Results-driven business management professional with 8+ years of experience in sales and marketing. Proven track record of driving growth, building strong customer relationships, and developing effective marketing strategies. Currently working as Area Marketing manager Agro chemical Marketing .
AREAS OF EXPOSURE
Sales, Agriculture Inputs, People Management, Farmer Connect, Customer relations, Marketing, Business Development, Recruiting & training field force, Product Launch, Promotions, Channel Management, Rural Markets,
Specialties: Rural Marketing, Channel management, Agrochemical Marketing, Product Campaigns, Farmer Relations, Handling Teams, Managing People, Pesticides,
1. Market Selection – Identifying high-potential regions with a strong need of the segment which we are introducing.
2. Input Allocation – Ensuring timely availability of stocks for display, marketing materials, and technical support.
3. Farmer Selection – Partnering with progressive and influential farmers for early adoption and feedback.
4. Trade Partner Collaboration – Engaging distributors and retailers to build trust and drive reach.
5. Field Team Training – Equipping our teams with in-depth knowledge of product USPs and application.
6. Early Demonstrations – Real-time, in-field performance trials to build confidence on-ground.
7. Market Branding – Eye-catching visuals, banners, and materials at retail and village levels.
8. Digital Marketing – Leveraging WhatsApp, Facebook, and reels for fast and wide dissemination.
9. Focused Communication on USPs – Clear messaging on it’s benefits to our end customers.
10. Visibility is key. From demo plots to branding to shop branding, we’re making product unmissable.
GPA: 66%
GPA: 81%
GPA: 76%
Marketing analytics