Hi, I’m
Khubi Patel
Project Management
Overview
14
years of professional experience
5
years of post-secondary education
Work History
Yes Bank
Senior Vice President - Retail Service Excellence, Digital Customer Experience & Journeys
11.2016 - Current
Job overview
- Six Sigma Certified for achieving excellent customer service experience across interactive channels
- IRIS (Mobile Banking): Digital Service Journeys for app users, addition of new functionality to make the experience superior and smooth onboarding journey
- Service Digitization: Existing account management services processed at branch migrated to different Digital platforms for enhanced customer service: Self & Assisted Modes
- Paperless Banking: Designing new customer journeys in assisted mode of servicing through digital verification and authentication
- Certified for Design Thinking for products and customer service.
HDFC Bank
Brand Marketing Manager (Marketing communications for retail assets - for across mediums including BTL, ATL and digital.)
02.2013 - 11.2016
Job overview
- Responsible for 360-degree brand awareness & visibility for retail assets
- Reviewed all the campaigns against Return on Investment model
- Strategize the campaign to meet business requirement
- Branch visit to gain knowledge on consumer insight
- Cost saving/improvement in current process/communication standard
- Maintaining consistency across channels for campaign execution
- Adherence to Brand guidelines
- E-mail click open rate
- Communication to customer through Bank owned channels
- Key Achievements: Focus group discussion on a mixed group of customers to understand usage patterns between different banks
- Through contextual communication for Personal Loan, achieved hike of 25% on disbursements
- As a byproduct, achieved increased brand awareness levels
- Won a Silver Star award for significant contribution to organization - 201314,4th quarter
- Profile change within the Bank: In April 2015, I was offered a change in a role within the organization for handling Media Planning & Buying and Marketing/Brand/Product Research for Pan Bank.
Hot Stuff Advertising
Manager - Marketing (Specialized for Financial sector Corporate communication & Product + Customer communication)
03.2010 - 01.2013
Job overview
- Business development & client servicing
- Digital marketing collaterals and internal campaigns planning
- Rewards & recognition campaigns planning for internal staff
- Conceptualize events & product themes
- Understand the brand and the product well to make sure the communication crafted for that is as per offerings
- Measure communication/creative success through testing the creative with similar sample
- Competition track for the
- Better reach and impact of the campaign
- Key Achievements: DHFL: For their fixed deposit vertical we had done Wiser advisor campaign for advisors
- Launched first in-house newsletter for the DHFL housing finance group
- The newsletter is called Confluence
- Reliance Securities: Did an Audio Visual for their collaboration with World Gold Council.
Education
Coventry UniversityCoventry
Master of Arts from Masters of Arts in Advertising & Marketing
09.2006 - 11.2008
IIM Ahmedabad : Executive LearningAhmedabad
Executive Certificate from Strategic Analysis – Quantitative Data Analysis & Its Application in Business
06.2016 - 06.2016
Wigan & Leigh College Mumbai
MBA from Post-graduate Diploma in Marketing Management
04.2003 - 09.2005
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Timeline
Senior Vice President - Retail Service Excellence, Digital Customer Experience & Journeys
Yes Bank
11.2016 - Current
IIM Ahmedabad : Executive Learning
Executive Certificate from Strategic Analysis – Quantitative Data Analysis & Its Application in Business
06.2016 - 06.2016
Brand Marketing Manager (Marketing communications for retail assets - for across mediums including BTL, ATL and digital.)
HDFC Bank
02.2013 - 11.2016
Manager - Marketing (Specialized for Financial sector Corporate communication & Product + Customer communication)
Hot Stuff Advertising
03.2010 - 01.2013
Coventry University
Master of Arts from Masters of Arts in Advertising & Marketing
09.2006 - 11.2008
Wigan & Leigh College
MBA from Post-graduate Diploma in Marketing Management
04.2003 - 09.2005
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