-confidence.
• Developed individualized learning plans for each student, addressing their specific needs and goals in language proficiency.
• Adapted lesson content based on ongoing evaluations of student progress, ensuring continuous growth in language proficiency levels over time.
• Analyzed client feedback to adjust coaching sessions accordingly.
• Facilitated group coaching sessions and provided individual coaching support.
• Spearheaded off-season training programs focusing on skill development while maintaining physical conditioning levels.
• Tutored students to develop deeper comprehension of English course materials and better understanding of assignments to improve academic success.

• Ensured content accuracy, relevance, and learner-friendliness by copyediting training modules, academic guides, SOPs, quiz questions, and assessments.
• Collaborated with Business Teams, Sales, and Bidding Teams to effectively copyedit RFP responses.
• Developed Survey Questionnaires and Feedback forms to optimize learner experience.
• Conducted research and analysis of learning needs to design targeted Refresher Training Programs or retraining initiatives for specific learner groups.

Key job responsibilities:

• Managed content and marketing strategy for both established and emerging markets, ensuring alignment with organizational goals and market trends.
• Managing Communications Strategy for the entire South Asian Region
• Conducted competitive research and analysis of trends, market size, demand and regulatory guidelines in the International Education Sector to gather valuable insights for strategic decision-making.
• Managed ad copies, press releases and marketing mailers targeted at students, counselors, and investors across various communication mediums.
• Copyedited application materials such as Statement of Purpose, Admissions Essays, Resumes, and Letters of Reference for undergraduate and postgraduate applicants, ensuring accuracy and clarity.