Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Ketan  Chaudhari

Ketan Chaudhari

Bangalore

Summary

Dynamic Category Manager with proven success at Zepto, driving P&L growth through innovative vendor development and strategic sourcing. Expert in launching new products and enhancing category performance. Skilled in negotiation and data analytics, fostering collaborative relationships to ensure operational excellence.

Overview

10
10
years of professional experience

Work History

Category Manager

Zepto
Bangalore
03.2024 - Current

Category P&L.

Vendor development for private labeling.

Vendor audits and cost closures.

Production and supply management.

Hedging and sourcing strategies for long-term buying plans.

New production introduction and pan-India launching.

Sourcing & Merchandising.

Bigbasket.com
Bangalore
05.2015 - 03.2024

Sourcing, 3P Management, Planning & Promotion, New Product Development and Launch Pan India.

Launched Straight Powders, Blended Masalas, Culinary Pastes, Hing, and Saffron. Curating and finalizing the recipes for powders, blends, and Hing, to marketing planning, promotion, and offers to bring the PL brand in the top three on the Bigbasket.com platform.

1.5 years.

Integrated cashew nut sourcing by importing from various origins in Africa, buying RCN, and processing with 3P has thus reduced buying costs by more than 13.5% in comparison to the market on a continued basis for over the last 4 years.

Develop and maintain collaborative, effective, and result-oriented relationships with multiple stakeholders across functions.

Farmer sourcing of bulk raw materials and developing collection centers for the region.

-based commodities and getting the same processed at the source location to add back-end support for the category.

Organic Staples: Identifying certified organic growers and processing units for bulk sourcing, 3P repacking, and dispatch coordination with Pan India distribution centers.

Quality: Headed west region as BBPL Staples Quality Manager. In this role, I was responsible for bulk inspections at source locations, quality audits of processors and new 3P facilities, customer complaints for private label staples, and DC audits.

Education

MBA - Agri Business Management

URICM Gandhinagar
Gandhinagar Gujarat
05-2015

Bachelor of Science - Food Technology

K.K. Wagh College of Food Technology
Nashik Maharashtra
03-2013

10+2 - Science

SSGM College
Kopargaon Maharashtra

Some College (No Degree) - Sceince

Shri Sharda English Medium School
Kopargaon Maharashtra

Skills

  • Category management
  • Vendor development
  • Cost analysis
  • Supply chain management
  • Sourcing strategies
  • Product launch
  • Promotional planning
  • Category growth
  • Inventory control
  • Merchandising strategies
  • Data analytics
  • Pricing strategy
  • Demand forecasting
  • Negotiation

Languages

Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Category Manager

Zepto
03.2024 - Current

Sourcing & Merchandising.

Bigbasket.com
05.2015 - 03.2024

MBA - Agri Business Management

URICM Gandhinagar

Bachelor of Science - Food Technology

K.K. Wagh College of Food Technology

10+2 - Science

SSGM College

Some College (No Degree) - Sceince

Shri Sharda English Medium School
Ketan Chaudhari