Ketan Patil
Pune,MH
Summary
Result-oriented professional with over 18 years of successful career experience in sales & marketing, channel management, and team management. Commended for performance in diverse roles throughout career. Successfully developed new brand stores named Sony Exclusive and Sony Centre, accelerating sales in the region. Highly skilled in building solutions and managing bids and relationships throughout the sales cycle. Excellent communication, presentation, and written skills. Exceptional ability to collaborate with and motivate multiple groups, consistently exceeding expectations. Successfully steered business operations for profit centers, achieving pre-planned sales and revenue targets. Expanded business reach and created new sales opportunities by surpassing targets. Consultative sales style, strong negotiation skills, exceptional problem-solving abilities, and keen aptitude for assessing client needs.
Overview
19
19
years of professional experience
2005
2005
years of post-secondary education
3
3
Languages
Work History
Senior Vice President of Sales
Solvy Tech Solutions
09.2017 - Current
- Identifying business growth opportunities across India in Modern Trade, Building network/ channel/ new client acquisition strategies and tap growth opportunities to achieve National targets
- Managing channel sales and tap them through zonal Heads, Area Sales Managers and dedicating relationship managers
- Driving relationships with key Distributors, Retail chains, and drive primary as well Tertiary Business
- Monitoring lead generation and ZSM, ASM and RM sales productivity metrics to drive a high-performance sales culture across the zone
- Scanning zonal market and its competitive offerings on a periodic basis; reporting on emerging trends and business opportunities to the head office
- Engaging with channel partners & developing a touch point management system for faster customer connectivity
- Conducting engagement programs and sales trainings to develop channel partners
- Received Constant Performance Award for business development in Maharashtra, Goa with 2 promotions in year
- Steered Business Development in Mumbai LFR Network in Kohinoor and Snehanjali, Usha etc
- Developed and implemented relationship strategies to maximize chances of profitably securing strategically important new business
- Identified niche markets in these product insurance business, mobile insurance, future services that provided the company with a competitive advantage and improved profitability
- Generated new business deals through large format electronic stores Pan India
State Head
Stovekraft Pvt. Ltd.
10.2016 - 09.2017
- Steered business development in Rest of Maharashtra region for Kitchen Appliances business with a team of 9 Area Managers across Maharashtra and 6 Service Team to achieve the desired sales targets
- Formulated and implemented marketing strategies and promotions to increase market penetration and drove revenue and profitability by maximizing sales
- Developed and deployed quarterly & annual plans, programs & policies for company Area Managers; formulated sales objectives such as budgets preparation, forecasting of sales targets, assigning targets and so on
- Conducted market research with market mapping activity and established new distribution channel in the region
- Planned pre and post marketing & promotional activities and branding strategies selected for the brand to keep brand in front of the target customers in Rest of Maharashtra (except Mumbai Thane) Region
- Awarded with Best Branch for attaining growth on Feb'17
- Presented accurate sales forecasts for newly launched products; defined financial budget and targets for new sales projects on the basis of past trends
- Contributed in target setting and achievement of sales volumes (primary and secondary), collections, and profitability and cost objectives for the branch
Area Sales Manager
Sony India Pvt. Ltd.
05.2008 - 07.2016
- Spearheaded a team of 8 Sales Executives, 3 Distributors, Direct Dealers and Brand Store Network across Mumbai and Thane district
- Generated an annual turnover of INR 60 Crore in distribution network in Vidharbha Region
- Planned, organized and conducted pre and post launch marketing activities for building brand awareness and increasing the market share
- Conducted market research for gauging competitor's activities and marketing trends for planning sales promotion activities
- Analyzed sales trends in assigned territories and planned targets for team members
- Tracked and tapped potential sales opportunities including distribution strategies, reseller agreements and product segmentation and so on
- Gathered market & customer information and provided feedback on buying trends
- Identified, developed and trained distributors, cultivated healthy relationships with them and communicated new trade schemes and product promotion offers
- Received MD Award for excellent sales performance and business development of Vidharbha Region at Nagpur in 2013 & Mumbai in 2015
- Employee of the Quarter Award in FY 2014-15 for achieving the highest growth (50%) in Mumbai territory
- Achieved sales target for Consumer Audio Video business through effective market mapping, lead generation, robust channel sales and quality servicing of existing customers
Assistant Sales Manager
Mirc Electronics Ltd.
11.2006 - 04.2008
Business Development Trainee
Kitchen Appliances Ltd.
02.2006 - 11.2006
Education
Masters - Marketing Management
Suryadatta Institute of Management
06-2005
BE - Electrical
G.H. Raisoni College of Engineering
Nagpur, MaharashtraSkills
Sales Strategy Development
Personal Information
Date of Birth: 05/21/80
Executive Profile
A result-oriented professional offering over 18 years of a successful career with diverse roles distinguished by commended performance in Sales & Marketing, Channel Management and Team Management., Key role in P & L Management for the region., Developed new brand store named Sony Exclusive and Sony Centre which accelerated the sales of the region., Highly skilled in building solutions, managing bids & relationships through the entire sales cycle leveraging excellent communication, presentation and written skills., Exceptional in collaborating with & motivating multiple groups for completing tasks & exceeding expectations., Steered business operations for profit center with a view to realize pre-planned sales and revenue targets; formulated profit center budget for operational / business development activities., Drove business and ensured sustained growth, focused on achieving / surpassing sales targets; expanded business reach and created new sales / leads opportunities., Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving skills, and a keen client needs assessment aptitude.
Badminton ,Travel
I am junior national badminton player and have passion for travel
Timeline
Senior Vice President of Sales
Solvy Tech Solutions
09.2017 - Current
State Head
Stovekraft Pvt. Ltd.
10.2016 - 09.2017
Area Sales Manager
Sony India Pvt. Ltd.
05.2008 - 07.2016
Assistant Sales Manager
Mirc Electronics Ltd.
11.2006 - 04.2008
Business Development Trainee
Kitchen Appliances Ltd.
02.2006 - 11.2006
BE - Electrical
G.H. Raisoni College of Engineering
Masters - Marketing Management
Suryadatta Institute of Management
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