Khurram Aslam
Mumbai,MH
Summary
Total work experience is 12 years. The profile involves building corporate reputation by managing the strategic positioning and tactical implementation of communication strategies. Passionate, results-driven professional with a successful track record in managing corporates.
Overview
12
12
years of professional experience
Work History
Senior Manager
Avian WE
04.2022 - 09.2024
- Managing corporate accounts for renowned brands including Sony Pictures Networks, Bisleri, PepsiCo, and Godrej & Boyce
- Collaborated with American India Foundation and New India Foundation on various projects
- Managed crises, mitigating risks and maintaining business continuity during challenging periods
Manager - PR
MSLGroup
02.2018 - 04.2022
- Managed Ola as a dedicated resource across multiple domains such as Ola Mobility, Ola Financial Services, and Ola Foods.
- Adapted communication strategies to suit the mobility narrative
- Developed and maintained relationships with media outlets across Mumbai and New Delhi
Manager - PR and Events
Edelman India Pvt Ltd
05.2014 - 01.2018
- Worked out of client location at Corporate Communications, Tata Steel, Jamshedpur
- Was responsible for communications strategy across West Bengal, Jharkhand and Odisha
- Played a pivotal role for media strategy for Kalinganagar project in Odisha
- Facilitated internal communications, ensuring a cohesive understanding of the objectives
- Led the coordination of major events such as Samvaad, Kolkata Literary Meet, and launch of JFC in Jharkhand
- Handled political and state level crisis in Eastern belt
Senior Executive, Public Relations
Image Quotient Pvt. Ltd.
04.2012 - 04.2014
- Managed the entire process of planning and executing high-profile events to promote brand awareness in the hospitality and lifestyle industry
Education
M.A in Advertising and Marketing -
Amity School of Communication, Amity University
Bachelors in Mass Communication and Video Production -
Karimcity College, Ranchi University
Skills
- Media Relations
- Strategic Planning for Corporate Communication
- Event Management
- Integrated Communication Planning
- Branding
- Social media planning
Accomplishments
- Successfully managed the launch and marketing strategy for the Indian Super League (ISL) football franchise ‘Jamshedpur Football Club' across India. Oversaw the entire branding of the stadium.
- Promoted the Biochar & Smart Farm Initiatives at PepsiCo India, leading to winning the Cannes Lions Awards.
- Successfully handled Samvaad – A Tribal Conclave. A Pan India event promoted by Tata Steel for the preservation and revival of tribal scripts, instruments, and languages.
- A Highpoint of the career was the concept to execution of PR strategy for Ola Bike Pan India. Successfully executed the #HeroesOfOla campaign.
Timeline
Senior Manager
Avian WE
04.2022 - 09.2024
Manager - PR
MSLGroup
02.2018 - 04.2022
Manager - PR and Events
Edelman India Pvt Ltd
05.2014 - 01.2018
Senior Executive, Public Relations
Image Quotient Pvt. Ltd.
04.2012 - 04.2014
Bachelors in Mass Communication and Video Production -
Karimcity College, Ranchi University
M.A in Advertising and Marketing -
Amity School of Communication, Amity University
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