Websites
Summary
Overview
Work History
Education
Certification
Skills
Software
References
Timeline
Hi, I’m

Khushboo Jethwa

Art Direction | Visual Designer | Art Team Management
Bengaluru
Khushboo Jethwa

Websites

Summary

5+ year Art Director drives engaging visual experiences in EdTech. Skilled in crafting 40,000+ digital assets, 70+ digital books, and leading 30+ artist teams. Proven record of boosting UI/UX, exceeding quality standards (67.29% read rate, 0.31 NPS increase) and team productivity (75% improvement). Adept at collaboration, project management, meeting deadlines with cutting-edge tools (Adobe Suite, Figma, Blender). Seeks dynamic company to leverage expertise.

Overview

5
years of professional experience
11
years of post-secondary education
1
Certification
3
Languages

Work History

Epic! Originals

Assistant Art Director
01.2022 - Current

Job overview

  • Led team of 30 designers, creating 70+ books for 1+ million users, achieving a 67.29% average read rate (exceeding industry benchmarks).
  • Conceptualized designs for fiction, non-fiction, activity, and comic books, ensuring brand alignment and user engagement.
  • Implemented ePUB format, boosting reader engagement and platform usability.
  • Collaborated with a cross-functional international team in the United States, ensuring a cohesive vision to effectively enhance and illuminate books.
  • Trained new Interns and employees for Illustrator and Indesign

Byju's Think And Learn

Art Lead
01.2021 - 12.2021

Job overview

  • Managed multiple design teams (50 artists), contributing to a 0.31 point NPS increase through improved UI/UX.
  • Signed off on 450+ design applets, enhancing product look and feel, and ensuring brand consistency.
  • Collaborated with international clients (US, Mexico, UK, Australia), fostering cross-cultural understanding and design synergy.

Byju's Social Studies(K10)

Senior Associate - Art
01.2020 - 12.2020

Job overview

  • Created visually stunning digital assets for 800+ History and Commerce videos, adhering to design principles and deadlines.
  • Collaborated with cross-functional teams, providing feedback and ensuring design alignment with project goals.
  • Led a team of 30 artists, fostering teamwork and delivering projects on time and within budget.
  • Developed a comprehensive art style guide, increasing design consistency and team productivity.

Byju's Social Studies(K10)

Associate - Art
09.2018 - 12.2019

Job overview

  • Created 40,000+ visually compelling digital assets for 800+ History & Commerce videos (50-60 assets/video).
  • Collaborated cross-functionally with teams & studios, enhancing design quality by 90% through feedback.
  • Managed multiple projects to tight deadlines, delivering consistently high quality.
  • Led a team of 30 artists, developing an art style guide that increased productivity by 70%.

Education

GTU
ITM Universe

BE from CSE
01.2014 - 12.2018

University Overview

CPI: 7.71


Auxilium Convent High School
Vadodara, Gujarat

Class 11th- 12th from PCM
01.2012 - 12.2014

University Overview

  • Percentile: 83.56%
  • Percentage: 65.5%
  • Board: Gujarat Board

Auxilium Convent High School
Vadodara, Gujarat

Class 10th
01.2012 - 12.2014

University Overview

  • Percentile: 97.71%
  • Percentage: 87.6%
  • Board: Gujarat Board

Certification

Digipivot empowered by google- Digital Marketing

Skills

    Art direction

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Software

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Figma

Blender

References

References
  • Dhimant Vyas | COD, BYJU's

      9320072760, dhimant.vyas@byjus.com


  • Shankar Krishna | SVP, BYJU's

      7022617720, sankar.krishna@byjus.com


  • Nishant Dsouza | AVP, BYJU's

      9740400442, nishant.dsouza@byjus.com, 

Timeline

Digipivot empowered by google- Digital Marketing

12-2023
Assistant Art Director
Epic! Originals
01.2022 - Current
Art Lead
Byju's Think And Learn
01.2021 - 12.2021
Senior Associate - Art
Byju's Social Studies(K10)
01.2020 - 12.2020
Associate - Art
Byju's Social Studies(K10)
09.2018 - 12.2019
GTU
BE from CSE
01.2014 - 12.2018
Auxilium Convent High School
Class 11th- 12th from PCM
01.2012 - 12.2014
Auxilium Convent High School
Class 10th
01.2012 - 12.2014

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Khushboo JethwaArt Direction | Visual Designer | Art Team Management