Khushboo Kumari
Bangalore
Summary
Digital media specialist with 7+ years in global campaign management, client servicing, and strategic media planning. Expertise in multi-channel programmatic campaigns across Yahoo DSP, DV360, Google Ad Manager, and Salesforce. Skilled in audience building, avails forecasting, trafficking, optimization, and post-campaign insights. Delivers high-impact campaigns with focus on accuracy, performance, and client satisfaction.
Overview
8
8
years of professional experience
Work History
Senior Account & Campaign Manager | Sr. CSA
Yahoo Software Development India Pvt. Ltd.
BLR
12.2021 - Current
- Led end-to-end management of multi-channel programmatic campaigns (Display, Video, Native, ATV) via Yahoo DSP - covering campaign trafficking, QA, pacing, reporting, optimization, and performance delivery.
- Designed and activated custom audience segmentation using Yahoo’s proprietary data, 1P/3P inputs, and modeled audiences, applying geo-targeting, frequency caps, and logic to meet advertiser objectives.
- Delivered strategic media recommendations through pre-sales support including avails forecasting, RFP responses, and consultative guidance on targeting, measurement, and optimization frameworks.
- Executed pixel setup, troubleshooting, and attribution tracking, ensuring accuracy in conversion measurement and campaign performance analysis.
- Partnered with Sales, Strategy, Analytics, Product, and Insights teams to align with KPIs, deploy new solutions (including beta offerings), and enhance measurement capabilities.
- Oversaw IAS reporting and collaborated with verification vendors to ensure brand safety, viewability, and fraud prevention.
- Translated performance data into weekly optimizations, dashboards, and monthly wrap reports, driving actionable insights and continuous campaign improvements.
- Owned account management responsibilities - serving as the lead point of contact for campaign planning, performance reviews, billing accuracy, pacing oversight, escalations, and quarterly business reviews.
- Identified upsell opportunities and proactively recommended scaling strategies, ensuring client retention and revenue growth.
- Responded to client queries with urgency and clarity, strengthening trust and delivering high satisfaction across accounts.
- Built and managed performance dashboards and reporting suites using Data Studio and Excel, enabling transparent, data-driven client conversations.
- Delivered client trainings and demo sessions on Yahoo DSP (one-to-one, small groups, and large forums), ensuring adoption and operational efficiency - often conducting repeat sessions based on client needs.
- Led internal onboarding and platform access management, training internal stakeholders and mentoring junior team members on campaign management, troubleshooting, trafficking, and reporting best practices.
- Streamlined internal workflows by suggesting and implementing process improvements in forecasting, trafficking, reporting, billing, and troubleshooting—driving measurable time savings and efficiency gains.
Account and Campaign Management
Meredith India Services Pvt. Ltd.
BLR
10.2017 - 11.2021
- Led onboarding processes, campaign planning, and performance reviews to align with client KPIs.
- Developed media plans and RFPs while coordinating execution with internal SOPs for optimal outcomes.
- Managed end-to-end campaign lifecycle in GAM, LiveIntent, and Operative One to maximize delivery efficiency.
- Partnered with IAS, MOAT, and DoubleVerify to enhance viewability and prevent fraud across campaigns.
- Oversaw creative QA and pixel setup to ensure accurate implementation and effective tracking of campaigns.
- Created dashboards in Data Studio, producing performance reports to guide future strategies.
- Participated in ad product testing, delivering structured feedback to enhance solutions and outcomes.
- Conducted training sessions for offshore teams on project management tools, improving operational efficiency.
Education
MBA (IB) -
Alliance University
Bangalore, Karnataka, India09.2017
B.C.A -
MAKAUT
West Bengal, West Bengal, India05.2015
Skills
- Yahoo DSP and Google Ad Manager
- DV360 and Operative One
- Jira project management
- Data analysis and reporting
- Programmatic media buying
- Audience segmentation
- Campaign optimization
- Client relationship management
- Cross-functional collaboration
- Strategic planning
- Problem solving
- Team mentoring
- Effective communication
- Time management
Geographic Flexibility
Open to relocation and long-term opportunities in the UAE. Comfortable working with multi-cultural teams and managing campaigns across regional markets (MENA, APAC, US).
Additional Contribution
- Recognized by teams and stakeholders for proactively identifying and reporting issues early, reducing campaign risks.
- Received multiple Spot Awards for exceptional campaign support, problem-solving, and client communication.
- Drove process improvements that saved time in setup, reporting, and troubleshooting, earning peer and leadership recognition.
- Led cross-functional training on Jira, Operative One, and Google Ad Manager to enhance team skills and knowledge sharing.
Timeline
Senior Account & Campaign Manager | Sr. CSA
Yahoo Software Development India Pvt. Ltd.
12.2021 - Current
Account and Campaign Management
Meredith India Services Pvt. Ltd.
10.2017 - 11.2021
MBA (IB) -
Alliance University
B.C.A -
MAKAUT
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