Kevin Ashar
Mumbai
Summary
Dynamic digital business professional with a proven track record at SBI Securities, excelling in product management and data analysis. Enhanced client engagement through innovative marketing strategies, achieving significant increases in product awareness. Recognized for fostering strong relationships and driving results, consistently exceeding goals in competitive environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Business
SBI Securities
06.2024 - Current
- Led MTF product management, optimizing product lifecycle and user experience
- Drove Smallcase sales by enabling VRMs with effective selling strategies during a company contest
- Executed push notifications, WhatsApp, and email campaigns to drive engagement and retention
- Worked with marketing, sales, and product teams to boost product awareness and adoption
- Analyzed usage data, identified behavior patterns, and recommended product improvements.
- Reached out to 10+ Potential Clients on a Daily basis notably improving the Client Interest in the company
- Planned and executed 10+ webinars, enhancing product awareness with 12% increase in customer engagement.
Strategy and Competitive Analysis Intern
Metlife
04.2023 - 06.2023
- Researched AIA, AXA, Prudential PLC and Prudential Financial also enhanced the overall understanding by 20%
- Strategically evaluated Digital Experiences in digital customer engagement for MetLife’s Competitor’s.
- Collaborated with Senior team members in project building enhancing an increase in Project Efficiency by 10%.
Associate Recruiter
iPlace
05.2019 - 10.2019
- Handled and managed the Recruitment as a recruiter with Experience in ATS and other Job Boards and Portals
- Maintained an exceptional 95% Candidate Satisfaction Rate with candidates fostering positive relationships.
- Recognized as an Effective recruiter by placing the candidate in a Fortune 500 Company with a Distinction
- Exceeded quarterly candidate pipeline goals by a substantial 20% displaying consistent Remarkable Achievement
- Adapted to industry trends Impacting in a 10% overall improvement in the recruitment quality at iPlace.
Education
M.M.S. - Marketing
Jamnalal Bajaj Institute of Management Studies
06-2024
B.B.A. (I.B.) -
M.I.T. School of Management, Pune
06-2019
Class XII -
Indian School Al Wadi Al Kabir, Oman
05-2016
Class X -
Indian School Al Wadi Al Kabir, Oman
06-2014
Skills
- Product management
- Data analysis
- Digital marketing
- Client engagement
- Competitive analysis
- Customer relationship management
Certification
- Secured 91.47% in Foundations of Digital Marketing and E commerce Certification course by Google,
- Successfully completed the Strategy Consulting Job Simulation Certification from BCG,
- Attained the Business Fundamentals: Marketing Strategy Certification Course offered by Udemy,
- Completed the International Business Environment and Global strategy Certification by IIM Bangalore
Accomplishments
- Accomplished First Class in Bachelor of Business Administration (International Business) Degree
- Secured 93/100 in 12th Board Exam for Business Studies highlighted strong proficiency in the subject
Extracurricular Activities
Participated in the Ek Tareekh Ek Ghanta cleanliness drive at JBIMS showcasing social responsibility,
Participated in a football match hosted by the M.I.T School of Management Securing Runners-Up,
Participated in Seminars Events and Coordinated College Activities at M.I.T School of Management
Projects
Conducted consumer surveys to uncover Growth in brand loyalty for Pepsi compared to Cola, Researched about Cola’s Rise in brand awareness through influencer-generated content, Assessed online sentiment analysis highlighting Pepsi's higher positive sentiment on social media, Analysed influencer collaborations showcasing a Improvement in brand perception for Pepsi
Affiliations
· Dedicated Placement Committee member planned organized and executed the placement activities
· Spearheaded a team of 5 members resulting in a 15% Increase in the Overall Placement Outcomes
· Participated in the Ek Tareekh Ek Ghanta cleanliness drive at JBIMS showcasing social responsibility
· Participated in a football match hosted by the M.I.T School of Management Securing Runners-Up
· Participated in Seminars Events and Coordinated College Activities at M.I.T School of Management
Timeline
Digital Business
SBI Securities
06.2024 - Current
Strategy and Competitive Analysis Intern
Metlife
04.2023 - 06.2023
Associate Recruiter
iPlace
05.2019 - 10.2019
M.M.S. - Marketing
Jamnalal Bajaj Institute of Management Studies
B.B.A. (I.B.) -
M.I.T. School of Management, Pune
Class XII -
Indian School Al Wadi Al Kabir, Oman
Class X -
Indian School Al Wadi Al Kabir, Oman
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