Ketan SHETTY

· (Lead Electric Vehicle Business - IND), – ON GOING.

· Developed relationships with senior decision makers like Amazon, Uber, Ola, Flipkart, RIL &TWU . Negotiated largest order achieving 48% MS

· Networking with Govt officials, Power department & IOCL for implementing charging stations.

· Developed and oversaw marketing functions to identify key marketing strategies for successful new customer acquisition and sales growth.

· Onboarding of Finance companies for EV.

· Development & implementation of New CI design for exclusive 30 dealership.

· Researched and built relationships with 20+ new clients by planning approaches and pitches.

· Building strong relation with Dealers, Regional Sales & Service teams to deploy actions in new Markets.

· Set up dealerships process of Training, onboarding, field trials, customer trails.

· Monitoring market conditions, product innovations and competitor's products, prices and sales as well as customer preferences to determine sales efforts and actions.

· Collected requirements from end-customers and business partners for product upgrades, added features and new product development.

Penetrated new segments through use of strategic marketing initiatives

· Part of Global PR team managing India PR reach.

· Development and execution of annual marketing plan to retain/increase market share, achieved 75000+ BTL enquiries, 10.2 Million views and 58K+ YouTube subscribers.

· Planned and executed 360º campaigns for Vespa RED, Aprilia SR 150 (WTF) ,Aprilia SR 125 (FunTwin) & Auto Expo.

· Achieved 74% sales growth over 2017 and TOM of Vespa to 12% and Aprilia to 4%.

· Conceptualized “Moto GP Aragon” PR event with select Journalists experiencing Aprilia racing team at its home track.

· Established Piaggio-OLA alliance leading to sales of Apé City 3-wheelers (1900+ NOS).

· Successfully launched new Cargo brand (+15% MS) and Passenger vehicle Ape' City Diesel/AF (+1200 NOS) in India.

Participated in team-building activities to enhance working relationships.

· Provided customized solutions and established IPRs for TV shows like SpellBee, Teen Diva & Mirchi Music awards.

· End-to-end Project Management from pitch-phase to ON-AIR delivery including ROI, leading to 86% revenue growth Y.O.Y.

Key Account Management with Brands by organizing and developing specific CRM programs.

· Spear headed UNINOR brand launch across 432 towns, 28000+ retail outlets, 750+ outdoor plan sites.

· Coordinated UNINOR Media Planning, ideated and managed consumer offer launch including all creative marketing materials design, live demonstrations, branding, new products features, POP and collaterals management.

· Launched UTH Icon to penetrate college students market: 150 colleges, 3000 contestants, 2500+ activation, 20000+ audience.

· Corporate tie-ups with revenue sharing model across 10 cities resulting in 250% (+30000) increase in National customer base.

· Led successful advertising campaigns including visual merchandising, powerful media marketing mix (Outdoor, TV, Press, Radio), advanced planning systems and CRM/MIS reporting integration.

· Managed Events &brand activation through ATL and BTL activities to strengthen On-Air media.

Provided interactive brand solutions for design, on-ground activities via tie-ups with top colleges, malls and brands.