Ketan Dave
Mumbai
Summary
I am a result oriented integrated Marketing Specialist with 17+ years with a proven record in marketing across sectors like Consumer Durable, Entertainment & Automobiles. A self-starter who is customer focused with high energy level and positive disposition I have the ability to deliver high level of performance through self-motivation, enthusiasm, collaboration and creativity.I have experience in leading marketing & brand strategy with a strong knowledge of Indian consumer & market conditions. I like being extensively involved in building brands. From ideation to go-to-market strategy and their journey beyond, to lead the brand into category leadership. I represent a blend of corporate and creative worlds. Excited by chaos, I’m a strong believer, leader and achiever in developing ideas and execution plans that work for business and the brand, through commercial acumen and customer insights A strategic planner with demonstrated success in delivering consumer experience and revenue growth through expertise in Brand Management, Strategic Retail Management, Integrated Marketing, Trade Marketing and Digital Marketing Strong people, managerial, team building and leadership skills
Overview
19
19
years of professional experience
Work History
DGM & Head Marketing (Brandshops & Modern Trade Biz)
LG Electronics India Pvt. Ltd.
03.2018 - Current
- Brand Management: Develop and deliver integrated brand-focused marketing plan that reinforces the brand promise at each point of customer contact. Ensure proper brand consistency and identity in the market
- Marketing: Develop, manage and implement creatives, effective and successful 360 Degree marketing plan. Identify growth opportunities and plan ROI based marketing to deliver Business results.
- Digital Marketing: Design and drive the company's digital strategy in conjunction with the overall marketing objectives for digital brand visibility, online sales channel, social media campaigns. Identify target audiences and devising digital campaigns that engage, inform and motivate. Develop and lead social media Communications strategy and lead a more creative approach to online Communications. Leverage Influencer marketing to engage meaningfully with the customers. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Marcom - Defining the product MARCOM direction & brand guideline in line with the Global Template. Planning & executing marketing strategies and ensuring it meet the one Brand theory.
- Consumer Promotions: Planning & implementing Consumer promotions initiatives for achievement of Sellout Targets and increasing Premium contribution (The Big India Happiness Festival, Freedom Carnival, 1 Year Free, Insurance Tieup with Fintech Companies like Paytm)
- Content Creation and Development: Content, Creatives and Designs development for various campaigns, Products and Consumer promotions to be used for various Medias like POSM (In store), Outdoor Promotions, Print Media, Digital Promotions (Videos and TV Commercials), Radio.
- Event Based Marketing: Planning & effective implementation of local marketing campaigns around key sellout events. Analyzing various campaigns to identify improvements areas in performance parameters and apply appropriate measures.
- Consumer Activations: Planning ROI (Return on Investment) based Consumer activations. Planning & Implementing Consumer engagement initiatives such as New Product Launch, Airports, Malls, IT parks, Clubs. All India lead for Premium product referral Program & Home Demo activation.
- Retail Management: Define the Moment of Truth (MOT) guidelines and enhance Shopper experience through Instore Fixtures, Sales promoters management, Display Planogram, Visual Merchandising Guide development and implementation.
- New Store Development: Brandshops and Modern Trade New Stores- Layout finalization, space negotiation, premium fixture development and installation, smart zones, etc.
- Business Development: Brandshop Sell Out Drive from 2800 Cr in 2020 to 3600 Cr by 2023 through Robust and Innovative Marketing Campaigns and promising Consumer Promotions. No. of New Brandshops developed 200+.
- Media Planning: Media planning across various ATL mediums including TV, Print, OOH, Radio & Digital media with a focus to attain set goals within required budget and quality parameter. Benchmarking and optimizing campaigns with understanding of SOVs, SOEs and GRPs.
- Sell Out Management: Overseeing the tertiary sales through the team of promoters and concerned team to measure the impact of activation and sellout trends. Merchandising agency management.
- Exclusive Store Management: Involved in management and expansion of exclusive Brand shop channel. Design sales promotion activities to enhance walk-ins and shopper’s experience in brand stores. Examining Planogram & MOT management and ensuring ROI for BS trade partners.
- Regional Marketing Management: Marketing calendar planning for all branches in the region in close consultation with Regional Manager & Corporate Marketing. Sustaining the dealer relationships to enhance retailer satisfaction index and plan dealer engagement forums like events, launches & meets. Acted as a Brand Custodian in region to ensure adherence & implementation of brand guidelines, ROI direction & sales impact.
Zonal Marketing Head - West
Dish TV India Ltd (Essel Group)
12.2015 - 03.2018
- Strategic Marketing Leadership: Defined and implemented innovative product marketing collaterals, creative initiatives, and publicity programs, driving brand visibility and market penetration. Planned and executed ATL & BTL activities across diverse mediums such as print, radio, digital, outdoor, and cinema, tailored to regional nuances in West Zone - Maharashtra, Gujarat & Goa, ensuring strategic alignment and effective utilization of budgets.
- Brand Visibility and Market Penetration: Ensured optimum brand visibility and market share capture through retail visibility initiatives, including POS, in-shop & on-shop branding, and customized opportunities, spanning across 15,000 Retail and Consumer Electronics Stores. Spearheaded retail visibility strategies encompassing POS, in-shop & out-shop branding, and tailored branding opportunities, enhancing brand presence and customer engagement.
- Event Management and Promotion: Organized diverse events and promotional campaigns, supporting branches in sponsorships, road shows, and exhibitions, fostering brand engagement and customer relations. Executed impactful rural marketing campaigns, including local Melas, Haat activities, Nukkad events, and road shows, amplifying brand reach and resonance.
- Strategic Partnerships and Collaborations: Fostered institutional tie-ups and cross-promotions, leveraging collaborative opportunities to expand brand presence and reach new audiences. Established permanent/semi-permanent/strategic sites for tactical campaigns, enhancing brand visibility and campaign effectiveness.
Marketing Manager – West
Samsung India Electronics Pvt Ltd (West)
07.2011 - 08.2015
- Led trade engagement activities and Trade Marketing Strategy development to achieve defined business objectives.
- Oversaw efficient management of Trade Marketing investments and vendor relationships for signage and merchandising.
- Drove volumes and brand visibility through precision targeting of audiences and execution of promotions.
- Contributed to successful new product launches and POS development initiatives.
- Designed impactful corporate communication campaigns to enhance brand awareness in traditional sales channels.
Senior Executive–Trade Marketing (Rest of Maharashtra & Goa)
Whirlpool of India
Pune
03.2010 - 06.2011
Senior Officer – PANIndia Marketing
Kinetic Motor Co. Ltd.
Pune
12.2006 - 02.2010
Education
Strategic Management Program -
Symbiosis Business School
Pune01.2020
Corporate Communications & Integrated Marketing -
NarseeMonjee Institute of Management Studies
01.2019
Digital Marketing -
Web Trainings Academy
Hyderabad01.2018
PGDBM - Marketing Management
Pune University
Pune01.2007
Digital Marketing Techniques for Lead generation & Sales -
Aptron Training Institute
DelhiSkills
- Marketing Management
- Advertising
- Retail Branding
- Trade Marketing
- Digital Marketing
- Brand awareness
- Brand Management
- Strategic Planning
- Channel Exclusive Marketing campaigns
- Media Planning
- Media Buying
- Product Marketing
- Product Launches
- Event management
- Strategic Alliances
- Differentiated sell out programs
- Events
- Exhibitions
- Sponsorships
Languages
- English
- Hindi
Personal Information
Date of Birth: 07/10/84
Timeline
DGM & Head Marketing (Brandshops & Modern Trade Biz)
LG Electronics India Pvt. Ltd.
03.2018 - Current
Zonal Marketing Head - West
Dish TV India Ltd (Essel Group)
12.2015 - 03.2018
Marketing Manager – West
Samsung India Electronics Pvt Ltd (West)
07.2011 - 08.2015
Senior Executive–Trade Marketing (Rest of Maharashtra & Goa)
Whirlpool of India
03.2010 - 06.2011
Senior Officer – PANIndia Marketing
Kinetic Motor Co. Ltd.
12.2006 - 02.2010
Strategic Management Program -
Symbiosis Business School
Corporate Communications & Integrated Marketing -
NarseeMonjee Institute of Management Studies
Digital Marketing -
Web Trainings Academy
PGDBM - Marketing Management
Pune University
Digital Marketing Techniques for Lead generation & Sales -
Aptron Training Institute
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