Kewal Gogri

• Develop and implement digital marketing strategies aligned with overall business goals.
• Plan and manage campaigns across platforms such as Meta, Google Ads, LinkedIn, and YouTube.
• Coordinate with creative, content, and design teams to ensure consistent brand messaging.
• Create a roadmap for the long run of the brand.
• Identify and adopt emerging digital trends and technologies to enhance marketing effectiveness.
• Manage digital budgets and ensure efficient allocation across campaigns.
• Track KPIs such as CTR, conversion rate, and ROAS to assess performance.
• Comfortable with multitasking and working in a fast-paced environment.
• Present monthly and quarterly performance reports with insights and recommendations.

• To work on the campaign setup and its life cycle management
• Oversee day-to-day processes for several marketing paid search campaigns; within broad parameters, recommend and/or implement keyword bid, ad copy, landing page and other related changes or enhancements
• Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
• Analysis and bid adjustments of keyword and ad groups for the running campaigns to optimize campaign performance
• Grow the profit associated with the SEM program through campaign management and project management
• Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Research and analyze competitors through auction insights and implementing optimization techniques to outperform them in the auction
• Cooperating with other teams across the organization for efficient work progress
• Have experience working on sites in various industries and competitive niches such as Cosmetic Surgery, Law, Plumbers, Dentist and Real Estate and many others.

Highlights:

• Successfully retained a high budget advertiser by giving the best possible optimization suggestion to improve the campaign performance in terms of ROI
• Worked with the onshore (USA) team to manage a large book size
• Provided basic training on the Display campaigns
• Conducted refresher training for the company platform for better understanding the product and using it efficiently
• Was part of mentorship program for helping the fellow team mates to improve and achieve the performance standard of the company
• Trained the new joiners in buddy program to help them catch up with the day-to-day tasks and responsibilities
• Been a Pod lead consisting of 4 pod members to successfully review and optimize the assigned campaigns

• Optimized 100+ websites.
• Managed more than 40+ clients websites at a time along with client communication.
• On Page & Off Page Optimization work
• Keyword analysis – I have used Google Adwords Keyword Tool & Keyword Planner.
• Have experience working on sites in various industries and competitive niches such as Cosmetic Surgery, Law, Plumbers, Dentist and Real Estate and many others.
• Experience in tracking websites traffic using Google Analytics.
• Experience in analyzing backlink profile through Google webmaster tool & Ahrefs.
• Have also used various SEO analysis sites such as Moz, SEMRush, Copyscape.
• Have experience in optimizing Google business listing & Youtube channel.
• Knowledge of HTML