Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
Work Availability
Hobby

KEYOUR PARIKH

Summary

An accomplished Business Leader with over two decades of experience in Integrated Marketing and Client Management within B2B and B2C industries. Eager to apply a robust background in strategic brand advising and communication to drive sustainable business growth and build meaningful client relationships. Adept at identifying market opportunities and translating them into profitable ventures, I am committed to fostering team success through innovative engagement solutions and result-oriented leadership. My goal is to contribute to an organization that values creativity, strategic thinking, and a customer-centric approach to business development.

Accomplished professional proficient in planning and executing events. Award-winning team leader and persuasive communicator. Prepared to bring 20-years record of success to long-term position with room for advancement.

Overview

21
21
years of professional experience
1
1
Certificate

Work History

Independent Consultant

Integrated Marketing Solutions
02.2023 - Current
  • Independently consult with clients to analyze their business needs and objectives
  • Develop comprehensive strategies and action plans to enhance clients' business performance and profitability
  • Conduct in-depth market research and analysis to identify growth opportunities and competitive advantages
  • Deliver high-quality reports and presentations to clients, summarizing findings and providing actionable insights
  • Continuously monitor and evaluate the effectiveness of implemented strategies, making necessary adjustments to optimize results
  • Provide ongoing support and guidance to clients, ensuring the successful execution of recommended solutions

Business Development and Brand Solutions Head

Twisted Talents & Empeirries (Mohar Experiential Marketing Pvt Ltd)
12.2014 - 01.2023
  • Uncover insights, develop strategies, and enhance the brand's design and communications approach
  • Oversee operational and fiscal responsibilities to ensure optimal business performance and realize substantial revenue enhancements
  • Utilize 'out of the box' strategies to spark ideas that generated growth
  • Coordinate business functions and activities, develop and implement business strategies, hire new employees, identify and exploit revenue growth opportunities, build strategic relationships with clients, and lead team meetings
  • Establish foundational digital marketing and integrated marketing communications strategies to drive usage and generate demand for Twisted Talents & Empeirries brands and services

Head Brand Services (Non-Media)

Mahindra & Mahindra
11.2011 - 11.2014
  • As a corporate brand custodian MTWL and M&M at Two-Wheeler Sector, created and supported compelling brand experiences through consumer-first 360 programs
  • Planned live events, organized massive product launches, press conferences, large expos, exhibitions, and ground activations
  • Developed CRM, lead generation, referral, and micro-marketing programs
  • Produced PR value of 50+ crores via various PR activities across the 3 years with the organization

Sr. Manager - R&R Experiences

ICICI Prudential Life Insurance
08.2008 - 08.2011
  • Planned, managed, and executed all events, conferences, and conventions while owning the development and messaging of the brand narrative of ICICI Prudential
  • Organised 100+ live shows of various formats and scales all over India and across the globe
  • Defined and managed the brand communication strategy using a variety of media

Account Manager - Client Servicing

Hungama Digital Media Entertainment Ltd.
01.2004 - 07.2008
  • Played a key role in developing & executing breakthrough experiential & marketing campaigns for various brands across sectors

Education

Post Graduate Certification - Digital Marketing & Communication

MICA, Ahmedabad, India
09-2021

Executive MBA - Advertising & Media

United Business Institute
12.2012

B. Com -

Lala Lajpatrai College of Commerce & Economics
12.2003

Diploma - Event Management

National Institute of Event Management
12.2002

Skills

  • Communication
  • Leadership
  • Teamwork
  • Problem-Solving
  • Strategic Thinking
  • Strategy Development
  • Client Relationship Management
  • Brand Communication
  • P&L Management
  • Event Planning
  • Media Relations
  • Integrated Marketing
  • Client Management
  • Crisis Management
  • Business Development
  • Operations management
  • Team development
  • Business analysis
  • Organizational development
  • Industry expertise
  • Attention to detail
  • Strategic planning
  • Customer relationship management

Certification

Growing Business with Facebook, 2021

Accomplishments

  • Spearheaded a landmark 'Made in India' campaign for a multinational brand, generating a PR value of Rs. 5 Cr.
  • Masterminded a consumer engagement program for a Multinational Bank, successfully engaging 1000 existing customers.

Languages

English
Gujarati
Marathi
Hindi

Timeline

Independent Consultant - Integrated Marketing Solutions
02.2023 - Current
Business Development and Brand Solutions Head - Twisted Talents & Empeirries (Mohar Experiential Marketing Pvt Ltd)
12.2014 - 01.2023
Head Brand Services (Non-Media) - Mahindra & Mahindra
11.2011 - 11.2014
Sr. Manager - R&R Experiences - ICICI Prudential Life Insurance
08.2008 - 08.2011
Account Manager - Client Servicing - Hungama Digital Media Entertainment Ltd.
01.2004 - 07.2008
United Business Institute - Executive MBA, Advertising & Media
Lala Lajpatrai College of Commerce & Economics - B. Com,
National Institute of Event Management - Diploma, Event Management
MICA - Post Graduate Certification, Digital Marketing & Communication

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Hobby

Cooking is more of a passion than hobby for me it's a form of self-expression and a way to connect with others. I can tell you that cooking offers a world of discovery and creativity. For me it's about expressing myself through flavors, textures, and presentation. The beauty of cooking is that it offers endless possibilities: I can start simple with a comforting recipe or dive into the complexity of dishes, each with its own techniques and cultural significance. For me the joy comes from the process— chopping, stirring, and tasting—as well as the pride of seeing something i have created come together . For me it is a form of relaxation, where the act of cooking allows me to unplug from the world and focus on the present moment. In turn it improves my skill building & mind focusing techniques while being unplugged & relaxed.

Food is a source of both joy and meaningful interaction for me.

KEYOUR PARIKH