I am a result oriented integrated Marketing Specialist with 17+ years with a proven record in marketing across sectors like Consumer Durable, Entertainment & Automobiles. A self-starter who is customer focused with high energy level and positive disposition I have the ability to deliver high level of performance through self-motivation, enthusiasm, collaboration and creativity.I have experience in leading marketing & brand strategy with a strong knowledge of Indian consumer & market conditions. I like being extensively involved in building brands. From ideation to go-to-market strategy and their journey beyond, to lead the brand into category leadership. I represent a blend of corporate and creative worlds. Excited by chaos, I’m a strong believer, leader and achiever in developing ideas and execution plans that work for business and the brand, through commercial acumen and customer insights A strategic planner with demonstrated success in delivering consumer experience and revenue growth through expertise in Brand Management, Strategic Retail Management, Integrated Marketing, Trade Marketing and Digital Marketing Strong people, managerial, team building and leadership skills