Summary
Overview
Work History
Education
Skills
Interests
Timeline
Hi, I’m

Keval singh Brar

Area Marketing Manager
Sri karanpur ,Rajasthan,RJ
Keval singh Brar

Summary

Results-driven business management professional with 8+ years of experience in sales and marketing. Proven track record of driving growth, building strong customer relationships, and developing effective marketing strategies. Currently working as Area Marketing manager Agro chemical Marketing .
AREAS OF EXPOSURE
Sales, Agriculture Inputs, People Management, Farmer Connect, Customer relations, Marketing, Business Development, Recruiting & training field force, Product Launch, Promotions, Channel Management, Rural Markets,
Specialties: Rural Marketing, Channel management, Agrochemical Marketing, Product Campaigns, Farmer Relations, Handling Teams, Managing People, Pesticides,

Overview

2026
years of professional experience
7
years of post-secondary education
3
Languages

Work History

FMC India

Area Marketing Manager
06.2024 - Current

Job overview

1. Market Selection – Identifying high-potential regions with a strong need of the segment which we are introducing.
2. Input Allocation – Ensuring timely availability of stocks for display, marketing materials, and technical support.
3. Farmer Selection – Partnering with progressive and influential farmers for early adoption and feedback.
4. Trade Partner Collaboration – Engaging distributors and retailers to build trust and drive reach.
5. Field Team Training – Equipping our teams with in-depth knowledge of product USPs and application.
6. Early Demonstrations – Real-time, in-field performance trials to build confidence on-ground.
7. Market Branding – Eye-catching visuals, banners, and materials at retail and village levels.
8. Digital Marketing – Leveraging WhatsApp, Facebook, and reels for fast and wide dissemination.
9. Focused Communication on USPs – Clear messaging on it’s benefits to our end customers.
10. Visibility is key. From demo plots to branding to shop branding, we’re making product unmissable.

  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Mentored junior team members, fostering a culture of continuous learning and professional development within the department.

Bayer Crop Science, Mansa

Customer Connect Manager
2023 - 06.2024

Job overview

  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
  • Enhanced and redefined organizational structure to maintain competitive edge across territories.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Bayer Crop Science, Malout, Gidderbaha, Abohar

Territory Business Manager
01.2018 - 2023

Job overview

  • Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
  • Visited customer sites to deliver sales presentations and demonstrate products or services.

Bayer crop science, Dabwali

Territory Supervisor
04.2018 - 08.2018

Job overview

  • Delegated high volumes of work to empower team, build trust and assist with professional development.
  • Achieved results by working with staff to meet established targets.

Sri guru ram rai farms, Dehradun

Assistant Farm Manager
02.2017 - 04.2018

Job overview

  • Maximized operational profits by closely inspecting crops, assessing quality and identifying problems such as disease or insects.
  • Worked closely with employees to improve practices, techniques and safety choices, optimizing performance and minimizing waste.
  • Worked on cultivation plans for crop production operations.
  • Completed structural inspections to determine maintenance requirements and organize repairs.

Education

H.N.B GARHWAL UNIVERSITY

Master of Science from Agronomy
09.2014 - 11.2016

University Overview

GPA: 66%

H.N.B GARHWAL UNIVERSITY

Bachelor of Science from Agriculture
07.2010 - 08.2014

University Overview

GPA: 81%

Board of Secondary Education

Senior Secondary from Agriculture
06.2009 - 07.2010

University Overview

GPA: 76%

Skills

Marketing analytics

Interests

Farming

Timeline

Area Marketing Manager

FMC India
06.2024 - Current

Territory Supervisor

Bayer crop science, Dabwali
04.2018 - 08.2018

Territory Business Manager

Bayer Crop Science, Malout, Gidderbaha, Abohar
01.2018 - 2023

Assistant Farm Manager

Sri guru ram rai farms, Dehradun
02.2017 - 04.2018

H.N.B GARHWAL UNIVERSITY

Master of Science from Agronomy
09.2014 - 11.2016

H.N.B GARHWAL UNIVERSITY

Bachelor of Science from Agriculture
07.2010 - 08.2014

Board of Secondary Education

Senior Secondary from Agriculture
06.2009 - 07.2010

Customer Connect Manager

Bayer Crop Science, Mansa
2023 - 06.2024
Keval singh BrarArea Marketing Manager