Overview
Work History
Education
Skills
Timeline
Generic

KEVIN M VARGHESE

Cluster Head
Kochi

Overview

8
8
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Cluster Head

Meesho
08.2024 - Current
  • Led a team of 25 area managers to manage delivery partner escalations and drive key operational initiatives across India.
  • Designed and implemented separate rate cards for delivery partners, transitioning payouts from DC vendors to direct payments, resulting in a ₹0.70 reduction in cost per order.
  • Launched the first-ever Referral Program for delivery partners, developed regional plans, and successfully onboarded 10% of the fleet via referrals.
  • Rolled out facial recognition in the delivery partner app, reducing identity fraud by 20%, and improving attendance tracking.
  • Introduced performance-based incentives for delivery partners, improving the First Attempt Delivery Rate by 3% in key delivery centers. Tailored incentive structures for peak periods (e.g., festivals, rains, and sales) to ensure manpower availability.
  • Explored and optimized multiple onboarding channels (job platforms, vendors, referrals, social media leads, organic leads) for delivery partner acquisition in critical pin codes; conducted funnel analysis to identify the most effective channels.

Cluster Logistics Lead

Zomato
07.2023 - 07.2024
  • Enhanced rider retention by 13% through the implementation of attractive incentive structures and proactive field engagements.
  • Drastically reduced city's order loss from a peak of 40% to a minimal 5% by building delivery fleet.
  • Spearheaded fleet development, resulting in annual growth of 2.5% in RMS and a remarkable 28% increase in orders and 25% increase in delivery fleet.
  • Strategically managed costs while ensuring optimal fleet availability, aligning with predetermined targets.
  • Devised and executed a comprehensive strategy to ensure fleet availability during periods of high festival demand and absorbed 30-40% order growth.
  • Employed diverse acquisition strategies to sustain and expand a monthly active fleet of over 6500.

Area Lead

Zomato
08.2022 - 06.2023
  • Developed flexible incentive structures, leading to a 25% improvement in overall rider habits and a 15% increase in rider retention.
  • Strategically planned onboarding of partners through attractive joining and referral bonus and improved retention of the newly onboarded partners.
  • Led negotiations with the trade union leaders and strike instigators and developed a strong relationship with union leaders which helped in smooth operations of business in the city.
  • Successfully transitioned Rider Net Promoter Score (NPS) from negative to positive through field engagements and improved rider utilization.

Business Analyst

Zomato
04.2021 - 08.2022
  • Successfully launched 3 emerging cities.
  • Implemented growth initiatives resulting in 20% month-over-month growth in the newly launched cities.
  • Recognized as the Employee of the Month in February 2022 for outstanding contributions in the growth of newly launched zones.
  • Consistently surpassed KPI targets for three consecutive periods, exceeding targets by an average of 15% each time.
  • Took proactive initiative to assist in the launch of cities in different parts of Kerala, contributing to the successful expansion of the company's market presence in emerging markets of Kerala.

Account Manager

Zomato
07.2019 - 04.2021
  • Identified potential localities within city and launched multiple localities which helped in 30% growth of the overall city orders.
  • Implemented strategies to scale up restaurant onboarding in Thrissur and Palakkad, resulting in a 30% increase in onboarded restaurants.
  • Onboarded legendary outlets in the city which helped in new customer acquisition.

Founder

Uptown
09.2017 - 06.2019
  • Founded and handled operations for UPTOWN, a T-shirt Brand.
  • Efficiently managed logistics, resulting in a 20% reduction in fulfillment time.
  • Successfully identified and collaborated with three key manufacturers, ensuring high-quality products and competitive pricing for the business.

Marketing Intern

Zomato
06.2018 - 08.2018
  • Played a pivotal role within the core team orchestrating the successful launch of operations in the state of Kerala. Garnered an impressive cohort of over 50 high-potential clients for the city launch, catalyzing a remarkable 200% surge in volume.
  • Acknowledged by the organization for delivering extraordinary contributions and performances, which led to the esteemed recognition of a Pre-Placement opportunity.

Education

Bachelor's - Computer Science Engineering

Govt. Model Engineering College
01.2015 - 01.2019

High School Diploma - undefined

Chavara CMI Public School
01.2012 - 01.2014

Skills

  • Data driven
  • Negotiation
  • Cost Planning
  • Competition Analysis
  • Supply Chain Management

Timeline

Cluster Head

Meesho
08.2024 - Current

Cluster Logistics Lead

Zomato
07.2023 - 07.2024

Area Lead

Zomato
08.2022 - 06.2023

Business Analyst

Zomato
04.2021 - 08.2022

Account Manager

Zomato
07.2019 - 04.2021

Marketing Intern

Zomato
06.2018 - 08.2018

Founder

Uptown
09.2017 - 06.2019

Bachelor's - Computer Science Engineering

Govt. Model Engineering College
01.2015 - 01.2019

High School Diploma - undefined

Chavara CMI Public School
01.2012 - 01.2014

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KEVIN M VARGHESECluster Head