Ketaki Joshi

• Responsible for developing and implementing retail marketing strategies across 350 key stores
• Anchor the development and implementation of marketing strategy for de-growing stores, in collaboration with regional sales teams
• Be the retail marketing POC for all store launches and re-development

• Develop and implement marketing campaigns from launch to scale-up for Swiggy's key new initiatives- Swiggy Daily and Swiggy + IRCTC
• Responsible for awareness + traffic generation for Swiggy's key partnerships with national brands of restaurants
• Collaborate with cross-functional teams to ensure consistent branding across all touchpoints and communications channels and seamless last mile execution of all marketing initiatives
• Analyze campaign performance data to adjust tactics and maximize ROI.

• Managed end-to-end campaign roll-out for Swiggy's food delivery business, by collaborating with and supervising a team of copy writers, art directors, video editors, graphic designers and production houses
• Trained and mentored a junior to manage day-to-day operations for seamless and timely delivery of all marketing communications assets
• Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
• Closely worked with the brand management team to craft communication strategy, which the creative team can work on for building campaign assets
• POC and mentor for the creative team for all campaigns

• Worked in the communication strategy function which includes planning, conceptualizing and executing mainline/ATL campaigns for brand Fastrack
• Anchored the revamp of brand imagery across all offline channels (Exclusive outlets, multi branded stores and large format stores)- conceptualized, produced and rolled out the new set of imagery
• Responsible for end-to-end production of all marketing communications assets- Video and static
• Worked closely with all the channels, product teams and external parties (Media, creative, research agencies) to develop brand communication which is in sync with the brand personality and hence, accelerates brand equity and business growth

Brands: Tanishq and Taneira

• Leading campaigns from inception to execution, and ensuring the creative output is in sync with the communication strategy of the brand
• Lead the production and roll-out of two big campaigns (Production budget ~5 Cr) and mid sized campaigns. Was the SPOC for all Production houses working on the campaigns
• Worked closely with the brand heads of the Tanishq and Taneira for conceptualisation and seamless roll-out
• Mentoring two brand service managers to handle operations, daily functioning and handling small-ticket campaigns of the brand

Extended maternity pause due to COVID

Brand handled: Swiggy

Key campaigns: Swiggy IPL, Swiggy POP, Homely, Swiggy mother brand campaign, Delivery executive campaign

• Spearheaded campaign management from inception, to execution and roll-out. Hand-picked and managed production houses for all big campaigns (production budget- ~3 cr per campaign)
• Single-point contact from the agency side for the client, internal teams as well as external parties and partnered with everyone to ensure optimal creative output
• Adapted a 'Think like a brand manager' approach to better understand the needs of the client and accordingly managed all the teams involved, thereby ensuring high level of client satisfaction
• Ensured proper deadline management as well as smooth functioning of day-to-day operations
• Managed and mentored a team of two client service managers

Brands Handled: Flipkart and Zivame

Key campaigns: Flipkart Big Billion Days (2016, 17), Flipkart Fashion, Flipkart Furniture launch campaign, Big Diwali sale, Flipkart big appliances sale, Zivame re-launch campaign

• Single handedly managed execution and roll out of some of the key campaigns for Flipkart, including Big Billion days
• Collaborated with partner agencies to integrate ideas and execute them across mediums
• Supervised all the operations on print and TV heavy campaigns and ensured smooth roll out without any delays
• On Zivame, donned the creative hat to conceptualize BTL campaign ideas, write radio/TV scripts and even design outdoor layouts
• Was solely responsible for complete execution of the re-launch campaign; worked very closely with client on the inception and execution of the re-launch campaign of Zivame and ensured optimal creative output by partnering with and assisting the creative team. Ensured high levels of client satisfaction on the same

• Successfully handled the key account of the branch- Reliance Retail and ensured strong client satisfaction by proactively pitching concepts and ideas, which led to an increase in the seconds consumed as well as revenue share for Radio Mirchi
• Conceptualized and implemented ideas for clients based on the brand requirement by coordinating with programming and creative teams
• Worked outside the purview of job profile by writing scripts for radio advertisements; which were eventually aired on multiple radio channels
• Identified new opportunities by tracing media and monitoring competition; Converted 7 non-billing regional as well as national clients in a very short span; won more than 50% share in their advertising budgets

• Serviced 40 mid-sized national corporate accounts; Added 15 new hunting accounts to the portfolio
• Increased market share through consultative selling, acquisition & retention strategy and providing Total Telecom Solutions; increased revenue by 34% and mobile data penetration increased by 45%
• Monitored and controlled mobility, data and fixed line churn by coordinating with internal teams to enable complete resolution of service related issues like network outage, tariff migration, billing queries
• Educated the customers about various self-service portals thereby maintaining highest levels of customer satisfaction