Ketan Tungare
Summary
Marketing professional with 8+ years experience in driving growth, usage, retention, up sell, cross sell and win back in Data+AI+Digital environment through innovative and collaborative initiatives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager, Campaign Management
ICICI Lombard
Mumbai
10.2024 - Current
- Leading omni-channel marketing campaigns that drive insurance product user engagement and retention across multiple market verticals
- Pioneering data-driven marketing approach, transforming raw customer insights into targeted renewal strategies that significantly enhance conversion rates and customer retention
- Collaborating cross-functionally with Sales, Product, Operations, and Finance teams, aligning renewal initiatives to drive holistic business objectives and maximize enterprise-wide revenue potential
- Developing and implementing advanced analytics framework to map the entire customer renewal journey, systematically identifying critical drop-off points and optimization opportunities while precisely measuring campaign performance and impact
- Crafting and executing integrated brand messaging and positioning strategies, ensuring cohesive communication of unique value propositions that resonate across customer touch points
Manager, Campaign Management
Reliance Jio
Navi Mumbai
01.2017 - 10.2024
- Led campaigns for mobility, Jio Fiber, and Jio ecosystem apps (Jio TV, Jio Cinema, Jio News, Jio Saavn, Jio Games, Tira, Jio Mart, Jio Health Hub, Jio Safe, and Jio Cloud) for acquisition, usage inducement, up-sell, cross-sell, retention, and win-back, overseeing strategy, implementation, and operational execution, which accounted for 27% of overall revenue.
- Designed and implemented the Campaign Master Source Table and Master Data Set for campaigns across channels, products, and services of Jio and Reliance companies for an 89% faster turnaround and a 37% enhanced conversion rate.
- Created the OASIS framework for Telecom, Jio Fiber, and Air Fiber products acquisition and win-back, which improved acquisition by 19% and win-back by 13% conversion rates.
- Designed and managed 5G campaigns from onboarding to retention, facilitating earlier adoption of 5G services.
- I worked to create product messaging and positioning.
Intern, CRM
Metropolitan Stock Exchange of India
05.2015 - 06.2024
- Designed actionable customer satisfaction KPIs through targeted focus group interviews, translating insights into strategic improvements that enhanced client relationships and business performance
Founder
Academic Connect
02.2016 - 11.2016
- Company Overview: It was an online platform which connected students with their peers across domains, educational institutions, working professionals and companies for collaborating and working on different projects
- It was an online platform which connected students with their peers across domains, educational institutions, working professionals and companies for collaborating and working on different projects
Intern, CRM
PwC India
12.2014
- Built a robust CRM database that significantly improved communication channels
Education
Bachelor of Laws -
GJ Advani Law College
10-2020
Master of Management Studies - Marketing
Sir M Visvesvaraya Institute of Management Studies And Research
07-2016
Bachelor of Science - Physics
Kirti M Doongursee College
06-2014
Skills
- Campaign Management
- Marketing Strategy
- Go-to-Market Strategy Expert
- Customer Lifetime Value Management
- Data Analytics
- Project Management
- Google Analytics
- Marketing with AI
- Adobe Campaign Manager
- CleverTap
- Jira
- SQL
- Python
- Tableau
- Qiskit
- Cross Functional Collaboration
Hobbies and Interests
A passionate reader of science fiction literature, I continuously expand my intellectual horizons by exploring emerging technological narratives and scientific concepts. Simultaneously, I engage with knowledge-focused podcasts that offer insights into cutting-edge developments in artificial intelligence, quantum computing, and interdisciplinary technological innovations, reflecting my commitment to lifelong learning and intellectual curiosity beyond my academic and professional pursuits.
Certification
Digital Marketing with Artificial Intelligence, Ministry of MSME Govt. of India
Campaign Journeys & Audience Segmentation, CleverTap University
Artificial Intelligence & Machine Learning, Indian Institute of Technology Bombay
Business Analytics, Wharton Business School – University of Pennsylvania
Timeline
Senior Marketing Manager, Campaign Management
ICICI Lombard
10.2024 - Current
Manager, Campaign Management
Reliance Jio
01.2017 - 10.2024
Founder
Academic Connect
02.2016 - 11.2016
Intern, CRM
Metropolitan Stock Exchange of India
05.2015 - 06.2024
Intern, CRM
PwC India
12.2014
Bachelor of Laws -
GJ Advani Law College
Master of Management Studies - Marketing
Sir M Visvesvaraya Institute of Management Studies And Research
Bachelor of Science - Physics
Kirti M Doongursee College
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