Summary
Overview
Timeline
Work History
Skills
Education
Work Preference
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Khushboo Jethwa

Khushboo Jethwa

Visual Designer | Brand Designer | Product illustration | Art Direction
Bengaluru,KA

Summary

Visual designer with more than six years of experience across diverse industries such as edtech, fintech, and e-commerce. I have held roles as a product illustrator, visual designer, and art director. I excel in conceptualizing and leading projects that result in compelling and impactful designs.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Timeline

Experience Senior Illustrator

Phonepe Pvt Ltd
07.2024 - Current

Senior Illustrator

Pincode
04.2024 - 06.2024

Associate Art Director

Byjus K3, GetEpic
01.2023 - 01.2024

Assistant Art Director

Byjus Think and Learn
01.2018 - 01.2023

Bachelor of Science - Computer Science And Engineering

ITM Universe
07.2014 - 06.2018

Work History

Experience Senior Illustrator

Phonepe Pvt Ltd
07.2024 - Current
  • Contributed to the 3.0 rebranding by creating new illustration and icon styles in collaboration with the in-house team, significantly shaping the visual identity of the icons and illustrations seen on the PhonePe app.

Senior Illustrator

Pincode
04.2024 - 06.2024
  • Designed landing pages for CRM, boosting CTR from 0.4% to 3%
  • Leveraged diverse design styles and AI tools to create impactful graphics and streamline workflows, ensuring efficiency and enhanced user engagement.

Associate Art Director

Byjus K3, GetEpic
01.2023 - 01.2024
  • Led a 30-member team to create 70+ books for 1M+ users, exceeding industry benchmarks
  • Skilled in conceptualising diverse book genres, enhancing reader engagement through ePUB, and cross-functional collaboration with 
 international teams.

Assistant Art Director

Byjus Think and Learn
01.2018 - 01.2023
  • Managed 50+ artists teams, driving a 0.31-point NPS increase through refined UI/UX and delivered 450+ approved applets
  • Collaborated with international clients across US, Mexico, UK, and Australia, ensuring brand consistency and fostering 
 cross-cultural design synergy.

Skills

  • Figma
  • Illustrator
  • Photoshop
  • After Effects
  • Blender
  • Procreate
  • Notion

Education

Bachelor of Science - Computer Science And Engineering

ITM Universe
Vadodara
07.2014 - 06.2018

Work Preference

Work Type

Full TimeGig WorkContract Work

Location Preference

RemoteOn-SiteHybrid

Important To Me

Flexible work hoursWork-life balancePaid time offWork from home optionCareer advancement

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Khushboo JethwaVisual Designer | Brand Designer | Product illustration | Art Direction